Manara

Location: Egypt Role at a glance You open the door to Manara's enterprise and government deals: you find the right people, start the conversation, qualify the need and hand a ready meeting to the Commercial team. Title: Business Development Representative (SDR/BDR) Team: Commercial Reports to: Abdelrahman Ayman, VP Commercial Works with: Senior Commercial Lead, Sales Ops, Marketing Markets: GCC, with a current focus on Saudi Arabia, UAE and Qatar Buyers: Governments and ministries, semi-government entities, enterprises and foundations Type: Full-time Location: Remote within MENA About Manara and this role Manara unlocks talent in emerging markets to grow, lead and thrive. We upskill people at scale through programmes bought by governments, ministries, enterprises and foundations across MENA. Our deals are long-cycle and multi-stakeholder, so pipeline has to be built months ahead. This role is the engine at the top of that funnel: consistent, well-researched outreach that turns cold accounts into qualified meetings for the Commercial team. What you'll do Your job is to create qualified first meetings with the people who decide on workforce and talent programmes. Research and target Build and maintain target account lists by market and segment: government, semi-government, enterprise and foundations Map buying committees at each account: HR and L&D leaders, workforce and talent directors, digital transformation heads, and the budget owner Track triggers that make an account timely: national workforce strategies, new funding programmes, hiring growth, leadership changes Prospect and open conversations Run multi-channel outreach through Apollo sequences, LinkedIn, phone and WhatsApp where appropriate Write short, personalised messages in English and Arabic that link Manara's programmes to each account's goals Use Claude to research accounts, draft first-touch messages and prepare call notes faster, without losing the personal touch Follow up with persistence and respect for local business etiquette Qualify and hand over Run first discovery calls to confirm need, budget owner, timing and decision process Hand qualified meetings to the Senior Commercial Lead or VP Commercial with a clear written brief Support event and leadership-travel prospecting: book meetings ahead of conferences and trips in each market Keep the data clean Log every touch, call and meeting in HubSpot the same day Keep contacts, companies and deal stages accurate so pipeline reporting can be trusted Share what's working (messages, channels, segments) in a short weekly update What we're looking for We want a hunter who enjoys the volume, keeps going after a no, and writes like a person, not a template. Must-haves Minimum 5 years of experience in an SDR, BDR, lead generation or inside sales role, ideally B2B SaaS, EdTech or professional services Fluent English and Arabic, written and spoken Proven record of booking meetings through cold outreach, with numbers to show it Comfortable with a CRM and a sequencing tool (HubSpot and Apollo, or similar) Resilient and self-driven: you set your own daily rhythm and hit it Nice-to-haves Experience selling to government or semi-government buyers in the GCC Network or market knowledge in the UAE, Qatar or Saudi Arabia Familiarity with workforce development, L&D or talent programmes Already using AI tools such as Claude in your daily workflow How you'll live Manara's values We review everyone against the same seven values. Here is what each one means in this role. Urgency: Outreach starts in week one; replies get a same-day response Experimentation: Test new messages, channels and segments every month, and report what you learn Ownership: Your pipeline numbers are yours; you flag gaps before anyone asks Responsiveness and over-communication: A clear weekly update on activity, meetings and what's working Continuous feedback (Tough Love): Tell the team which messages and segments aren't landing, and ask for direct feedback on your calls Scale: Turn what works into repeatable sequences and templates others can use Brand Ambassador: Every first touch represents Manara to a ministry or a CEO; make it worth their time How to apply Send your CV and a short note on the best cold outreach you've run: who you targeted, what you wrote and what it booked.

