Вакансии

– Опыт в разработке стратегии развития категорий, управлении ассортиментом и запуске продуктов с нуля; – Знание инструментов аналитики (с точки зрения методологии и подхода) для оценки эффективности продуктов и результатов запусков, портфельного анализа категории, умеете принимать решения, основанные на данных;

Location: New York Workplace: OnSite “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford… Or possibly cruise ship designer John McNeece musing about Ford’s customers for a 1999 article published in “The Cruise Industry News Quarterly.” Either way, the idea is entirely valid. Prospects and customers can have a really great understanding of their pain points (we’re going too slow) without being able to imagine a perfect solution (this horse should go much faster). Arca is hiring our first Product Marketing Manager to help solve these critical problems: deeply understanding our clients, communicating our solutions, and building a brand that resonates. THE ROLE You’ll shape how people understand Arca and why they choose us. This is an individual contributor role on our Growth Marketing team for someone who can turn deep customer understanding into clear segmentation, sharp positioning, and messaging that works everywhere a prospect or client meets us: an ad, a nurture email, a seminar, an advisor’s proposal, or a friend’s recommendation. Most of the role is core product marketing: segmentation, personas, positioning, competitive context, advisor enablement, and launches. You’ll also work on customer marketing: helping our clients’ experiences become the stories, testimonials, reviews, and referrals that bring the next client to us. You’ll report to our Head of Growth and work closely with advisors, our product and engineering teams, design, and compliance. WHAT YOU’LL DO DEFINE WHO WE SERVE AND WHY THEY CHOOSE US - Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and the moments that bring someone to an advisor, such as retirement, a liquidity event, or the sale of a business. - Build positioning and messaging by segment, grounded in pain points, buying cycles, and competitive context. - Make the value of advice tangible. Help prospects see what a fee-only fiduciary does across investments, taxes, estate, and planning, beyond portfolio returns. - Maintain a thorough view of the competitive landscape, including direct and non-traditional competitors. EQUIP OUR ADVISORS - Build, review, and supplement the materials advisors use with prospects: pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides. - Spend time with advisors, listen to client conversations, and bring what you learn back into our positioning, marketing, and product plans. TURN CLIENT EXPERIENCES INTO GROWTH - Build and run Arca’s client story, testimonial, and review programs, in close partnership with advisors and compliance. - Steer the system that makes referrals easy for clients and advisors. Advisors maintain great relationships with our clients; we want to make referrals simple and natural. - Provide input on client appreciation and client events. SHAPE THE CLIENT JOURNEY - Partner with our product and engineering teams on the messaging across the lead and client lifecycle: first inquiry, nurture, booking, onboarding, and beyond. - Help design and test what moves people to their next step, from the content of a nurture sequence to how we follow up after a first meeting. - Measure messaging and programs by their effect on qualified prospects and new clients, not opens and clicks. - Bring the voice of the client into product decisions. LAUNCH WHAT WE BUILD - Lead go-to-market for client-facing product launches. - Keep messaging consistent across the website, paid media, email, direct mail, and advisor materials. - Work closely with compliance on positioning, testimonials, and referrals, starting at the brief stage. ABOUT ARCA Arca is a wealth management firm built from the ground up with AI. Most people get financial advice that's reactive: an annual check-in, a plan that's a document instead of a living thing, a relationship where you're one of three hundred clients your advisor is trying to remember. We think that's backwards. The kind of service that used to require a team of specialists behind you, the kind that makes you feel like the only person in the room, should be available to far more than the ultra-wealthy. So we're building it. We're not SaaS — we are the wealth management business, rebuilding it from the inside with AI. Our platform is an Iron Man suit for advisors: it takes over the low-leverage work so they can focus on what actually requires a human, showing up with empathy, context, and judgment. Underneath, it keeps a living understanding of each client. It remembers the thing you mentioned once, six months ago. It notices when your life changes — a new job, a new kid, a market shift — and adjusts before you think to ask. You won't see the technology. You'll just notice your advisor seems to know you better than any financial professional ever has. That's the product we're growing: client by client, on the strength of the experience itself. We started by acquiring firms managing over $1B in client assets, which gave us real advisors, real clients, and real financial outcomes to build against from day one. But acquisition was the starting line. The bet is that an advisor backed by this platform delivers something good enough that clients come to us on their own. It's a $20T market, and we think