Location: Nicosia, Cyprus
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
Are you a marketer with experience from bigger companies' marketing departments with an ambitious ‘growth’ mindset and a can-do attitude? Do you get excited about growing a business? If this sounds like you, then we’d love to chat!
So… we have built this rocket ship. We call it Wolt. We are best known for our food delivery platform, yet we are on a journey to become an ‘’everything’’ app so you can get almost anything in your city delivered to your doorstep in less than an hour.
As the
Marketing Specialist
, you will be responsible for managing user marketing campaigns end-to-end related to our restaurant, retail partners, or collaborations with other companies. You will be at the marketing steering wheel as well as the engine room, and will be expected to bring ideas and also execute on them to reach our ambitious targets.
What you’ll be doing
Driving the execution of marketing campaigns across paid and owned channels, based on our long-term strategy, and ensuring alignment with commercial priorities
Regarding your campaigns, coming up with the offerings, thinking about the best media mix, and creative strategy are all your responsibilities
Strong cooperation with other campaign managers and departments on the timing and budgeting of the different campaigns
Understanding the impact of marketing strategies on the P&L and assessing their ROIs.
Support reporting needs by gathering data, tracking KPIs, and contributing insights to improve future marketing activities
Take ownership of setting up campaigns and content using internal tools and platforms, including basic technical configurations where needed
Collaborate with designers and content creators to contribute to the development of campaign assets and visuals
Assist in managing marketing relationships with local restaurant and retail partners, coordinating co-marketing activities to boost visibility
Our humble expectations
Experience in marketing, ideally with some exposure to campaign management or project coordination
A
practical, hands-on
approach — you're comfortable rolling up your sleeves and getting things done
The ability to
take ownership
of your work and manage projects independently, while staying open to feedback and collaborating with others
A
customer-first mindset
, with an understanding of how communication impacts the people you're reaching
Creative thinking and a good eye for content that resonates
Comfortable working in a fast-paced environment and juggling multiple priorities
Strong time-management and organizational skills
Fluency
in
Greek
and
English
Currently
based in, or eligible to work
in,
Cyprus
Able to work a
hybrid schedule
, with 4 days per week in our
Nicosia office
What we offer
We are in a fast-moving industry, and Cyprus is a key market for Wolt. The team on the ground is very ambitious and willing to move the rocks to reach goals while supporting each other. As part of the marketing team, you can make a real impact with your campaigns on the market, see good results and see your work on various media channels.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
Next steps
We’re reviewing applications on a rolling basis, so we encourage you to apply sooner rather than later. The process typically includes:
Intro chat with our Talent Acquisition Partner.
Interview with the Hiring Manager to dive into your experience,
Case assignment (light, strategic, to see how you think) + 60-minute presentation call with senior stakeholders.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at
Recruitment Scam Awareness - DoorDash
.
Location: Worldwide
The agency operates in
pods
- small, autonomous growth teams led by elite team leaders. Each pod functions like a mini-agency, and we’re now hiring a
Growth Marketing Pod Leader
to own our next pod.
This role requires someone who is:
1. Client Success & Client Communication
Exceptionally strong with client success and communication - a world-class level CSM.
You must be able to operate as a
top-tier CSM (Client Success Manager)
for your pod:
Burning desire to ensure clients get what they need from our service to succeed with us
“Service-first” mindset - always wanting to serve clients EVEN if they have high expectations or are more intense/custom
You GENUINELY care about clients, and you are LASER-FOCUSSED on ensuring our clients win with us
Confident running all client calls
Able to persuade, upsell, and sell the strategy
Able to handle escalations, objections, and complex problems in a calm and confident manner (if problems appear, you can turn frustrated or worried clients into loyal ones by solving problems and finding solutions, with confidence)
Be charismatic, emotionally intelligent, highly proactive, and a pleasure to work with
Be incredibly detail oriented
Promote long-term client retention and prevent churn by building deep trust and alignment
Navigate conflict, emotion, or uncertainty with ease
Handle high-pressure situations without cracking
You’re the point of stability for the client, the person they trust and the person they listen to. Your communication, relationship building and client success skills are a huge factor in the success of your pod, and for that reason your client success and communication skills must be elite.
You must understand sales psychology to properly present your idea and plans, and you must
have a core desire for ensuring clients get what they need from our service
. You make clients feel supported, understood, and bought into the plan - always.
NOTE: This is a CORE part of this role. Without this, you will not succeed.