Location: cairo, Egypt Role summary Reports to: Director of Programs and Customer Success Location: Cairo, Egypt (hybrid), with regular travel across the GCC Works closely with: Commercial team, Program Managers, Costing and Pricing, Strategic Partnerships The role. The Solutions Lead is the bridge between what partners need and what Manara can deliver. You will research ecosystems and prospective partners, build a deep working knowledge of our delivery capabilities, and turn that into proposals and concept notes that win. You will pitch alongside the commercial team as the owner of the solution, then hand over cleanly to Programs for delivery. What you will do Ecosystem and partner research Map target ecosystems across MENA (governments, foundations, tech companies, development organizations), with priority on KSA, UAE, Qatar, and Egypt. Build partner briefs covering strategic priorities, funding cycles, workforce agendas, and decision makers. Track national strategies, labor market data, and policy shifts, and turn them into the evidence base for each proposal. Delivery capability mastery Learn Manara's program models, curricula, delivery partners, certification pathways, outcomes data, and operational constraints in detail. Own a living capability library: case studies, program archetypes, impact metrics, and reusable proposal modules. Work with Program Managers to keep the library accurate and grounded in what we can actually deliver. Proposal and concept note design Lead concept notes, proposals, and pitch decks from first brief to final submission. Design program architecture: target cohorts, learning journeys, delivery model, timelines, KPIs, and MEL frameworks. Build realistic delivery budgets with Costing, and align on pricing and terms with the commercial team. Run feasibility checks before we commit, and flag delivery risks early. Pitching and stakeholder engagement Co-present with the commercial team, owning the solution narrative and answering technical and design questions. Lead discovery conversations to sharpen requirements and tailor the offer. Manage revisions and follow-ups through to contracting. Handover and continuous improvement Produce structured handover packs so Programs can launch without re-scoping. Run win/loss reviews and feed lessons into templates, positioning, and the capability library. What success looks like in the first 6 months Owns end-to-end pre-sales on at least 5 active opportunities with minimal Director involvement. Capability library and proposal template set are live and used by the commercial team. Average proposal turnaround is shorter, and every submission passes a feasibility and costing check. No major re-scoping after handover on newly won programs. What we are looking for Must have 5+ years in pre-sales, solution design, proposal development, or program design, ideally in education, workforce development, consulting, or tech. A track record of winning proposals or concept notes for government, foundation, or corporate funders. Strong research and synthesis: you can turn a national strategy and a labor market report into a sharp program rationale. Excellent written and spoken English and Arabic. Confidence presenting to senior stakeholders and defending design choices. Commercial awareness: you understand margins, cost drivers, and how scope shapes price. Nice to have Experience with GCC government entities or development organizations. Familiarity with cloud, AI, or digital skills ecosystems (AWS, Google, Microsoft, Adobe). Background in MEL or outcomes-based program design. Strong deck-building and visual storytelling skills. What this role is not This is not a sales quota role and not a delivery role. You will not own long-term partner relationships or run programs. You will own the quality, feasibility, and persuasiveness of everything we propose.

Location: Egypt About the Role We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region. We’re looking for a Sr. Growth Copywriter who can produce 10x the output of a traditional copywriter by mastering AI-assisted writing workflows. You’ll own all written content across 3 programs, 12+ channels, and 2 languages ,  from ad copy and landing pages to email sequences and community posts. This is not a “write one blog post a week” role. You’ll be producing hundreds of copy variants per month, using AI as your co-writer while you provide the strategic direction, brand voice, cultural nuance, and human polish that AI alone can’t deliver. Key Responsibilities Ad Copy & Creative Messaging • Write high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs • Produce 50+ ad copy variants per campaign using AI tools, then curate and refine the top performers • Adapt messaging per market (Egypt, KSA, UAE) ,  understanding cultural nuance, local slang, and what resonates in each audience • Collaborate with the Perf. Marketing Manager on A/B test hypotheses for headlines, CTAs, value propositions, and hooks • Write in both English and Arabic (or work closely with AI translation + native review for Arabic copy) Email & WhatsApp Nurture Sequences • Write full lifecycle email sequences: welcome series, activation nudges, progress reminders, re-engagement, and completion celebrations • Craft WhatsApp broadcast