it's ready to be rebuilt. — Rron, CEO THE RECEIPTS - Stage: Series A, $64M raised - Backed by: General Catalyst, Index Ventures, Venrock - Board & Advisors: Former CEO of Vanguard, Former CFO of Schwab, Founder of Altruist, Morgan Housel (author of The Psychology of Money) THE TEAM We're small on purpose and engineering heavy: about 80% of the team is technical. We're based in NYC and hail from high growth startups like Stripe, Ramp, Rippling, Plaid, DoorDash, Glean, and Mercury. Most of the team is fully in-office. We prefer candidates based in New York City, but we’ll consider remote candidates in the US if the fit is right. Remote team members, including this role’s direct manager, spend about one week per month on-site. EXAMPLE PROBLEMS YOU’D WORK ON These aren’t hypothetical. We’re working on versions of all of them now. - Persona model. Our current personas mix life-stage segments with persona types, and teams use them inconsistently. Decide which dimension leads, build one model the whole company uses, and make it practical for advisors, growth, and product. - Who first. Our current clients tell us who Arca serves today. We also need to decide which audiences to prioritize next. Doing everything for everyone means doing nothing well, so this is a real choice with real trade-offs. - Value beyond returns. Many people judge an advisor by investment performance alone. Making the value of tax, estate, and planning coordination concrete, and doing it within the rules that govern our marketing, is one of our most challenging messaging problems. - The long consideration. Many prospects aren’t ready after a first conversation. Some take months, and some take years. Deciding what we say in that time, when we say it, and how it adapts to each person is how a lead eventually becomes a client. - Proof people trust. Prospects check reviews and ask people they know before they book. We need to build testimonial, review, and referral programs that clients are glad to join, advisors are comfortable with, and compliance can approve. - One firm, many first impressions. People meet Arca through a search ad, a mailer, a seminar, an advisor, or a friend. Making all of those feel like the same firm, while each speaks to its audience, takes a clear message and a lot of follow-through. WHAT YOU BRING MINDSET - You’d rather spend an afternoon listening to client calls than in a messaging workshop. - You can tell the difference between a message people agree with and one they remember. - You see compliance constraints as part of the craft, not a hurdle. - You judge your work by the pipeline it drives and the new clients it delivers. EXPERIENCE - 5–8 years of experience, with 3+ in product marketing. - Product marketing experience with consumer audiences. Experience with high-consideration purchases is a plus. - Demonstrated ownership of positioning and messaging for a product or segment, beyond launch coordination. - Hands-on customer research: interviews, message testing, and win-loss analysis. - Experience building enablement for sales teams, advisors, or other customer-facing roles. SKILLS - Clear writing that makes complex financial ideas simple without talking down to anyone. - Strong research instincts and comfort working with data. - The credibility to work with advisors who have been doing this for decades, and to earn their trust. - Working knowledge of lifecycle and nurture marketing. BONUS - Experience in wealth management, financial services, or fintech. - A brand background, or experience shaping a company’s brand identity. - Customer marketing experience: testimonials, reviews, case studies, or referral programs. WHY THIS ROLE MATTERS People don’t choose a financial advisor the way they choose most products. They take their time, ask people they trust, and want to feel confident before handing over the savings of a lifetime. How clearly we explain who we are, and how credibly our clients speak for us, decides whether they ever want to have a first conversation. Arca grows through paid channels, seminars, referrals, and advisor relationships. Each of those depends on knowing exactly who we serve and what we say to them. This role builds that foundation, and the rest of marketing builds on it. WHAT KIND OF PERSON THRIVES HERE You’re excited by ownership, ambiguity, and building things that matter. - You hold a high bar because of what’s at stake. This is people’s real money: their retirement, their savings, and the plans they have for their families, in a highly regulated industry. “Good enough” means something different here. - You’re AI-pilled and at home with engineers. About 80% of Arca is technical, and AI runs through how we work, marketing included. You use AI tools every day, you’d rather build a prototype or analyze a stack of call transcripts yourself than wait in a queue, and you can talk to engineers in their language. - You want to build. We just came out of stealth, and much of how Arca goes to market is being decided right now. You’re comfortable making calls with incomplete information, putting a point of view on the table, and changing it when the evidence says so. - You’re someone people actually want to be in the room with. This is a small, tight-knit team that does its best work together, whether you’re in Flatiron every day or for a week each month. Kind, direct, and low-ego, you can give candid feedback without being a jerk, and you’re energized by this environment, not just tolerant of it.

