Вакансии

Location: San Francisco; New York City In 2026, we launched Computer, the defining product for the new era of agentic AI. Millions of people now use Perplexity to transform knowledge into action, and a growing share of them meet us first on their phone. The Growth team owns the product loops that help people discover, adopt, and build lasting habits around our most important AI experiences — and on mobile that means owning everything from the App Store listing to the first task a user finishes to the moment they upgrade. As a mobile growth engineer at Perplexity, you'll work across the full mobile funnel — install, activation, onboarding, push and lifecycle messaging, conversion, retention, and in-app purchase moments — for Perplexity, Comet, and Computer on iOS. Engineers are responsible for end-to-end projects: rebuilding onboarding as a series of experiments, wiring in-app purchase and paywall surfaces to our billing systems, shipping notification experiences people actually keep enabled, and turning ASO and deep-link work into measurable adoption. Growth at Perplexity goes beyond incremental funnel optimization. The team sits close to the core product — we translate behavioral signals, model outputs, and fast experimentation into durable product surfaces used across consumer and enterprise workflows. You'll move fast, run many experiments in parallel, and own the outcome end-to-end, while respecting the constraints mobile brings: release cycles, store review, and version fragmentation. WHY PERPLEXITY IS DIFFERENT - Craftsmanship. We build high quality, tasteful products targeting both the AI native and AI curious. - Ownership. You identify the problem, design the solution, and ship it. - Entrepreneurship. We think like founders, act with urgency, and hustle to deliver for each other and our users. - Scholarship. Work among highly talented peers, pursuing knowledge and truth, upleveling ourselves, our teams, and our products. - Partnership. We amplify each others' strengths, break down silos, and give selflessly to help our colleagues deliver excellence. WHAT YOU'LL DO - Design, build, and own growth surfaces across the mobile funnel — install, activation, onboarding, lifecycle, conversion, retention, and paid upgrade moments — on iOS. - Lead experiments end-to-end, from hypothesis and instrumentation through implementation, analysis, and rollout, shipping many in parallel despite app release cadence. Build the flag-driven and server-driven patterns that let us test without waiting on a store release. - Own in-app purchase and paywall surfaces: billing integrations, subscription and credit purchase flows, entitlement correctness, and pricing and packaging experiments. - Build push and lifecycle notification experiences that earn their opt-in — permission prompts, targeting, timing, deep links back into the right task, and the instrumentation to prove they drive retention rather than churn. - Make cross-platform surfaces feel native. Partner with web and design engineers so onboarding, upsells, and in-task nudges are consistent across web, iOS, and Android - Partner with rest of Growth to optimize app store performance and attribution - Hill-climb on the metrics that matter: install-to-activation, D1/D7/D30 retention, notification opt-in and engagement, paid conversion, and habit formation, instrumented with clean data and trustworthy experiment readouts. - Partner closely with Product, Design, Data Science, Monetization, Marketing, and the core Mobile team to translate behavioral signals into durable product surfaces. QUALIFICATIONS - 3+ years of professional mobile engineering experience shipping consumer apps at meaningful scale on iOS. - Strong native skills (eg. Swift/SwiftUI/Objective-C) — and the willingness to flex into other parts of the stack to unblock yourself and others. - Experience owning a full release cycle: build and release tooling, phased rollouts, store review, crash and regression monitoring, and rolling back safely. - Strong execution: you ship many experiments and product improvements in parallel and drive them to a clear outcome. - Familiarity with A/B testing and experimentation platforms (Eppo, Statsig, Optimizely, or in-house equivalents) especially inside a versioned app. - Comfort data-informed decision-making — you can pull, segment, and interpret your own funnel data. - Strong product judgment; you translate user behavior and growth opportunities into simple, effective technical solutions. - Self-motivated with strong ownership instincts; you propose experiments, ship features ahead of schedule, and drive improvements without asking for permission. - Genuine interest and adoption of AI products and willingness to learn quickly. NICE TO HAVE - Direct experience on a growth or experimentation-heavy team - Deep experience with in-app payments - Experience with mobile attribution and measurement stacks (AppsFlyer, Adjust, Branch) and paid mobile acquisition. - ASO experience, including store listing experiments and localized metadata. - Comfort reaching into the backend or web stack to unblock yourself end-to-end. - Time spent at a fast-growing startup or on a high-ownership engineering team.