2. A True Leader for your Team
You must have
real experience managing people
- you will inherit
experienced media buyers
from day one, as well as video editors, designers, creative strategists etc.
When running a full pod you could manage 6-8 people, potentially even more. They will look to you as their leader.
You must be able to:
Ensure the team trust you and see you as their leader
Own the pod’s culture and performance
Set high standards
Hold people accountable
Ensure deadlines are met
Coach, direct, support and upskill your team
Foster teamwork and create an enjoyable place to work for your team to keep them motivated and bought into the agency
Drive speed, quality, and consistency across the board
Keep your pod aligned, efficient, and moving fast
3. A Strong Growth Marketer (Media Buying & Creative Strategy)
You must have:
Real experience scaling DTC brands on Meta (Google ads is a plus)
Strong creative strategy instincts
The ability to break down performance and diagnose issues fast
Experience briefing creative teams
Strong media buying skill and experience
You need deep experience in Meta ads (Google ads is a plus), strong DTC creative understanding, and the ability to break down complex accounts into clear action plans.
💰 Compensation & Bonus Structure
You’ll earn
a base salary + monthly bonus
based on the
profitability and client retention metrics of your pod.
The more profitable your clients are for the agency, the happier clients are AND the longer your clients stay with us, the higher your bonus.
Your success depends on your ability to:
Retain clients month after month (and keep them happy)
Scale revenue for clients
Avoid overhiring and run lean by maximising output per team member and ensuring your team remains motivated and productive
🚀 Career Growth & Promotion Path
If you perform, your career trajectory here is fast. You’ll be stepping into a hyper-growth environment where genuine talent gets rewarded quickly with a meritocracy model. As a top performing pod leader it’s possible you have the opportunity to:
Take on larger pods
Earn significantly higher monthly performance bonuses
Become a mentor to other pod leaders
Become part of senior leadership as the agency grows
✅ What We’re Looking For
You must:
Be exceptional at client communication (non-negotiable)
Have native or near-native English fluency
Be extremely client success oriented (you have a burning desire to SERVE your clients and adjust our service to ensure clients get what they need from our service EVEN if they have high expectations - this is non-negotiable)
Have real experience managing team members
Be someone who wants to lead - not just execute (you MUST be able to train and delegate and not just be a “doer”)
Have strong Meta ads experience for DTC eCommerce (Google Ads is a plus)
Have strong creative strategy instincts
Have past agency or freelance experience managing multiple clients
Руководитель отдела маркетинга в компанию «Аметист» (противокражные системы).
Руководитель отдела маркетинга в сеть магазинов «ХоzМир».
Директор по маркетингу в команду девелопера Gravion.
headГеография найма не уточнена
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
Задачи:
— Находить маркетинговые и ростовые возможности и превращать их в конкретные действия.
— Работать непосредственно с контентом, SEO/GEO, email, продуктовым маркетингом, привлечением, конверсией и другими областями, где можно повлиять.
— Использовать AI-агентов и автоматизацию как основную часть ежедневной работы.
— Создавать и улучшать рабочие процессы, которые помогают достигать большего с помощью AI.
— Использовать данные и бизнес-результаты для понимания, что работает, что нет и что нужно улучшить.
— Работать напрямую с командами продукта, разработки и поддержки для понимания продуктов, клиентов и возможностей.
— Брать ответственность от выявления возможности до исполнения, измерения и улучшения.
Требования:
— Опыт использования AI-агентов, автоматизации или продвинутых AI-рабочих процессов в повседневной работе с подтверждёнными результатами.
— Быстрая адаптация к изменяющимся приоритетам и эффективная работа в условиях неопределённости.
— Сочетание стратегического мышления и сильного практического исполнения, умение превращать идеи в действия.
— Понимание связи маркетинга с бизнес-результатами и наличие конкретных примеров влияния.
— Готовность работать в разных областях маркетинга, носить разные «шляпы» и учиться новому.
— Опыт маркетинга технических продуктов, предпочтительно в софте, SaaS, WordPress или смежных сферах.
— Способность работать самостоятельно, принимать решения и продвигать дела без детальных инструкций.
Условия:
— Прибыльная, самостоятельно финансируемая компания, растущая с 2007 года.
— WPML используется более чем на 1.5 миллионах сайтов по всему миру.
— Работа напрямую влияет на то, как люди узнают о продуктах, понимают их ценность и выбирают их.
— Реальная ответственность и свобода формировать маркетинговый подход, а не просто выполнять готовый план.