• Превращать продуктовую концепцию в конкретные механики, требования, roadmap и backlog. • Управлять разработкой, сроками, приоритетами, бюджетом и рисками.

Location: Cyprus; Poland; Spain; Serbia; Portugal Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world. We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). We are looking for Product Compliance Counsel . Your main tasks will be: Product Compliance • Review and approve product specifications for websites and mobile aps. • Assess compliance risks related to product features, user journeys, monetisation models, and platform requirements. • Participate in product compliance audits and incident response. Marketing Compliance • Review marketing materials and campaigns for compliance with applicable laws and platform requirements. • Advise Marketing teams on advertising, consumer protection, and promotional claims. • Participate in marketing compliance audits and implementation of corrective actions. Regulatory Monitoring • Monitor legislative and regulatory developments in relevant jurisdictions and assess their impact on products and business processes. • Communicate regulatory updates and support implementation of required changes. Sanctions Compliance • Monitor sanctions-related regulatory developments. • Support application of internal sanctions controls. Compliance Awareness • Participate in development and delivery of compliance trainings and onboarding materials. • Create and maintain internal compliance guidance, playbooks, and knowledge base. AI Compliance • Review AI-enabled products, features, and third-party AI integrations for compliance with applicable legal requirements. • Support AI risk assessments and implementation of AI governance controls. We expect from you: Bachelor's or Master's Degree in Law Knowledge of consumer protection laws in the EU and in the USA Knowledge of marketing and advertising compliance laws in the EU and in the US Knowledge of the EU and the US digital legislature, AI governance Knowledge of Apple Store and Google Play guidelines Strong English and Russian language communication skills, both written and verbal (B2+). What do we offer: REMOTE OPPORTUNITY to work full-time; The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment; Vacation 28 calendar days per year; 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave; Bonuses up to $5000 for recommending successful applicants for positions in the company; 50% payment for professional training, international conferences, and meetings; Corporate discount for English lessons; ​ Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children); ​ Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years; Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc. Sounds good? Join us now!

Опыт управления разработкой IT-сервисов. Ориентир — от 3 лет в роли Project Manager, Delivery Manager или сопоставимой роли.

• Исследование рынка, product research и конкурентов с помощью Helium 10.

Location: Spain; Portugal; Poland; Serbia; Czechia Who we are Action1 is an autonomous patch management platform trusted by many Fortune 500 companies. Cloud-native, infinitely scalable, highly secure, and configurable in 5 minutes - it just works and is always free for the first 200 endpoints, with no functional limits. By pioneering autonomous OS and third-party patching with peer-to-peer patch distribution and real-time vulnerability assessment and remediation without needing a VPN, it eliminates routine labor, preempts ransomware and security risks, and protects the digital employee experience. In 2026, Action1 was recognized by Inc. 5000 as the fastest-growing founder-led cybersecurity company in America. At the helm of Action1 are industry veterans Alex Vovk and Mike Walters, American entrepreneurs who founded Netwrix, which has grown into a multi-billion-dollar industry-leading cybersecurity company. The Role We are looking for a Product & Web Designer to shape the user experience of Action1's SaaS platform and help make complex IT management workflows simple, intuitive, and efficient. Your primary focus will be designing product interfaces, improving usability, and building consistent design patterns across our platform. You'll work closely with Product Managers and R&D teams to turn product requirements and user needs into practical, well-designed solutions. This is a hands-on role with real ownership. We value designers who think beyond visual appearance, understand how users interact with software, and are comfortable proposing solutions rather than simply following instructions. Alongside product design, you may occasionally support web, HR, and marketing initiatives with visual design work. What you'll do Design intuitive user interfaces for Action1's SaaS platform. Create user flows, wireframes, mockups, and interactive prototypes. Improve usability and simplify complex product workflows. Refine product interfaces based on user feedback, usability insights, and technical constraints. Occasionally create visuals for websites, HR initiatives, and marketing materials. What we're looking for 2+ years of professional experience in UI/UX or product design, preferably for SaaS or web applications. Strong UI/UX skills, including interaction design, user flows, information architecture, and visual design. Hands-on experience using AI-powered design tools and solutions to accelerate workflows, explore ideas, and improve design outcomes. Nice to have Experience designing complex B2B SaaS products, dashboards, or administrative interfaces. Experience with user research, usability testing, and data-informed design decisions. Understanding of responsive design, accessibility, and WCAG principles. Basic knowledge of HTML, CSS, and frontend development constraints. Familiarity with IT infrastructure, cybersecurity, or endpoint management products. Please include a portfolio demonstrating your product design work. We especially value examples showing the problem, your design approach, and the final solution. Benefits Fully remote work with flexibility to support your work-life balance. A collaborative environment that empowers you to own your domain and implement best practices. Stable income, benefits, flexible working hours, and opportunities for career advancement. Friendly, professional colleagues who are eager to support you and help you grow. Engaging challenges and opportunities to make a meaningful impact.