Location: San Francisco; New York City In 2026, we launched Computer, the defining product for the new era of agentic AI. Millions of people now use Perplexity to transform knowledge into action, and a growing share of them meet us first on their phone. The Growth team owns the product loops that help people discover, adopt, and build lasting habits around our most important AI experiences — and on mobile that means owning everything from the App Store listing to the first task a user finishes to the moment they upgrade. As a mobile growth engineer at Perplexity, you'll work across the full mobile funnel — install, activation, onboarding, push and lifecycle messaging, conversion, retention, and in-app purchase moments — for Perplexity, Comet, and Computer on iOS. Engineers are responsible for end-to-end projects: rebuilding onboarding as a series of experiments, wiring in-app purchase and paywall surfaces to our billing systems, shipping notification experiences people actually keep enabled, and turning ASO and deep-link work into measurable adoption. Growth at Perplexity goes beyond incremental funnel optimization. The team sits close to the core product — we translate behavioral signals, model outputs, and fast experimentation into durable product surfaces used across consumer and enterprise workflows. You'll move fast, run many experiments in parallel, and own the outcome end-to-end, while respecting the constraints mobile brings: release cycles, store review, and version fragmentation. WHY PERPLEXITY IS DIFFERENT - Craftsmanship. We build high quality, tasteful products targeting both the AI native and AI curious. - Ownership. You identify the problem, design the solution, and ship it. - Entrepreneurship. We think like founders, act with urgency, and hustle to deliver for each other and our users. - Scholarship. Work among highly talented peers, pursuing knowledge and truth, upleveling ourselves, our teams, and our products. - Partnership. We amplify each others' strengths, break down silos, and give selflessly to help our colleagues deliver excellence. WHAT YOU'LL DO - Design, build, and own growth surfaces across the mobile funnel — install, activation, onboarding, lifecycle, conversion, retention, and paid upgrade moments — on iOS. - Lead experiments end-to-end, from hypothesis and instrumentation through implementation, analysis, and rollout, shipping many in parallel despite app release cadence. Build the flag-driven and server-driven patterns that let us test without waiting on a store release. - Own in-app purchase and paywall surfaces: billing integrations, subscription and credit purchase flows, entitlement correctness, and pricing and packaging experiments. - Build push and lifecycle notification experiences that earn their opt-in — permission prompts, targeting, timing, deep links back into the right task, and the instrumentation to prove they drive retention rather than churn. - Make cross-platform surfaces feel native. Partner with web and design engineers so onboarding, upsells, and in-task nudges are consistent across web, iOS, and Android - Partner with rest of Growth to optimize app store performance and attribution - Hill-climb on the metrics that matter: install-to-activation, D1/D7/D30 retention, notification opt-in and engagement, paid conversion, and habit formation, instrumented with clean data and trustworthy experiment readouts. - Partner closely with Product, Design, Data Science, Monetization, Marketing, and the core Mobile team to translate behavioral signals into durable product surfaces. QUALIFICATIONS - 3+ years of professional mobile engineering experience shipping consumer apps at meaningful scale on iOS. - Strong native skills (eg. Swift/SwiftUI/Objective-C) — and the willingness to flex into other parts of the stack to unblock yourself and others. - Experience owning a full release cycle: build and release tooling, phased rollouts, store review, crash and regression monitoring, and rolling back safely. - Strong execution: you ship many experiments and product improvements in parallel and drive them to a clear outcome. - Familiarity with A/B testing and experimentation platforms (Eppo, Statsig, Optimizely, or in-house equivalents) especially inside a versioned app. - Comfort data-informed decision-making — you can pull, segment, and interpret your own funnel data. - Strong product judgment; you translate user behavior and growth opportunities into simple, effective technical solutions. - Self-motivated with strong ownership instincts; you propose experiments, ship features ahead of schedule, and drive improvements without asking for permission. - Genuine interest and adoption of AI products and willingness to learn quickly. NICE TO HAVE - Direct experience on a growth or experimentation-heavy team - Deep experience with in-app payments - Experience with mobile attribution and measurement stacks (AppsFlyer, Adjust, Branch) and paid mobile acquisition. - ASO experience, including store listing experiments and localized metadata. - Comfort reaching into the backend or web stack to unblock yourself end-to-end. - Time spent at a fast-growing startup or on a high-ownership engineering team.

Задачи: Запуск, оптимизация и масштабирование Meta-кампаний, работа с ретаргетингом и CAPI. Задачи: Сквозная аналитика, построение воронок ретаргетинга, оптимизация под CPA / ROAS / FTD.