messages optimized for MENA engagement patterns (concise, conversational, action-oriented) • Personalize messaging by program, user segment, and behavior stage ,  using AI to generate variants at scale • Work with the Perf. Marketing Manager to optimize open rates, click rates, and conversion rates through copy experiments Landing Pages & Web Copy • Write and optimize landing page copy for each program ,  headlines, sub-headlines, benefit blocks, social proof, and CTAs • Produce multiple landing page variants for A/B testing across different audiences and markets • Write SEO-optimized content for organic acquisition: blog posts, educational articles, and YouTube descriptions Community & Social Content • Write engaging social media posts for community channels (Discord, Telegram, LinkedIn, Twitter/X) • Draft influencer brief documents and UGC prompts in collaboration with the Brand Manager • Write scripts or talking points for video content (YouTube Shorts, TikTok, Reels) in collaboration with the Design team • Create community engagement content: challenges, polls, discussion starters, success story features Brand Voice & Content Strategy • Maintain and evolve the brand voice guidelines for all written content across programs • Work with the Brand Manager (Nada) on brand positioning, messaging hierarchy, and content calendar • Ensure consistency across all touchpoints ,  from a TikTok ad to an email sequence to a landing page • Document winning copy patterns, hooks, and templates in the team’s knowledge base for reuse AI-Specific Responsibilities This is an AI-Adapted role. You will be expected to: • Use AI writing tools (Claude, ChatGPT, Jasper, Copy.ai, or similar) as your primary drafting engine ,  you prompt, AI drafts, you refine • Build reusable AI prompt libraries for each content type: ad copy, email sequences, landing pages, social posts, and more • Use AI for rapid translation and localization of English content to Arabic ,  then apply human cultural polish • Generate 50–100 copy variants per campaign using AI, then select, combine, and refine the strongest options • Design AI-assisted content workflows that let the team produce content at 10x speed without sacrificing quality • Use AI for competitive copy analysis: analyze top-performing ads in the market and extract patterns • Train AI tools on brand voice, tone guidelines, and past winning copy to improve output quality over time Requirements Must-Have • 3–5 years of experience in growth copywriting, performance copywriting, or direct-response marketing • Strong portfolio showing high-converting ad copy, email sequences, and landing pages • Experience writing for digital ad platforms (Meta, Google, TikTok) with understanding of character limits, format constraints, and platform-specific best practices • Experience writing email marketing sequences with measurable results (open rates, click rates, conversion rates) • Proven ability to write for different audiences and adapt tone/messaging per segment • Understanding of copywriting frameworks (AIDA, PAS, Before-After-Bridge, etc.) and when to apply each • Fluent in English with strong writing skills; Arabic writing ability is a significant advantage • Experience working in a fast-paced environment producing high volumes of content Nice-to-Have • Experience in EdTech, SaaS, or tech upskilling platforms • Experience writing for MENA audiences in both English and Arabic • Background in SEO content writing and organic growth • Experience with video scripting for short-form content (TikTok, Reels, Shorts) • Familiarity with UX writing and product copy for registration/onboarding flows • Experience with community content strategy (Discord, Telegram, Slack) AI Tools & Skills Required • Demonstrated daily use of AI writing tools with examples of AI-assisted output • Ability to write detailed, specific prompts that produce on-brand, high-quality copy from AI tools • Experience building prompt templates or libraries for repeatable content types • Understanding of AI limitations: knowing when AI output needs heavy editing vs. light polish • Experience using AI for translation, localization, or multilingual content production • Willingness to continuously learn new AI writing tools and workflows as they emerge What We Offer • Work at the cutting edge of AI-assisted content creation ,  define how the next generation of copywriting works • Own all written content across AWS, Google, and Salesforce programs reaching 310K users • Small, senior team where your words directly drive acquisition and completion metrics • Remote-first culture with flexibility • Dotted-line collaboration with Brand Manager for creative direction and with Designers for visual storytelling • Competitive salary