— Тесное сотрудничество с командами продукта, инженерии, поддержки и маркетинга.
— Возможность переосмыслить маркетинг с помощью AI и реализовать свои идеи в рабочих процессах и результатах.
Location: Amsterdam, Netherlands; Belgrade, Serbia; Berlin, Germany; Limassol, Cyprus; Madrid, Spain; Munich, Germany; Paphos, Cyprus; Prague, Czech Republic; Warsaw, Poland; Yerevan, Armenia
Do you care about building a user base from scratch, testing unproven acquisition channels, and implementing wild ideas beyond paid search? Are you enthusiastic about shipping now, preferring to go live with rough ideas today over polishing presentations for next month? If so, this is the role for you.
In this role, you’ll join the team building
Qure
, an AI copilot for web testing automation. This desktop app turns manual testing flows into production-ready automated scripts, saving hours of manual coding. We’re a seven-person team funded directly by JetBrains.
About JetBrains Innovation Hub
JetBrains builds software development tools used by more than 15 million people, over 300,000 companies, and 88 of the Fortune Global Top 100. Innovation Hub is its internal startup incubator, where small autonomous teams build new products, funded and employed by JetBrains.
Qure
runs inside the Innovation Hub with its own roadmap, go-to-market strategy, and customers.
For you, that means a founding role without the runway risk. You build acquisition from zero, with the funding, benefits, and stability of an established company behind you.
What you’ll do
Qure is a fresh product, so the acquisition channel map is practically blank. Paid search, video, newsletters, marketplaces, paid communities, and content are all unproven for Qure. We need someone to determine how best to find its audience. With a high degree of freedom, a lean team, and no marketing bureaucracy, decisions you make on Monday go live by Wednesday.
Day to day, you will:
Run parallel channel experiments across paid search, video, communities, and organic traffic to discover what actually converts.
Shut down underperforming channels early using your own data to ground the decision.
Produce your own marketing assets, including ad copy, screen recordings, and landing pages.
Work directly with the product team to ship acquisition-focused product requirements, such as custom onboarding flows or free tools.
Build and maintain end-to-end funnel tracking, from a user’s initial click to aha moment to LTV.
What you’ll bring
Comfort operating without a playbook and deciding what to test when acquisition channels are entirely unproven.
Honesty about performance, with the discipline to cut underperforming channels based on data before anyone asks you to.
A bias for action that favors shipping functional campaigns quickly over prolonged polishing.
What you’ll need
Demonstrated success growing self-serve products with direct responsibility for user activation.
Experience managing marketing budgets across channels and reallocating spending based on user acquisition economics.
The capability to create your own creative assets – including copy, landing pages, and product demos – without relying on external agencies or designers.
Daily experience using LLMs in your own work for research, creative drafting, and data analysis, with the judgment to know when they help or hinder work.
Experience working inside a startup or a small, fast-moving product team.
Experience doing marketing for developer tools, QA products, or AI tools is a plus.
What success looks like
In your first three months, success means establishing a fully measurable acquisition funnel from a user’s first click to the aha moment. You will have run parallel channel experiments, determined the true cost per active user or B2B lead, shut down non-viable channels, and identified one or two channels worthy of significant investment.
Why join JetBrains?
Strong base salary. We offer competitive pay that reflects your skills and experience.
Flexible work location. Enjoy the freedom to work from home or from the office.
Remote work. Spend up to 30 days per year working remotely from abroad.
Extra time off. More days to relax, recharge, and do the things you love.
Medical insurance allowance. Enjoy peace of mind for you and your family
Learning and development opportunities. Access to conferences, courses, and language classes.
Language classes. Pick up the local language or sharpen your English skills.
Fuel your day. Enjoy a hot meal or receive a lunch allowance on workdays.
Mental health support. To help you feel your best, we provide easy access to professional mental health services.
Sports benefit. Enjoy an on-site gym or sports club stipend.
Internal events. Join company-wide celebrations and team gatherings.
*Some benefits may vary depending on location.
If this sounds like the right challenge for you, submit your application and let's talk.
#LI-DNI
We are an equal opportunity employer
We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation.
We process the data provided in your job application in accordance with the
Recruitment Privacy Policy.