- Формирование и реализация дорожной карты продукта на основе данных и приоритетов бизнеса. - Работа над повышением ретеншна игроков, включая анализ поведения, выстраивание сценариев возврата и прогрева аудитории.

Нужен hands-on спец с глубокой экспертизой в Meta Ads и Web2App. - Facebook (основной) + TikTok: Web2Web, Web2App, мобильные приложения.

— End-to-end client campaign management (TG Ads, Google, TikTok, X). — Data-driven campaign optimization.

Требования: — Опыт в продакт-менеджменте от 5 лет, желательно в data-heavy B2B SaaS — Опыт создания и масштабирования продуктов измерения, аналитики или performance-маркетинга — Аналитическое мышление: определять KPI и принимать продуктовые решения на основе данных — Опыт тесной работы с командами разработки и данных над сложными масштабируемыми системами О компании: AppsFlyer — мировой лидер в мобильной атрибуции и маркетинговой аналитике. Компания расширяется от измерения мобильных приложений к измерению на всех платформах.

Требования: — опыт с in-app от 6-12 месяцев; — кейсы в gambling / betting; — бюджеты от $30k/мес; — понимание Appsflyer и рекламных сетей; — готовность показать реальные результаты. Задачи: — запускать и масштабировать кампании с положительным ROI. Возможности: — возможность вырасти в лида направления. Дополнительно: — английский не нужен; — опыт работы с in-app сетками будет плюсом.

Задачи: — Анализировать клиентские воронки, выявлять узкие места и причины отклонений метрик. — Оценивать эффективность рекламных каналов (Google Ads, Meta Ads, CPA, mobile) и CRM-коммуникаций (SMS, Email, Push). — Строить визуализацию в BI-системах, готовить ежедневные, еженедельные и ежемесячные отчеты, автоматизировать рутинные процессы. — Писать SQL-запросы для выборок, контролировать качество данных и искать ошибки. — Проводить A/B-тестирование, анализировать результаты и давать рекомендации по росту конверсий. — Формировать технические задания на аналитические инструменты и взаимодействовать с командами Marketing, CRM, Product, IT и руководством. Требования: — Опыт работы продуктовым или маркетинговым аналитиком от 1 года. — Уверенное владение SQL для работы с базами данных. — Практический опыт работы с BI-системами (Metabase, Power BI, Tableau, Looker Studio или аналоги). — Отличное знание Excel/Google Sheets (сводные таблицы, сложные формулы). — Свободное ориентирование в метриках CPA, CPL, CPC, CPI, CAC, EPC, CR, ROI, ROMI, LTV, ARPU и стоимости выдачи. — Аналитический склад ума, системное мышление и умение работать с большими массивами данных. Будет плюсом: — Опыт работы в FinTech, МФО, банках или e-commerce. — Навыки работы с GA4, GTM, Adjust, AppsFlyer. — Владение Power Query. — Опыт запуска, оптимизации и автоматизации CRM-коммуникаций и клиентских рассылок (Telegram, Push, Email и др.). Условия: — График 5/2 с гибким началом рабочего дня. — Прозрачные процессы, современная аналитика и отсутствие микроменеджмента. — Команда сильных профессионалов, готовых делиться опытом и поддерживать инициативы.

