Acronis

Responsibilities: — Define and own the product vision, strategy, and roadmap for Partner Marketing capabilities within the Partner Portal and unified partner console; — Own and continuously optimize the end-to-end partner marketing journey, from campaign discovery and planning through content creation, execution, engagement, measurement, and optimization; — Build AI-powered marketing experiences that help partners identify the right campaigns, audiences, channels, content, and next-best marketing actions based on their profile, business goals, performance, and customer opportunities; — Develop intelligent campaign creation and recommendation capabilities, including AI-assisted campaign planning, content and asset recommendations, audience selection, messaging, and campaign optimization; — Drive the evolution of multichannel marketing automation capabilities across email, social media, landing pages, digital campaigns, and other partner-facing channels; — Own the evolution of the Partner Content Hub, enabling partners to discover, personalize, and activate relevant marketing and sales assets through intelligent search, recommendations, and AI-assisted content experiences; — Build scalable self-service tools that allow partners to create and execute effective marketing activities with minimal manual effort or specialized marketing expertise; — Develop partner engagement and gamification capabilities that use personalized journeys, challenges, tasks, incentives, achievements, and recommendations to increase participation and adoption across the Partner Program; Requirements: — 5+ years of product management experience, preferably with B2B marketing technology, marketing automation, partner ecosystems, digital experience, or business platforms; — Strong understanding of B2B marketing journeys, including campaign planning and execution, audience segmentation, demand generation, content activation, lead generation, and performance optimization; — Experience with marketing automation and multichannel campaign capabilities across email, social media, landing pages, digital content, and related channels; — Proven experience owning complex digital products or platforms from strategy and discovery through launch, adoption, and continuous improvement; — Strong understanding of AI-enabled marketing experiences, including generative AI, recommendation systems, intelligent content discovery, personalization, campaign optimization, and next-best-action scenarios; — Experience designing data-driven and automated workflows that simplify complex marketing processes and increase adoption and business outcomes; — Ability to translate complex marketing and business requirements into intuitive, scalable product experiences; — Strong analytical mindset and ability to define product KPIs, evaluate business impact, and use data to drive prioritization and product decisions; — Proven ability to influence and align stakeholders across Marketing, Sales, Product, Engineering, Data, Operations, and other business functions; — Ability to operate with a high degree of ownership and ambiguity, proactively identify opportunities, and drive initiatives across organizational boundaries; — Excellent written and verbal communication skills in English; Benefits: — Global A-Team environment; — High-growth, fast-paced environment; — Innovation, accountability, and impact culture; — Equal opportunity employer.