Обязанности:
— Строить стратегию роста органики на Tier 1 рынках (Google, Bing, GEO)
— Собрать и развивать команду SEO-специалистов
— Управлять линкбилдингом и бюджетами на закупку
— Внедрять оптимизацию под AI-поиск (Google AI Overviews, ChatGPT, Gemini, Perplexity)
Требования:
— 4+ года SEO на Tier 1 рынках, white hat, высококонкурентные ниши
— Опыт управления командой или готовность им стать
— Кейсы роста органического трафика
— Английский от B1
— GSC, GA4, Ahrefs, Screaming Frog, Semrush, Looker Studio
— Опыт с большими бюджетами в аутриче
Бонусы:
— Полностью удалённая работа из любой точки мира
— Гибкий график
— Занятия английским и компенсация профессионального обучения
Требования:
— Опыт работы в команде в некорпоративной среде
— Умение вести деловую переписку на английском языке
— Готовность выполнить тестовое задание
— Сильные коммуникативные навыки
О компании:
Versetti&Co — фонд, который инвестирует в перспективные стартапы в сфере долголетия и здравоохранения.
Размер команды – 15 человек
Размер инвестиций – $11.5M
Основатель — Angel Versetti, серийный криптоинвестор и предприниматель, Forbes 30 under 30 Europe
BelesAI развивает собственные решения для автоматизации бизнес-процессов образования, управления и безопасности, а также помогает компаниям внедрять современные цифровые решения.
Требования:
— Опыт работы в маркетинге от 1 года.
— Понимание digital- и performance-маркетинга, маркетинговой воронки и основных метрик: CPL, CAC, Conversion Rate, ROMI.
— Умение запускать, анализировать и оптимизировать рекламные кампании, тестировать гипотезы и работать с аналитикой.
— Навыки подготовки офферов, постановки ТЗ дизайнеру и работы с контентом.
— Самостоятельность, инициативность и ответственность за результат.
— Опыт работы с B2B, SaaS или IT-продуктами будет преимуществом.
Условия:
— Full-time, работа в офисе в Астане, Левый берег ЭКСПО.
— График 5/2, с 9:00 до 18:00.
— Работа с B2B IT-продуктом, возможность самостоятельно тестировать маркетинговые гипотезы, запускать рекламные кампании и напрямую влиять на привлечение клиентов и рост продукта.
Требуется маркетолог или специалист, занимающийся контекстной рекламой в Яндекс Директ для проекта по логистике товаров из Китая.
Важно: обязательно наличие опыта работы. Необходимо писать в личные сообщения и по возможности предоставить результаты предыдущих проектов.
Задачи:
— Экспертиза в закупочных категориях: онлайн-реклама (медиа и перформанс), ТВ-реклама, реклама на радио, в аэропортах, иная офлайн-реклама, кроме наружной, нестандартная наружная реклама (Ambient), производство наружной рекламы
— Проверка указанных закупочных категорий в качестве эксперта ОЦЭ, формирование объективного мнения по всему треку закупок данного вида, включая стратегическую оценку
— Составление аналитических документов по запросу руководства (справки, презентации)
Требования:
— Опыт работы в сфере диджитал-рекламы
— Глубокое понимание индустрии и механик, принципов работы рекламных технологий, практический опыт
— Приветствуется опыт работы в качестве Head of Digital
Условия:
— Возможность создавать продукты и сервисы, которые меняют к лучшему жизнь миллионов пользователей
— Амбициозные задачи, масштабные проекты и возможности для профессионального роста
— Система гибких льгот: широкий набор базовых (ДМС, компенсация питания, подписки и сервисы) и персонализированный выбор дополнительных бенефитов в 14 категориях
— Нескучное обучение и развитие экспертности: раскрываем таланты и способности, укрепляем культуру обмена знаний
— Совместные увлечения и мероприятия: сообщества по интересам, семейные праздники, новогодние активности, летние фестивали и другие события
— Активное спортивное комьюнити: 17 корпоративных команд по 12 видам спорта — от бега, футбола и баскетбола до картинга, сквоша и большого тенниса
— Бесплатные подписки на развлекательные и образовательные сервисы VK
Location: Remote - United Kingdom
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit
www.redditinc.com
.
We are looking for an experienced Ads Policy Lead who has significant subject matter expertise, strong policy development capabilities, and thrives in dynamic environments. This is a senior individual contributor role, with no people management responsibilities, reporting to our Head of Ads Policy. This hire will be primarily responsible for driving the research and development of large-scale policies that impact Reddit's global advertising platform. This critical new role will partner with colleagues and leaders across Legal, Sales, Operations,Product, Trust & Safety Policy and other departments to tackle cutting edge challenges, enable responsible business opportunities, and work on other high impact advertising policy projects that help Reddit continue to scale its business across the world.