Location: Georgia; Armenia; Poland; Kazakhstan; Uzbekistan; European Union Workplace: Remote 🌍 Remote | UTC+8 | Core collaboration hours: 12:00–6:00 PM Manila Time Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. We combine global fintech expertise with deep local market knowledge to make financial services simple, accessible, and useful for millions of people across the region. 11M+ app downloads. 2M+ monthly active users. 10000+ partner stores. US$400M+ raised from top-tier investors. Manila-based, globally distributed, and hybrid-first — our team spans 45+ countries. If you want to solve complex problems at scale and impact how millions of people access and manage money, come build with us. Southeast Asia's fintech moment starts here. About the role: You'll own how Credit Line scales next, leading its move into the Philippine middle class with better customers, higher limits, and healthier repayment. What you'll do: - Own the full Credit Line funnel — from awareness with marketing through acquisition, activation, and retention inside the product — with no dedicated engineering squad, so you're the connective layer holding marketing, acquisition, product, risk, and business together. - Work closely with marketing, product, acquisition, design, risk and origination, affiliates, and web/SEO, and be the person the team comes to when they need to align on growth. - Report to the Head of Growth and own the Credit Line acquisition budget — no direct reports, but real leverage over numbers that matter commercially. What you'll own: - Define and drive Credit Line's growth strategy end-to-end with the business team — what to test, scale, or kill. - Own the acquisition budget and decide where it goes. - Lead the move into the Philippine middle class — define who that customer is, where to reach them, and rebuild the acquisition mix around them. - Turn a real read on what customers need, fear, and compare us against into experiments worth running — hands-on when the bet calls for it, from testing a new channel to shipping the landing page yourself. - Run experiments across paid channels, landing pages, onboarding, activation, and retention with acquisition and product, tracking CAC, approval, activation, first transaction, limit utilization, spend per active, retention, reactivation, and LTV against cost of risk to find where the real leverage is. - Build a clean experiment-tracking system so learnings compound across quarters instead of getting lost. What makes you a strong fit: - 5+ years in growth, performance, or product marketing. - A track record of self-generated experiments that actually shipped and moved metrics. - Comfortable with product metrics and the tools behind them: CAC, LTV, activation, cohort retention in GA and AppsFlyer, Tableau, plus a working understanding of Meta, TikTok, and Google Ads Manager. - Hands-on with both qualitative and quantitative research — user interviews, large studies, segmentation, market signals. - Uses AI daily for prototypes, creative variants, and analysis, and knows when to override it rather than trust it blindly. - Strong project management and fluent English. What we offer: Ownership and flexibility - Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8) - Company-provided tools and equipment Health and time off - Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits - Access to an internal mental health support specialist - 22 vacation days, Philippine public holidays, and 15 sick days Growth and team experience - Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications - Company-sponsored trips to Manila to meet and work with your team in person - High-performing teams can earn a dedicated beach house week in Southeast Asia

Задачи: — Разрабатывать и реализовывать тактику performance-рекламы для повышения эффективности рекламных кампаний и достижения бизнес-целей — Определять и анализировать ключевые показатели эффективности (KPI) для оценки успешности рекламных активностей — Контролировать и направлять команду на стороне рекламного агентства и ставить задачи — Формировать и внедрять политики и стандарты работы направления для обеспечения высоких результатов — Планировать, настраивать и оптимизировать рекламные кампании Web и App на различных платформах (контекст, ретаргетинг, социальные сети, CPA, in-app и другие) — Управлять бюджетами и распределять ресурсы для достижения оптимальных результатов — Совместно с агентством готовить еженедельную отчётность (расход, клики, источники, качество аудитории, САС) — Совместно с агентством готовить медиаплан, структуру кампаний, гипотезы по аудиториям и креативам, прогноз CPC/CPA, оценку рисков и рекомендации по масштабированию — Анализировать и мониторить эффективность рекламных кампаний с использованием различных инструментов и методов (в т.ч. работа с атрибуцией) — Подготавливать отчеты о результатах работы направления и предоставлять рекомендации по улучшению стратегии рекламных активностей — Курировать процесс работы с SEO/GEO, включая стратегическое планирование и реализацию эффективных методов продвижения контента — Курировать процесс работы с маркетплейсами для максимизации количества конверсий — Отслеживать изменения в области performance-рекламы, анализировать новые инструменты, тренды и лучшие практики — Налаживать и поддерживать отношения с рекламными партнерами, агентствами и платформами для оптимизации условий рекламных кампаний — Участвовать в переговорах и заключать договоры с ключевыми поставщиками услуг Требования: — Опыт работы с каналами digital и performance от 3 лет и выше, понимание аспектов работы SEO, in-app, search, social — Опыт работы на стороне продукта и агентства — Владение основными метриками digital: ROI, CPA, CPC, CR, LTV — Владение инструментами: Excel, Yandex.Metrika, Appsflyer, App.Metrika, Google Analytics, Яндекс.Директ, VK Ads, Google Ad, in-app, OEM — Знание рекламных кабинетов различных систем (настройка РК, аудит, выгрузка отчетностей, настройки) — Понимание методов вычисления фродового трафика в in-app и web продвижении — Опыт самостоятельной работы с проектом или группой проектов с бюджетом от 20 млн рублей и выше в месяц — Аналитический склад ума, высшее образование, умение учиться новому, чувство вкуса и насмотренность — Готовность работать фулл тайм офис Условия: — Корпоративные программы обучения — ДМС со стоматологией — Рост с МегаКарьерой — Компенсация мобильной связи — Корпоративные скидки и скидки партнеров — Маркетплейс льгот — Корпоративная библиотека

