Location: Worldwide
Overview
Are you a hands-on paid media strategist who turns ad spend into pipeline you can prove? Have you personally run $100k+ per month budgets on a single channel, and scaled them without the numbers falling apart? Do you have 5+ years of hands-on SEM experience and a strong command of Google Ads, Meta Ads, LinkedIn Ads, and performance marketing?
If so, we'd love to meet you. We're looking for a Senior Paid Media Strategist with 5+ years of experience running lead generation campaigns to the US market, who's comfortable owning our largest accounts from day one.
Join us and help architect campaigns that fuel real, provable growth.
The Basics
This role is for a builder first. You enjoy being inside Google Ads and LinkedIn Ads every day: launching, testing, tuning, and scaling. You run a real testing program, you know what to change when a number moves the wrong way, and you fix broken tracking yourself instead of waiting on a developer.
It's also a strategic role. You'll partner with Account Directors on campaign planning, funnel strategy, messaging, segmentation, and channel mix. You'll own the paid media side of our biggest client relationships and explain results in plain business language.
Our clients are wealth management firms. They're SEC and FINRA regulated, which means ad copy has real limits (no "guaranteed," no "best," no unsubstantiated claims). You'll write and approve copy inside those limits and still make it convert.
Our team spans several continents, but most of our clients are US based. We require C1/C2 English fluency and full-time availability on US East Coast hours.
About Us
ProperExpression is a boutique growth marketing agency specializing in wealth management, SaaS, and professional services. For 7 years, we've been the behind-the-scenes growth engine for some of the most innovative firms in the space.
We're a HubSpot Platinum Partner, recognized by Excellence.com and Clutch. Our clients choose us because we don't chase vanity metrics. We focus on measurable ROI, revenue accountability, and full-funnel performance, and our paid media team carries a big share of that.
We also laugh a lot, don't take ourselves too seriously, and look for any excuse to eat good food. Sharing food experiences has become an internal culture with a life of its own.
Why ProperExpression?
High-impact work: run campaigns that move revenue, not just impressions.
Real scale: own $100k+ per month per channel budgets on accounts that matter.
Real growth: we're expanding fast, and strong performers rise quickly.
A culture that works: fast-paced, collaborative, supportive, and built for people who love winning together.
Fully remote: work from Canada, the USA, or Latin America, on a schedule that matches US East Coast time.
Requirements
The Fundamentals:
Hands-on. You build and run campaigns yourself and you like it.
Data-driven. You talk in CPL, pipeline, and CAC, and you know which one the client cares about.
Organized under load. You run several large accounts at once without dropping quality.
Clear communicator, written and spoken, with clients and with the team.
Driven, self-starting, and always learning what's new on the platforms.
Direct Experience (The Must-Haves):
5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market.
You've personally managed $100k+ per month budgets on a single channel for a single client, and scaled them.
You've run paid accounts for multiple clients at once at a marketing agency.
Deep Google Ads and Bing Ads experience: account structure, bidding, match types, negatives, Performance Max judgment, pacing at scale.
Deep LinkedIn Ads experience: audience design, lead gen forms vs landing pages, frequency and creative fatigue.
Technical tracking: GTM, GA4, conversion tracking, offline conversion imports, CRM-fed optimization. You can diagnose a broken conversion path on your own.
A real testing practice: hypothesis, control, read, decision. You can name your last 3 tests and what you killed.
Reporting that ties spend to pipeline and revenue. Google Sheets fluency (pivots, lookups, blended data).
Hands-on Meta Ads experience: audience building, lead forms vs landing pages, and creative testing for lead generation.
CRO and landing page judgment: you know what to change on the page when the ad is fine.
Creative direction: you brief and QA ad creative and copy with a design team.
Direct Experience (Preferred but Not Required):
Paid media for wealth management, RIAs, broker-dealers, or other SEC/FINRA-regulated financial brands. This puts you at the front of the line.
Display and programmatic experience.
HubSpot experience (reporting, attribution, lifecycle stages).
Google Ads certifications.
AI in your daily workflow: you use it to draft ad variations, mine search terms, and speed up reporting, and you know when it still needs a human check.
You're Probably a Fit If
You've spent $100k+ in a month on one channel and you know what breaks at that scale.
