Client Lifecycle Specialist

Location: Sofia, Bulgaria Driving the next generation of wealth. Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics. What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo. Official website: nexo.com Your role: Manage end-to-end go-to-market planning and execution for new products, features, and iterations. Own the strategy and optimization of customer journeys across the entire client lifecycle to increase engagement, retention, and long-term value. Use behavioural data to form hypotheses, run experiments, and prioritize improvements that directly influence core growth and CLTV metrics. Shape product positioning within the customer lifecycle, ensuring it reflects user insight, competitive context, and commercial goals. Analyze and segment customers to identify value opportunities and tailor lifecycle interventions for different cohorts. Partner closely with internal teams, including product, analytics, design, marketing, and BI, to influence roadmaps and embed lifecycle strategy across the organization. Identify behavioural drop-offs and develop targeted interventions that guide users toward higher-value actions. Collaborate with data teams to build dashboards, define success metrics, and monitor lifecycle performance. Define triggers, audiences, and intended business outcomes for lifecycle communications within the overarching communication architecture. Contribute to a culture of rapid experimentation, learning, and continuous optimization across teams. What makes you stand out: Proven experience in product marketing or a senior marketing role where you have shaped strategy and driven measurable impact. Strong command of product marketing principles and the ability to apply them across the full customer lifecycle. High fluency in data analysis, including forming insights, defining metrics, and making evidence-based decisions. Track record of setting ambitious KPIs and delivering against them with discipline and focus. Ability to excel in a fast-moving environment, comfortably navigating shifting priorities and ambiguity. Exceptional attention to detail coupled with a strong sense of responsibility for your work. Demonstrated ownership end-to-end, taking initiatives from concept through execution and optimisation. Prior experience in the blockchain industry. Nexo benefits: Competitive and rewarding remuneration package. Annual performance-based bonuses. Comprehensive Learning Hub for continuous growth. Hybrid work model: primarily office-based with scheduled home office flexibility. A dynamic and inspiring environment with cutting-edge projects. Career development opportunities in a global leader driving the next generation of wealth. Customizable personal benefits package. Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses. Parking and public transportation cards at preferential rates, plus free electric bikes. Fresh fruits, snacks, and a well-stocked office kitchen. Regular department team buildings and company-wide team buildings.