Location: Remote, Worldwide Note: We aren't currently actively hiring for this role but we're always open to stellar candidates.  Think you have a story that would wow us?  Apply and we'll find out!  We'll always find a place on the team for a rockstar! About Us Manara is a social impact startup whose mission is to unlock human potential and diversify the global tech sector while uplifting the economies of the Middle East & North Africa (MENA), with an emphasis on Palestine and women. The region has the highest youth unemployment in the world (higher than sub-Saharan Africa) despite high levels of tertiary education. Women are particularly impacted: in Palestine, 52% of computer science students are women, but 83% of them end up unemployed. Our initial success was with an entirely remote solution which identified the top computer scientists in the region, taught them how to pass interviews, vetted them, and helped them find amazing jobs (both remote and on-site). And it worked:  at Google 71% of our referrals in our last batch were hired.   We've converted that learning into a multi-modal, self-learning online platform so we can exponentially grow the number of people we help.  Our platform already has more than 50k active users each month and is rapidly growing. Our team previously worked at Google, Amazon, Upwork, Nvidia, Box, and Gaza Sky Geeks. We are experienced founders, operators, and technologists. Our investors include Stripe, Y Combinator, Seedcamp, Reid Hoffman, Paul Graham, Jessica Livingston, Namrata Ganatra (the former CTO of Lambda School), Christina Sass (the former President of Andela), and Emma Tracey (the founder of Honeypot). Your Role As a member of a small team of engineers at a growing startup, every day you will be working on improvements to our core product.  We are constantly innovating new ways to help our users and make their experience better, so we rely on every member of our team to have a strong ownership mindset.  This helps us ship fast and maintain high quality in our work. Our tech product’s mission is to: Upskill our users across a variety of technical and behavioral skills Improve access to learning critical skills and knowledge for underserved communities in MENA Build a community of technical talent in MENA where they can inspire & support each other Imagine a blend of Udacity, Grammarly, LinkedIn, and Stack Overflow for the MENA region. :-) You’ll implement complex workflows in our Next.js/Node application, help build out our AWS infrastructure, and generally help with the challenges all growing startups face.  Note:  Knowing Next.js and AWS is a nice-to-have but not a requirement for this role. Our team believes strongly in constant learning and growth.  Our tech stack covers a wide variety of tools and requires regular collaboration and knowledge sharing.  The ideal candidate prides themselves on their ability to quickly learn and one who goes out of their way to share that learning with the team. Your Qualifications Note: Diverse candidates often screen themselves out of job applications if they don’t have all the qualifications. Please apply if you’re excited about the role - we’d love to see your application! Technical skills (required): Write high-quality, maintainable code with unit, integration, and end-to-end tests. Experience collaborating with a team on a shared codebase. Work with JavaScript and Node.js. Comfortable working on both front-end and back-end technologies. Focus on business value and how your choices impact our users. You don’t want to simply complete tickets, you want to understand how each ticket gets us closer to our goals. Technical skills (not required): Next.js knowledge RDBMS experience (PostgreSQL preferred) AWS services such as Lambda, API Gateway, and S3 Soft skills: Remote : You have experience working on effective remote teams & thrive in such environments. You work well across time zones (e.g., you communicate effectively via asynchronous oral & verbal channels). Ability to handle ambiguity : we’re an early-stage startup which means the roadmap will change Execution/project management: As a small startup, we depend heavily on each person to be reliable and effective. You get things done efficiently and accurately, with little need for supervision. You use tools like Jira & remember everything that needs to get done. Collaboration/team player : You can work effectively with other people at Manara. For example, you partner closely with our sales leader who manages our hiring partner network to make matches between our participants and companies. You collaborate with our training/program manager to develop new training programs based on what you see posing challenges for our job hunters.  You roll up your sleeves to do the unglamorous work or support a team member when needed. Growth mentality : You love learning, are hungry for feedback, and can quickly learn new things (process, technologies, etc.) Passionate about Manara’s mission of creating a community that unlocks the full potential of top tech talent in MENA (with a focus on Palestine & women) Location We are a fully remote team but often like to work 'synchronously asynchronous', so your specific location doesn't matter but, to guarantee effective teamwork, we generally require our developers to be between UTC-4 and UTC+3.  To ensure we all have time to work together each day, we require everyone to be available from 9am to 1pm PST/PDT. Our dev team today is spread between Brazil, Egypt, France, Jordan, Palestine, Tunisia, and the UK. Our company also has staff in the US, other parts of MENA, and beyond!  The US team travels regularly to Europe (including Eastern Europe) and MENA, and we do 1-2 annual, company-wide meetups for everyone to get together, socialize, and co-work.