You've fixed a broken offline conversion import yourself.
You've killed a test you were sure would win.
You're Probably Not a Fit If
You've managed paid media through a team but haven't been inside the account in years.
Your biggest monthly budget on one channel was under $50k.
You need a developer to tell you why conversions dropped.
Your paid media experience is all ecommerce, with no lead generation.
Responsibilities
Own paid media strategy and execution for your assigned client accounts, including our largest.
Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads. Manage budgets, bids, and pacing.
Run a documented testing program on every major account and scale what wins.
Own conversion tracking end to end so every account optimizes on CRM-qualified leads, not form fills.
Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix.
Brief and QA ad creative and copy with the creative team, inside SEC/FINRA constraints.
Build and present reports that connect spend to pipeline and revenue, and turn findings into next steps.
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401K
PTO
Annual Retreat
Fully remote work environment
Application Instructions
Please read and follow these instructions so your application is considered.
1. This role requires direct, hands-on paid media experience. If you don't have it, your application won't be considered.
2. Submit your resume in PDF format.
3. In the "Additional Comments" field, tell us: what is your favorite food and why?
4. Please don't email or message us on LinkedIn until we've reached out to you.
5. If we schedule an intro call, be sure to ask how a bison became the spirit animal of ProperExpression.
We're looking forward to getting to know you!
💊 Ищем Media Buyers с реальным опытом закупки трафика в Nutra COD от 1 года. Нужны специалисты, которые самостоятельно запускают кампании, тестируют связки, умеют работать с цифрами и масштабировать результат.
Ищем опытного FB Media Buyer в международную медиабаинговую команду в сфере iGaming, пространство для профессионального роста с экспертизой более чем на 38 рынках. - Опыт в iGaming от 2 лет.
Location: South Africa
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a highly experienced Senior Media Buyer with at least 4 years of hands-on experience managing and scaling paid advertising campaigns.
This is an exciting opportunity for a data-driven performance marketer who knows how to build, optimize, and scale profitable campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and other paid media channels.
The ideal candidate has a proven track record of managing significant advertising budgets, improving ROAS, reducing customer acquisition costs, and driving measurable business growth.
You'll take ownership of paid media strategy, campaign execution, performance analysis, and ongoing optimization while working directly with a high-performing international team.
Key Responsibilities
Paid Media Strategy: Develop and execute performance-driven advertising strategies across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
Campaign Management: Build, launch, manage, and optimize paid advertising campaigns to maximize conversions, revenue, and return on ad spend (ROAS).
Budget Management: Oversee advertising budgets, allocate spend effectively, and scale successful campaigns while maintaining profitability.
Performance Optimization: Continuously analyze campaign performance, identify growth opportunities, and optimize targeting, bidding, creatives, and landing pages.
Creative Testing: Collaborate with creative teams to develop and test high-converting ad creatives, messaging, and campaign concepts.
Tracking & Attribution: Implement and troubleshoot conversion tracking, pixels, Google Tag Manager, GA4, and attribution tools.
Reporting & Analytics: Monitor key performance indicators, including ROAS, CPA, CAC, CTR, CPC, and conversion rates, and provide actionable performance insights.
A/B Testing: Design and execute structured experiments to improve campaign performance and identify scalable growth opportunities.
Market Research: Stay ahead of advertising platform updates, competitor strategies, and emerging paid media trends.
Stakeholder Collaboration: Communicate campaign results, strategic recommendations, and growth opportunities to internal teams and clients.
Requirements
4+ years of proven experience in media buying, paid advertising, or performance marketing.
Strong hands-on experience with Meta Ads Manager and Google Ads.
Experience managing and scaling paid advertising campaigns with measurable results.
Proven ability to improve ROAS, reduce CPA, and optimize customer acquisition costs.
Strong understanding of paid social advertising, paid search, conversion funnels, and performance marketing strategies.
Experience managing substantial monthly advertising budgets.
Advanced knowledge of campaign tracking, attribution, and analytics tools, including Google Analytics 4 (GA4) and Google Tag Manager.
Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies.
Experience with creative testing, audience segmentation, retargeting, and conversion rate optimization.
Excellent English communication skills, both written and verbal.