What You’ll Do:
Drive the development, drafting, and maintenance of strategic advertising policies across Reddit's ads products acting as subject matter expert in the EMEA region
Draft risk assessments and strategic policy recommendations for senior cross-functional leaders and executive stakeholders, representing the Ads Policy perspective with clarity and confidence.
Act as a role model of Reddit’s Company Values, assisting teammates and providing guidance as a senior peer leader
Serve as the decision-maker on highly complex, grey-area ads policy escalations, delivering definitive, risk-balanced rulings on high-impact issues
Qualifications:
7+ years of experience in compliance, standards, or policy development and implementation, with significant experience in tech, digital platforms, advertising, Trust and Safety, or a related policy function
Proven track record of taking complete, reliable ownership of complex policy projects, demonstrating a strong ability to personally research, draft, implement, and maintain policies autonomously in fast-paced environments
Deep subject matter expertise in advertising or content policy on an international scale, with a proven track record of working with global teams and advising stakeholders across multiple jurisdictions
Excellent written and verbal communication skills, with the ability to translate complex policy/regulatory matters into simple business terms
Exceptional ability to synthesize complex, ambiguous problems into structured decision documents that clearly lay out risks, trade-offs, and proposed solutions.
Nice to Have:
Direct experience working on advertising policies within a major tech platform
Familiarity with leveraging AI tools to streamline workflows, enable automated and tailored assistance for partners and clients, and help scale processes with limited resources.
Benefits:
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Group Personal Pension Scheme with Employer match
Private Medical and Dental Scheme
Income Replacement Programs
Bike to Work scheme
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our
Candidate Privacy Policy for Potential Employees and Contractors
.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
Задачи:
— Развивать CRM / CDP-платформу: сегментация клиентов, запуск маркетинговых кампаний, no‑code сценарии, near-real-time сбор событий;
— Управлять ML-кэмпейнингом: определять, кому и с каким оффером (новинки, скидки) коммуницировать, внедрять uplift/RFM/предиктивные модели;
— Проектировать триггерные коммуникации: сценарии возврата, реактивация, напоминания;
— Отвечать за CVM и персональные скидки;
— Развивать метагейм: игровая среда с прогрессом и партнёрскими интеграциями;
— Управлять командой: приоритизация, OKR, продуктовая методология, найм и развитие продакт-менеджеров;
— Выстраивать партнёрские отношения с маркетингом, командой Приложения, CTO — чтобы все понимали ценность и приоритеты твоих продуктов.
Требования:
— Опыт управления маркетинговыми продуктами (CRM/CDP, коммуникации, промо, персонализация);
— Реальное участие в проектах с ML: постановка задач, внедрение моделей, оценка бизнес-эффекта;
— Опыт управления прямыми и кросс-командами 50+ человек;
— Понимание сегментации клиентов и построения персонализированных сценариев;
— Умение говорить на одном языке с маркетингом и разработкой — ты мост между бизнес-целями и технологией;
— Стратегическое мышление + готовность работать в операционке.
Будет плюсом:
— Опыт в e‑commerce / q‑commerce / e‑grocery;
— Запуск игровых механик или метагейма;
— Работа с AdTech / Retail Media;
— Построение CDP с нуля или масштабирование существующей платформы.
Условия:
— Пятидневную рабочую неделю, восьмичасовой рабочий день (пятница - сокращенный рабочий день);
— Оформление по ТК РФ с первого дня и все социальные гарантии;
— Белую заработную плату и зарплатный проект Сбера, благодаря которому тебе будет доступна льготная ипотека (или рефинансирование существующей) для тех, кто с нами полгода и дольше, а также бесплатная подписка Прайм+, доступы к онлайн-кинотеатру, аудио-сервисам, аптеке и другим;
— ДМС со стоматологией после трёх месяцев работы. Ещё в полис входят онлайн-консультации врачей, страховка для путешественников и другие услуги;
— Для работы предоставляем нужную технику (ноутбук, мышь, наушники);
— Условия для профессионального развития и карьерного роста;
— Комфортные офисы в городах присутствия — с тихой зоной для работы и переговорными для совещаний и мозговых штурмов;
— Бонусы для сотрудников: корпоративные скидки у партнёров, конкурсы и квизы с призами, подарки для детей и многое другое.