CuspAI is looking for a Product Engineer to lead the development of scalable internal applications and research workflows.

— Формирование roadmap, адаптация продукта под Индию; — Рост конверсии, монетизации и LTV, анализ воронок;

Cresta is looking for a Senior Product Marketing Manager Healthcare to own healthcare positioning, messaging, launches, and go-to-market strategy.

Cresta is looking for a Senior Product Marketing Manager Vertical Solutions to own multi-industry positioning, messaging, launches, and go-to-market strategy.

Cresta is looking for a Senior Technical Product Marketing Manager AI Agent to own technical platform positioning, launches, developer enablement, and go-to-market strategy.

Location: JP - Tokyo, Japan The Pokémon GO team is looking for a Product Marketing Manager, Live Events to lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs. This role is expected to focus primarily on Live Events across APAC, including Japan, while also supporting Live Events initiatives at the global level. You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape how Pokémon GO live events are positioned, branded, and brought to market. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution. You will partner closely with Live Events Production, Game Design, Product Management, Creative, Community, Social, CRM, Communications/PR, Analytics, regional marketing teams, and other cross-functional partners to create and execute go-to-market plans for Pokémon GO live event experiences. You will also collaborate with key external partners to align on strategy, creative, communications, and approvals while maintaining the quality standards expected of Pokémon GO. What You Will Do Lead Live Events marketing strategy. Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals. Lead marketing within the Live Events team. Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts, drive alignment, and connect the in-game and real-world experience. Develop event positioning, branding, and messaging. Translate event concepts, gameplay, player insights, and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications. Lead integrated go-to-market planning. Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, aligning teams around key milestones, deliverables, dependencies, and launch readiness. Leverage advanced AI tools and workflows. Use leading AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review. Connect the real-world and in-game player experience. Partner closely with Production, Product Management, and Game Design to ensure marketing reflects the full event experience, communicates player value clearly, and creates cohesion across physical and digital touchpoints. Lead creative development. Develop creative briefs and partner with internal creative teams, agencies, regional teams, and external partners to produce campaign concepts, key art, video, digital assets, event branding, and other player-facing materials. Drive cross-functional marketing execution. Coordinate stakeholders across functions and regions, clarify ownership and timelines, identify risks and trade-offs, and keep complex event marketing work moving from concept through post-event learning. Coordinate global and regional marketing. Create strategies that can scale across Pokémon GO live events while enabling regional teams to adapt plans based on local player behavior, cultural insights, market opportunities, and on-the-ground expertise. Partner with external stakeholders. Lead marketing alignment with key brand, licensing, and external partners on