Ability to work independently, manage multiple campaigns, and consistently deliver results in a remote environment.
Experience working with international clients or marketing agencies is highly desirable.
Nice to Have
Experience with TikTok Ads, LinkedIn Ads, or additional advertising platforms.
Experience in eCommerce, SaaS, lead generation, or direct-response marketing.
Familiarity with Shopify, HubSpot, or other marketing and CRM platforms.
Experience using reporting tools such as Looker Studio, Triple Whale, or similar analytics platforms.
Experience leading paid media strategies or mentoring junior media buyers.
Benefits
💰
Competitive compensation
based on experience and expertise.
🌎
100% remote opportunity
- work from anywhere.
🚀
Work with international companies
across exciting and fast-growing industries.
📈
Career growth opportunities
with established businesses and ambitious marketing teams.
🎯
High-impact role
where your expertise directly contributes to business growth.
🤝
Direct client placement
- become an integral part of the company's team rather than working through a traditional outsourcing agency.
💻
Collaborative environment
with opportunities to develop your performance marketing expertise.
Location: Bulgaria; Poland
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We're looking for a Senior Media Buyer / Senior Paid Media Specialist with 4–5+ years of hands-on experience managing and scaling high-performing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
This role is ideal for a results-driven performance marketer who understands how to turn advertising budgets into measurable business growth.
You'll take ownership of paid media strategy, campaign execution, optimization, and performance reporting, working with an ambitious team to drive conversions, maximize ROAS, and scale customer acquisition.
We're looking for someone who can do more than manage campaigns — we want someone who knows how to scale them profitably.
Key Responsibilities
Paid Media Strategy: Develop and execute comprehensive paid advertising strategies across Meta Ads and Google Ads.
Campaign Management: Build, launch, manage, and optimize campaigns across Facebook, Instagram, Google Search, Display, Performance Max, and YouTube.
Budget Management: Manage advertising budgets efficiently, allocating spend to maximize ROI and ROAS.
Performance Optimization: Continuously analyze campaign performance and optimize targeting, bidding, creatives, and conversion rates.
Scaling Campaigns: Identify opportunities to scale successful campaigns while maintaining profitability.
Creative Strategy: Collaborate with creative teams to develop compelling ad creatives, messaging, and testing strategies.
A/B Testing: Run structured experiments across audiences, creatives, landing pages, and campaign structures.
Tracking & Analytics: Implement and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversion API.
Reporting: Monitor and report on key performance metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rates.
Strategic Insights: Provide actionable recommendations based on campaign data and market trends.
Requirements
4–5+ years of proven experience in paid media buying, performance marketing, or digital advertising.
Advanced expertise in Meta Ads Manager, including campaign structures, audience targeting, creative testing, retargeting, and scaling strategies.
Advanced expertise in Google Ads, including Search, Display, Performance Max, and conversion optimization.
Proven track record of managing and scaling paid advertising campaigns with measurable results.
Strong understanding of campaign profitability, ROAS, CPA, CAC, and customer acquisition strategies.
Experience managing significant monthly advertising budgets.
Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools.
Strong analytical skills and the ability to translate campaign data into actionable insights.
Experience conducting A/B tests and optimizing landing pages and conversion funnels.
Excellent written and verbal English communication skills.
Ability to work independently, manage multiple campaigns, and take full ownership of performance.
Nice-to-Have
Experience working with international clients, particularly in the US, UK, or Australian markets.
Background in a performance marketing agency or high-growth business.
Experience with eCommerce, lead generation, SaaS, or B2B advertising.
Familiarity with CRM platforms and marketing automation tools.
Experience with Looker Studio, Google Merchant Center, or advanced attribution platforms.
Meta Blueprint or Google Ads certifications.
Benefits
💰
Competitive compensation
based on experience and expertise.
🌎
100% remote opportunity
- work from anywhere.
🚀
Work with international companies
across exciting and fast-growing industries.
📈
Career growth opportunities
with established businesses and ambitious marketing teams.
🎯
High-impact role
where your expertise directly contributes to business growth.
🤝
Direct client placement
- become an integral part of the company's team rather than working through a traditional outsourcing agency.
💻
Collaborative environment
with opportunities to develop your performance marketing expertise.
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