Компания DialPro, работающая в сфере iGaming и занимающаяся разработкой и продвижением мобильных приложений, ищет ASO-специалиста уровня Middle+ или Senior для удаленной работы. В обязанности входит разработка ASO-стратегии, работа с семантикой, метаданными и локализациями, проведение анализа конкурентов, подготовка технических заданий для дизайнеров, а также проведение A/B-тестов и аналитика. Кандидат должен иметь не менее трех лет коммерческого опыта в ASO, включая работу в белых нишах и в вертикалях iGaming или Sports. Требуется знание инструментов Foxdata, ASO Mobile, Sensor Tower, AppsFlyer, а также понимание метрик EPC, CPI, CAC, LTV и ROI. Дополнительным преимуществом будет опыт работы с ASA, управление более чем двумя приложениями одновременно, а также запуск продуктов с нуля, включая подписочные утилиты. Компания предлагает удаленную работу, обсуждаемую заработную плату, возможности карьерного роста и необходимые инструменты для выполнения задач.

Location: Kyiv; Remote (Ukraine) Workplace: Remote [https://app.ashbyhq.com/api/images/user-content/d5fc9a0c-9608-448b-b96f-2a4966f020bf/160b8b0f-7d40-4c02-9400-1b4fd1ada701/G_LINK_OWN_COVER_1.png] About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team. Our mission: Become a stepping stone on our customers’ journeys of self-improvement. Our values: - Deliver what matters - Respect and support others - Initiate and own - Voiceopenly - Execute with quality If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com http://gismart.com.   About project Our product is an AI model orchestrator that brings dozens of AI models into one simple interface with a single token balance - no need for multiple subscriptions or separate tools. We’re looking for a User Acquisition Manager to build and own the UA function from the ground up. You’ll have a lot of freedom to shape the strategy, test new approaches, build scalable acquisition processes, and directly influence the product’s growth. And this is not just another UA role - you’ll have the opportunity to grow into a Lead position and build the direction around yourself. Responsibilities - Own the User Acquisition process end-to-end, including campaign launches, day-to-day management, performance analysis, and ongoing optimization. - Analyze campaigns, funnels, and creatives on a daily basis and use data to identify growth opportunities and define clear rules for campaign optimization. - Develop creative ideas and work closely with the team to turn them into performance-driven concepts. - Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points. - Lead brainstorming sessions and develop marketing hypotheses across creatives, funnels, and ad campaigns.   Requirements - 3+ years of experience in paid acquisition within product companies - Strong hands-on experience with AppLovin and Meta Ads - Expertise in both web and mobile acquisition - Experience with AI-powered automation tools, such as Birch - Hands-on experience with attribution tools (AppsFlyer / Adjust) - Strong understanding of full-funnel performance metrics and data-driven decision-making - Analytical mindset with a strong focus on performance optimization - Strong execution skills and attention to detail   Would be a plus - Experience with TikTok acquisition - Understanding of A/B testing   Employee Benefits: - Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs. - Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide to ensure everyone has a comfortable and inspiring workspace. - Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday. - Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year. - 100% Sick Leave Compensation - Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs. - Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools. - Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses. - Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart. - Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.

Задачи: — Привлечение новых партнеров, в том числе за счет холодного поиска, и обработка входящих заявок — Ведение, развитие и удержание своих партнеров — Сопровождение партнеров по операционным и техническим вопросам на стадии подключения — Контроль, анализ и оценка эффективности трафика и прибыльности партнеров — Решение спорных ситуаций с партнерами — Помощь команде в проведении конкурсов, акций, мероприятий, направленных на развитие партнеров и увеличение партнерского трафика — Участие в выставках и мероприятиях от компании Требования: — Опыт работы в аффилиат-направлении в IGaming-индустрии от 2-3 лет — Опыт работы в продукте — Опыт работы с гео Tier 2–3 — Опыт холодного поиска партнеров — Наличие наработанной сети контактов — Опыт работы с разными видами трафика — Понимание моделей оплаты, в первую очередь RevShare — Умение самостоятельно оценивать качество трафика по аналитике — Базовое понимание технической части: постбеки, лендинги, партнерская платформа — Владение английским языком от уверенного B2 для коммуникации с партнёрами — Опыт работы с Google Analytics, AppsFlyer, Ahrefs, SimilarWeb Условия: — Удаленный формат работы 5/2 с гибким началом рабочего дня с 8:00 до 10:00 — Отпуск - 21 рабочий день — 4 day off в году — Годовой бонус по результатам работы — Частичная компенсация занятий английским языком (SkyEng) — Внешнее и внутреннее профессиональное обучение — Реферальная программа