Location: GE; PL
Workplace: remote
Overview:
SOFTSWISS is looking for a
Senior CRM & Email Marketing Manager
to own and develop B2B CRM and email marketing across the customer lifecycle.
You’ll build and optimise CRM communications in HubSpot, develop automated customer journeys, manage audience segmentation and lead nurturing, and run email campaigns that generate and qualify leads and move them through the funnel towards MQL, Sales Accepted Lead (SAL), and pipeline conversion.
Purpose of the role:
You’ll build a scalable CRM and lifecycle marketing approach that engages leads and clients throughout the B2B customer journey.
Working closely with Product & Growth Marketing, Performance Marketing, Sales, and other teams, you’ll combine CRM strategy with hands-on execution in HubSpot to improve lead engagement, lead quality, Lead-to-SAL conversion, and pipeline contribution.
Key responsibilities:
Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns.
Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff.
Launch targeted and ABM campaigns across different products, markets, and audience segments.
Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
Own email deliverability, database hygiene, and GDPR compliance.
Track CRM and email performance, run A/B tests, and continuously optimise engagement, conversion, MQL/SAL generation, and pipeline contribution.
Required Experience:
Russian and English language skills at B2 level or higher.
5+ years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles.
Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
Proven experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring.
Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes.
Good knowledge of email deliverability, CRM data management, and GDPR requirements.
Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results.
Nice to have:
Experience in B2B iGaming, SaaS, fintech, or technology.
Experience with Customer io, ABM, and data enrichment tools.
Basic HTML/CSS knowledge.
Experience running multilingual and multi-market CRM campaigns.
Experience using AI tools for personalisation, content, segmentation, or workflow optimisation.
Main Advantages
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
Задачи:
— Продвигать продукт через нативное присутствие на тематических форумах и площадках
— Создавать и развивать темы, публикации, комментарии и аккаунты
— Искать новые релевантные сообщества и возможности для продвижения
— Выстраивать узнаваемость и постоянное присутствие проекта
— Работать с упоминаниями и репутацией продукта
— Договариваться с администрациями площадок об официальных рекламных размещениях
— Анализировать активность конкурентов и их механики продвижения
— Тестировать форматы и гипотезы
— Оценивать результат по переходам, регистрациям и активным пользователям
— Вести регулярную отчетность по площадкам и результатам
Площадки:
В том числе предстоит работать с Lolz, Bits Media, XSS, Exploit, Rutor, D2W, DarkMoney, Probiv и другими релевантными сообществами. Список не закрытый — ожидается, что специалист сам знает, где искать аудиторию, и сможет находить новые площадки.
Требования:
— Опыт работы с профильными форумами и понимание их специфики, правил и внутренней культуры
— Опыт продвижения crypto / fintech / payment-продуктов
— Собственная база форумов и сообществ
— Опыт работы с прогретыми аккаунтами и развития новых
— Опыт закупки официальной рекламы на форумах
— Контакты и опыт взаимодействия с администрациями площадок
— Понимание крипторынка и пользовательских сценариев криптокошельков
— Умение строить нативное присутствие вместо массового спама
Условия:
— Действующий продукт и существующая пользовательская база
— Возможность самостоятельно выстроить направление forum/community marketing
— Бюджет на продвижение и тестирование гипотез
— Минимум бюрократии и быстрый запуск новых идей
— Удаленная работа
— Доход обсуждаем индивидуально
Задачи:
— Поиск и запуск партнерских активностей с компаниями из смежных ниш (fintech, legal, SaaS и др.);
— Запуск небольших быстрых совместных активностей с партнерами на регулярной основе: обмен экспертными цитатами, репорты, гайды, co-branded чеклисты;
— Сбор и продвижение историй успеха текущих партнеров, расширение форматов с акцентом на демонстрацию ключевых фич продукта;
— Мониторинг метрик и результатов PR-активностей: позиции в выдаче, переходы на B2B страницы сайта, количество регистраций, цитируемость бренда.
Требования:
— Опыт работы в PR/маркетинге от 3 лет, обязательно с опытом работы на международном рынке;
— Английский от уровня B2+;
— Понимание специфики B2B-маркетинга, умение работать с GA4, Ahrefs/SEMrush и Brand24;
— Отличные навыки переговоров;
— Уверенное владение ИИ-инструментами.
Будет плюсом:
— Опыт работы в финтехе;
— Собственная база контактов (журналисты, KOLs);
— Глубокое понимание принципов SEO-оптимизации контента.
Автоотклики