positioning, branding, creative, communications, approvals, and major franchise initiatives connected to live events. Own marketing measurement and learning. Establish KPIs and success criteria upfront, partner with Analytics and cross-functional teams to evaluate performance, and turn event and campaign learnings into recommendations for future programs. Prioritize marketing resources and investments. Help direct creative resources, agency support, channel investment, and marketing budgets toward the highest-impact player and business opportunities. Champion the Trainer perspective. Develop a deep understanding of Pokémon GO players, live event attendees, community sentiment, and participation barriers, and bring those insights into event concepting, positioning, go-to-market planning, and marketing decisions. What you will need 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines. Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses, ideally within mobile gaming, entertainment, technology, or location-based experiences. Demonstrated ability to lead complex cross-functional initiatives involving product, creative, marketing, production, regional, and external partner teams. Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing. Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in a brand- and partner-sensitive environment. Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy. Strong strategic thinking with the ability to move comfortably from high-level event strategy into hands-on execution. Excellent written, verbal, and presentation skills, with the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners. Strong project management and organizational skills, with the ability to operate effectively across overlapping event timelines in a fast-moving live-service environment. Collaborative working style and demonstrated ability to influence without direct authority, navigate trade-offs, and work effectively across tightly integrated cross-functional teams. Business-level proficiency in both English and Japanese is required. Bachelor’s degree or equivalent practical experience. Plus If... You have experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences. You have marketed mobile or free-to-play games, or worked on a live-service product with a frequent content and event cadence. You have experience building campaigns that connect a digital product experience with an in-person or experiential component. You have worked with global and regional teams and developed marketing strategies across multiple markets and cultures. You have built or scaled AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes that improved team speed, decision quality, or campaign effectiveness. You have experience partnering directly with Product Management, Game Design, Production, and/or live event teams. You have experience working with major entertainment or licensed IP, especially in highly collaborative approval environments. You understand Pokémon GO, its community, and the broader Pokémon franchise. Experience planning and executing marketing or live-event initiatives with local governments, tourism boards, or other public-sector partners in Japan. Please ensure that the résumé/CV you attach is written in English. ---------------------------------------------------------------------------- 概要 『Pokémon GO』では、世界各地で開催するリアルイベントのプロダクトマーケティングを推進するマネージャーを募集しています。 主に日本を含むAPAC地域のライブイベントを担当し、世界各地のライブイベント施策にも携わります。戦略的思考、クリエイティブなマーケティング、部門横断のリーダーシップ、AIを積極的に活用する姿勢を組み合わせ、『Pokémon GO』のライブイベントの市場における位置付け、ブランディング、市場展開を担います。プロダクト、プレイヤー、事業それぞれの優先事項を踏まえ、プレイヤーがゲーム内と現実世界の両方で参加したくなる魅力を伝えます。