Location: Serbia; Greece; Romania; Malta; Estonia; Poland Open to candidates across EU / EMEA time zones (UTC+0 to UTC+3) FP Markets Group of Companies is a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Paid Social & Mobile App Growth Manager. You will own two of our biggest growth levers: paid social across web and app, and mobile app growth from install to first-time deposit (FTD). Sitting in the Growth Team (Global Paid Growth), you will set strategy, run a multi-channel budget and decide each month where spend goes, web sign-ups or app installs, based on cost per FTD and return on ad spend (ROAS). You will own the numbers from impression to FTD and beyond. How success is measured Leads and FTDs from paid social (web) and from the app, by source and region. Cost per install, cost per registration and CPA per FTD against target, by region and platform. Install-to-FTD conversion rate. 30 / 90-day ROAS on web and app cohorts. Spend within the approved monthly budget. App store conversion rate (page view to install), keyword rankings and average rating. Responsibilities Strategy and budget Own the paid social and mobile app acquisition strategy, budget and forecast across all target regions. Decide each month how spend splits between web and app objectives, based on cost per FTD, ROAS and install-to-FTD conversion. Manage monthly budget pacing with Marketing Operations, reallocating spend weekly based on CPA, ROAS and cohort quality, and report performance against objectives. Paid social (web and app) Plan, launch and optimise paid campaigns across Meta, TikTok, Snapchat, X, LinkedIn and Reddit, for both web leads and app installs. Own account structure, audiences, bidding and campaign naming across all paid social platforms. Optimise beyond installs and leads to registration, KYC completion and FTD, using value-based and event-based bidding. Run a continuous creative testing programme with the Creative and Content teams: briefs (video, playables, static, store assets), variants, learnings and fatigue tracking. Mobile app acquisition Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns (UAC) and selected programmatic / mobile ad network partners. Source, onboard and manage app networks and agencies, with strict fraud controls. ASO and organic app growth Own App Store and Google Play optimisation: keyword research, metadata, screenshots, preview videos and localisation for priority languages. Run store-listing experiments (Google Play Experiments, Apple Product Page Optimisation) and Custom Product Pages aligned to paid campaigns. Grow ratings and reviews through in-app prompts and review management. Drive web-to-app and cross-channel installs with SEO, Content, CRM and Partnerships (IB/affiliate) teams, including deep links and QR flows. Measurement and attribution Own mobile measurement through our MMP (AppsFlyer): SDK events, deep links, SKAdNetwork / AdAttributionKit, Google Privacy Sandbox for Android, and UTM / tracking-link standards. Keep web (Meta Pixel / Conversions API) and app (MMP) attribution aligned and deduplicated, so paid social results are counted once. Work with Data Engineering on cohort, CAC, LTV, ARPU and ROAS reporting (30- and 90-day) that ties installs and sign-ups to FTD and net deposits. Keep event tracking, postbacks and attribution windows accurate across all partners. Funnel and conversion Partner with Product and Dev on onboarding, KYC and first-deposit flows in the app to lift install-to-FTD conversion. Work with the CRM & Lifecycle manager (Salesforce Marketing Cloud) on push, in-app and email journeys for new app users. Compliance Ensure all ads and app store assets meet the requirements of each regulator (ASIC, CySEC, FSCA and others), platform ad policies for financial products, and Apple / Google app store guidelines, including risk warnings and country restrictions. Out of scope Organic social and community (Discord, Reddit communities, Telegram), owned by the Organic Social & Community Growth Manager. Candidate profile Must have 4+ years in paid acquisition, covering both paid social (Meta, TikTok and at least one other platform) and mobile app user acquisition. Proven experience in online retail trading (FX/CFDs), iGaming or crypto: you understand regulated, high-CPA acquisition, deposit-driven funnels and the ad-platform restrictions these verticals face. Hands-on ownership of a multi-channel paid budget of USD 250k+ a month. Hands-on experience with Apple Search Ads, Google App Campaigns, MetaAds, LinkedIn, X and ASO, with proven results on both App Store and Google Play as well as driving Web/Desktop Leads and FTDs Deep working knowledge of an MMP (AppsFlyer preferred), SKAdNetwork, post-ATT measurement and deep linking, plus Meta Pixel / Conversions API. Strong analytical skills: cohort analysis, LTV modelling, incrementality thinking and ROAS-based budget decisions; comfortable in Excel / Google Sheets and BI dashboards. Experience optimising to down-funnel events (registration, deposit), not just clicks or installs. A track record of running structured creative testing at scale. Fluent English, written and spoken. Nice to have Experience with programmatic and mobile ad networks. Experience with Snapchat, Reddit and other social or new ad channels such as ChatGPT. Knowledge of financial-promotion rules (ASIC, CySEC, FSCA) and Apple / Google policies for financial apps. SQL or BigQuery; familiarity with Salesforce Marketing Cloud. A second language relevant to our key markets (e.g. Spanish, Portuguese, Arabic, Chinese, Thai or Vietnamese). Personal attributes Commercial and numbers-driven: you decide on cost per FTD, not clicks or installs. Comfortable owning a large budget and explaining every euro of it. A fast tester who learns from failures and scales winners quickly. Collaborative with Creative, Product, CRM and Data Engineering. Our offer A welcoming, young and multicultural team with approachable leadership. Real autonomy over a large growth budget, and the chance to contribute to a dynamic business in a growth phase. Support for your ideas and room to put your expertise into the company's best practices. Continuous personal development, a training and development budget, growth with the company and the opportunity to learn from industry leaders. Competitive remuneration, regular salary reviews and performance-based incentive schemes. A vibrant company life: from team activities to global celebrations. Journey to FP Markets Interview with HR Interview with the CMO Interview with the Head of Trading Platform Development Join our team and be a part of a professional, rapidly-growing company operating in a multicultural environment!

