Описание вакансии
Location: Worldwide
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Title:
CPT-11729
Social Media Community Engagement & Outreach Virtual Assistant
Independent Contractor – CPT-11729 Social Media Community Engagement & Outreach Virtual Assistant/Marketing VA/Entry-Junior Level (Remote).
Overview
20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.
We are looking for a proactive and organized Social Media Community Engagement & Outreach VA to help increase the client’s visibility and build relationships within the local real estate community. The VA will focus primarily on engaging with relevant Facebook and Instagram posts, interacting with real estate professionals, and maintaining consistent, meaningful online activity.
Content creation, research, and analytics will be secondary responsibilities. The ideal candidate is personable, professional, detail-oriented, and able to track and report daily activities accurately.
The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.
Scope of Services
Contractors will be required to provide services that align with the following client tasks:
1. Community Engagement and Interaction
Monitor relevant local real estate posts, discussions, and community updates on Facebook and Instagram.
Write meaningful, personalized, and professional comments that encourage conversations and build relationships.
Engage with real estate agents, brokers, industry partners, and relevant community members to increase the client’s visibility.
Prioritize genuine interactions and consistent daily engagement over content creation.
Engage with local real estate professionals’ personal and business posts, including property listings, open houses, successful closings, birthdays, and other personal milestones.
Write warm, conversational, and personalized comments that reflect the client’s personality and help the audience see the business as approachable and genuinely involved in the community.
Participate in relevant community group discussions about mortgage financing, rental properties, church financing, and other real estate-related funding opportunities.
Ensure comments are contextually appropriate and directly relevant to the post. Avoid generic, repetitive, or mismatched responses that could make the client appear inattentive or unprofessional.
Prioritize authentic community presence and relationship-building rather than aggressive lead generation or sales-focused interactions.
2. Local Network Visibility and Relationship Building
Identify and engage with relevant local real estate pages, groups, agents, and potential partners.
Maintain an updated list of relevant sources for daily engagement and outreach.
Respond to relevant comments and continue conversations when appropriate.
Support the client’s visibility and relationship-building efforts within the local real estate community.
Engage with real estate agents and trusted industry contacts already followed by the client, as well as relevant community groups where potential clients and industry members discuss real estate and financing concerns.
Support visibility across the client's two business pages, which serve different markets: residential mortgage financing for primary homes and business-purpose financing for rental properties and other commercial properties.
Identify relevant opportunities to interact with people discussing financing needs and invite them to contact the client privately for more information or a customized quote.
Maintain a consistent, personable presence that reinforces the client's identity as a real person and an approachable mortgage professional within the local real estate community.
3. Social Media Monitoring and Content Execution
Monitor the client’s Facebook and Instagram pages for comments, messages, and engagement opportunities as assigned.
Create social media captions and simple graphics based on client-provided ideas, materials, and approved messaging when requested.
Publish or schedule approved content according to instructions, deadlines, and posting schedules, prioritizing time-sensitive posts.
Review content before publishing to ensure accuracy, relevance, professionalism, and compliance with client guidelines.
Review the client's existing scheduled posts and published content, and add appropriate tags to relevant real estate contacts or business partners when applicable.
Engage with comments and interactions on the client's own Facebook and Instagram posts, in addition to engaging with external community and industry posts.
When responding to financing-related questions, use information, approved talking points, and scenario-specific guidance provided by the client to ensure comments accurately represent the client's services and available financing resources.
Avoid providing specific interest rates, monthly payments, loan terms, or eligibility assurances without reviewing the individual's circumstances and receiving the appropriate information from the client.
When a financing inquiry requires a more detailed assessment, encourage the individual to send a private message or contact the client directly for a customized discussion or quote.
Focus on community engagement rather than taking over content creation, as the client currently has a separate resource handling the content calendar and post creation.
4. Activity Tracking, Reporting, and Accountability
Maintain a daily log of meaningful comments, interactions, follow-ups, and outreach activities, including direct links as evidence.
Record working hours accurately and categorize time according to tasks performed.
Submit concise daily updates summarizing engagement activities, sources contacted, time spent, and outstanding concerns.
Communicate questions, blockers, and changes in priorities proactively.
Ensure reported work aligns with documented activities and outputs.
Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.
Skills
The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:
Experience in social media management, community engagement, or online outreach.
Strong written English and the ability to write natural, professional, and personalized comments.
Familiarity with Facebook and Instagram, preferably for business or real estate purposes.
Good research and organizational skills, with the ability to identify relevant local real estate contacts and communities.
Strong attention to detail and consistent follow-through.
Ability to work independently, follow instructions, and maintain accurate activity records.
Understanding of professional online communication and appropriate engagement practices.
APPLICATIONS AND TOOLS REQUIRED
Facebook:
For community engagement, monitoring, and relationship building.
Instagram:
For engaging with relevant local real estate accounts and monitoring interactions.
Social Media Scheduling Tools:
Familiarity with scheduling and publishing tools, if required by the client.
Tracking and Reporting Tools:
Ability to maintain activity logs, record working hours, and provide daily updates using spreadsheets or other client-designated tools.
Work Schedule
Contracted Hours per Week: 10 Hours
Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
Daily Working Time: Flexible-EST
Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.
Terms of Engagement
Contractors will operate under a Master Services Agreement and a Statement of Work
This is not an offer of employment; contractors are not employees of 20four7VA or any client
All compensation is processed through 20four7VA according to the terms of the engagement
Role Summary & Requirements
REQUIRED SERVICE: Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Entry, Junior Level
Contracted Hours per Week: 10 hours/week
Daily Working Time: Flexible-EST
Scheduled Working Days: Monday-Friday
REPORTING TO/POC: To Be Determined
Number of VAs: 1
GENDER PREFERENCE: None
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Level A–C (Good English comprehension, communication, speaking, and writing skills)
REGION PREFERENCES: Any
What we offer
Competitive rates
Weekly payments
Various open roles are available
Free training and upskilling
Constant support and guidance
A vibrant community always ready to support you
And more!