また、AIツールを高度に活用することで、インサイトの整理、企画、クリエイティブの検討、施策の実行を加速させます。 ライブイベント制作・運営、ゲームデザイン、プロダクトマネジメント、クリエイティブ、コミュニティ、ソーシャル、ダイレクトマーケティング、広報・PR、データ分析、各地域のマーケティングチームなど、幅広い関係者と連携し、『Pokémon GO』のライブイベントの市場展開計画を策定・実行します。主要な外部パートナーとも協働し、『Pokémon GO』に求められる品質を維持しながら、戦略、クリエイティブ、コミュニケーションに関する合意形成を進めます。 主な業務内容 ライブイベントのマーケティング戦略の策定・推進。 担当する『Pokémon GO』のライブイベントについて、目標、対象者、ポジショニング、マーケティングの方針、市場展開計画を定め、プレイヤーと事業の目標達成に向けてプロダクトマーケティング戦略を一貫して担います。 ライブイベントチームにおけるマーケティングの主導。 制作・運営、ゲームデザイン、プロダクトマネジメントなどの部門責任者と連携し、イベントコンセプトの具体化、関係者間の合意形成、ゲーム内と現実世界の体験の連動を推進します。 イベントのポジショニング・ブランディング・メッセージの開発。 イベントコンセプト、ゲームプレイ、プレイヤーインサイト、各地域の事情を踏まえ、明確なポジショニング、提供価値、キャンペーンのストーリー、ネーミングとメッセージの指針、プレイヤー向けコミュニケーションを設計します。 統合的な市場展開計画の策定。 Web、ソーシャル、CRM・ダイレクトマーケティング、コミュニティ、PR、クリエイター、プラットフォームとの連携、広告など、各地域のマーケティングチャネルを横断するグローバルのマーケティング計画を策定します。主要なマイルストーン、成果物、依存関係、公開・展開に向けた準備状況について、チーム間の認識を揃えます。 高度なAIツールとワークフローの活用。 先進的なAI機能を活用し、インサイトの統合、戦略立案、キャンペーンの発想、ローカライゼーション支援、プロジェクトの進行管理、品質管理、効果分析を効率化します。情報の正確性、機密情報管理、知的財産、ブランド基準、人によるレビューなどの観点で適切に判断しながら、スピードと品質を高める再現可能なAI活用プロセスを構築します。 現実世界とゲーム内のプレイヤー体験の連動。 制作・運営、プロダクトマネジメント、ゲームデザインと密接に連携し、イベント体験全体をマーケティングに反映します。プレイヤーにとっての価値を明確に伝え、リアルとデジタルの各接点で一貫した体験を実現します。 クリエイティブ制作の推進。 クリエイティブブリーフを作成し、社内のクリエイティブチーム、代理店、各地域のチーム、外部パートナーと連携して、キャンペーンコンセプト、キービジュアル、動画、デジタル素材、イベントのブランド表現など、プレイヤー向けの制作物を開発します。 部門横断でのマーケティング施策の実行。 部門や地域をまたぐ関係者を調整し、担当者とスケジュールを明確にします。リスクや両立の難しい課題を把握し、企画段階からイベント終了後の振り返りまで、複雑なイベントマーケティングを着実に進めます。 グローバルと世界各地域のマーケティングの連携。 『Pokémon GO』の複数のライブイベントに展開できる戦略を策定します。同時に、各地域のチームが、現地のプレイヤー行動、文化的なインサイト、市場機会、現場の知見に基づいて計画を調整できるようにします。 外部ステークホルダーとの連携。 主要なブランド・ライセンス関連のパートナーやその他の外部パートナーと、ポジショニング、ブランディング、クリエイティブ、コミュニケーション、承認、ライブイベントに関連するポケモンの主要施策について、マーケティング面の合意形成を主導します。 マーケティングの効果測定と学びの活用。 KPIと成功基準を事前に設定し、分析チームや関係部門と連携して成果を評価します。イベントやキャンペーンから得られた学びを、今後のプログラムの改善提案につなげます。 マーケティングリソースと投資の優先順位付け。 クリエイティブの制作リソース、代理店の支援、チャネルへの投資、マーケティング予算を、プレイヤーと事業に最も大きな効果をもたらす機会へ配分できるよう支援します。 プレイヤーの視点の示唆。 『Pokémon GO』のプレイヤー、ライブイベント参加者、コミュニティの反応、参加の障壁を深く理解し、その知見をイベントの企画、ポジショニング、市場展開計画、マーケティングの意思決定に反映します。 必須要件 プロダクトマーケティング、コンシューマー向けマーケティング、統合マーケティング、ライブイベントマーケティング、エンターテインメントマーケティング、または関連分野での5年以上の実務経験。 コンシューマー向けプロダクト、運用型サービス、または継続運営型ビジネスにおいて、市場展開戦略を策定・実行した経験。特に、モバイルゲーム、エンターテインメント、テクノロジー、位置情報を活用した体験に関する経験が望ましい。 プロダクト、クリエイティブ、マーケティング、制作・運営、各地域のチーム、外部パートナーが関わる、複雑な部門横断の取り組みを主導した実績。 ポジショニング、メッセージ設計、オーディエンスのセグメンテーション、キャンペーン戦略、ブランド開発、統合マーケティングに関する深い理解。 AIツールを高度に使いこなし、マーケティングの戦略・実行に効果的に活用できること。効率的なワークフローを構築し、出力を批判的に検証するとともに、ブランドやパートナーへの配慮が求められる環境で責任を持ってAIを利用できること。 プレイヤー、プロダクト、キャンペーン、イベントに関するデータのいずれか、または複数を活用し、機会の特定、成功指標の設定、成果測定、今後の戦略策定に取り組んだ経験。 高い戦略的思考力を持ち、イベント全体の戦略立案から実務の遂行まで柔軟に対応できること。 優れた文章力、口頭でのコミュニケーション力、プレゼンテーション力を持ち、複雑な内容を明確に整理し、合意形成を進め、経営層を含む社内関係者や外部パートナーに提案を伝えられること。 高いプロジェクト管理能力と業務整理能力を持ち、変化の速いサービス環境で、複数のイベントのスケジュールが重なる状況にも効果的に対応できること。 協調性を持って業務に取り組み、直接の指揮命令権がない関係者にも働きかけ、両立の難しい課題を調整しながら、密接に連携する部門横断チームで成果を上げられること。 英語・日本語の両方で、ビジネスレベルのコミュニケーションができること。 学士号、またはそれに相当する実務経験。 歓迎する要件 大規模なライブイベント、体験型プログラム、位置情報を活用したエンターテインメント、その他のリアルな消費者体験のマーケティング経験。 モバイルゲームや基本プレイ無料ゲームのマーケティング経験、またはコンテンツやイベントが頻繁に更新される　運用型プロダクトでの業務経験。 デジタルのプロダクト体験と、対面または体験型の施策をつなぐキャンペーンを設計した経験。 グローバルおよび各地域のチームと協働し、複数の市場や文化にまたがるマーケティング戦略を策定した経験。 AIを活用したマーケティングワークフロー、実験・検証の仕組み、ナレッジ管理の仕組み、クリエイティブのプロセスを構築・拡張し、チームのスピード、意思決定の質、キャンペーンの効果を高めた経験。 プロダクトマネジメント、ゲームデザイン、制作・運営、ライブイベントのいずれか、または複数のチームと直接連携した経験。 大手エンターテインメントIPやライセンスIPに携わった経験。特に、多くの関係者との連携・承認が必要な環境での経験。 『Pokémon GO』、そのコミュニティ、ポケモン全般に関する理解。 日本の地方自治体、観光局、その他の公的機関と連携し、マーケティング施策やライブイベントを企画・実行した経験。 About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/ . Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @ scopely.com . Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice . Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