About the Company Our client is a fast-growing startup in the iGaming industry with a strong focus on online Poker alongside other gaming verticals. The company is committed to using data to drive growth, enhance the player experience, and optimise performance across every product and every stage of the player lifecycle. Qualifications & Skills Essential Languages: fluency in English and Russian. Experience: at least 2 years in data analysis, preferably in the iGaming industry or online Poker. SQL: confident writing and optimising queries against large datasets. Visualisation: proficiency in Tableau, Power BI or a similar tool, including dashboard design for non-technical users. Breadth: comfortable supporting several stakeholder groups at once and switching between commercial, product and marketing questions. Analytical rigour: strong problem-solving skills and the ability to process and interpret large, messy datasets. Communication: able to turn complex data into clear, actionable insight for both technical and non-technical audiences. Advantageous Statistical analysis in Python or R (segmentation, churn and LTV modelling, experiment analysis). Knowledge of online Poker and other iGaming products, including in-game economics, rake structures and tournament formats. Experience with Casino or Sportsbook data — provider feeds, RTP and hold, or betting margin. Familiarity with marketing and CRM platforms such as GA4, Appsflyer or Adjust, Braze, Optimove or Customer.io, and with affiliate tracking and attribution. dbt, Git or similar analytics engineering tooling.

Ищем Junior Android Developer в команду для работы над мобильными играми в сфере iGaming. Требования: — Java, Kotlin — Android-разработка — Jetpack Compose, Firebase — AppsFlyer, Facebook SDK, WebView — Опыт работы в gambling/iGaming Будет плюсом: Flutter, OneSignal, Branch, TikTok SDK и опыт со сторонними интеграциями.

Компания Fellows, обладающая более чем пятилетним опытом в индустрии, ищет Junior Android Developer для удалённой работы на полную занятость с зарплатой от $300 до $1000 net. В обязанности входит разработка и поддержка Android-приложений с использованием Java и Kotlin, создание пользовательских интерфейсов с помощью Jetpack Compose, интеграция Firebase для backend и real-time функций, а также работа с AppsFlyer и иногда Facebook SDK. Кандидат должен хорошо владеть Java и Kotlin для Android, иметь опыт работы с Jetpack Compose и практический опыт интеграции Firebase и Android-разработки в целом. Дополнительным преимуществом будет знание Flutter, OneSignal, AppsFlyer, Facebook SDK, Branch, TikTok SDK и других сторонних мобильных интеграций. Компания предлагает гибкий график, полностью удалённый формат работы, возможности для профессионального роста, сотрудничество с опытной командой, а также прозрачные KPI и пересмотр заработной платы по итогам работы.