Location: Москва В Центре Робототехники Сбера мы занимаемся созданием универсального воплощенного ИИ для роботов, который способен управлять разнообразными физическими воплощениями. Кроме этого, одним из ключевых направлений нашей работы является разработка антропоморфного робота общего назначения, не безызвестного Грина. Обязанности 1.разработка концепции продукта: * \- Формирование идей и предложений по новым продуктам или улучшениям существующих. * \- Организация проведение исследований рынка, анализ потребностей клиентов и конкурентов. * \- Разработка бизнес-кейсов и финансовых моделей для новых продуктов. 2.Управление продуктом: * \- Создание и управление бэклогом продукта. * \- Приоритизация задач и определение сроков их выполнения. * \- Организация и проведение встреч с командой разработчиков, дизайнеров, маркетологов и других участников процесса. 3.анализ и отчетность: * \- сбор и анализ данных о поведении пользователей, продажах и удовлетворенности клиентов * \- подготовка регулярных отчетов о состоянии продукта и его развитии * \- выявление проблем и предложение решений для их устранения. * Требования * степень специалиста, бакалавра, магистра или ученая степень по одной из специальностей: робототехника, мехатроника, системный анализ, менеджмент, бизнес, маркетинг * опыт работы на позиции Product Owner — от 3 лет * знание методологий Scrum, Agile, Kanban * умение работать с аналитическими инструментами и данными * опыт в формировании виденья и стратегии продуктов * опыт в создании сложных аппаратно-программных продуктов для B2B сегмента * опыт в формировании маркетинговой стратегии * знание английского языка B1+. Также плюсом будет: наличие международных профильных сертификатов (CSPO; PSPO; SAFe Product owner / Product Manager и иные) опыт собственного старт-апа портфолио реализованных продуктов. Условия * офисный/гибридный формат в Москве (Автозаводская 23а к2) * ежегодный пересмотр зарплаты и годовая премия * расширенный ДМС и льготное страхование для семьи * уникальная система обучения Сбера для профессионального и карьерного развития * выгодная ипотека для сотрудников * подписка Прайм с возможностью совместного использования на трёх близких * вознаграждение за рекомендацию друзей в команду Сбера * корпоративная пенсионная программа.

Опыт от 3 лет в продуктовой или продюсерской роли в играх, собственные кейсы по FTUE и уверенная работа с аналитикой.

Мы ищем Product Manager-а, для которого аналитика — основной источник решений. Вы будете самостоятельно собирать и интерпретировать данные приложения Kiss Kiss, запускать и сопровождать продуктовые эксперименты и проверки гипотез, развивать Kiss Kiss.

Роль предполагает формирование продуктовой стратегии и roadmap, выявление потребностей пользователей, анализ продуктовых метрик и поведения аудитории, поиск точек роста и проверку гипотез, а также взаимодействие с командами разработки, дизайна и аналитики для запуска улучшений и достижения бизнес-результатов.

Задачи: — Отвечать за продуктовый маркетинг по ключевым направлениям.