Location: ES - Barcelona, Spain
Scopely is looking for a data-driven and creative Senior Social Media Manager to join our Stumble Guys Marketing Team.
At Scopely, we care deeply about what we do and want to inspire play, every day — both through our work environment and through the strong connections we build with our player communities. We are a global team of game lovers developing, publishing, and innovating in the mobile games industry, connecting millions of players worldwide daily.
We are seeking a Senior Social Media Manager to own and lead the social media strategy for Stumble Guys across key platforms. This role combines strategic ownership with hands-on execution: you will set the direction of our social programs, use data and performance insights to guide decisions, and keep a sharp pulse on platform and culture trends, while collaborating closely with internal teams to support a live product and mentoring teammates and execution partners.
What You Will Do
Instagram, TikTok, YouTube, and X (Twitter), defining objectives, channel roles, and success metrics.
Translate marketing and product goals into clear social media plans aligned with the product roadmap and campaign calendar, setting direction for programs and initiatives across the team.
Lead the planning and coordination of social media campaigns and content calendars, ensuring alignment with marketing, product, and live-ops timelines to drive engagement, reach, and visibility.
Define content guidelines, formats, and priorities to ensure consistent, on-brand execution across platforms.
Work closely with a dedicated execution partner to oversee and guide social media content, including daily posting and engagement, providing direction, feedback, and coaching.
Be data-driven: own the social analytics framework, track and report on key KPIs (e.g., reach, engagement rate, follower growth, video views, CTR, sentiment), and turn performance data into clear insights and actionable recommendations.
Run structured testing and experimentation (formats, hooks, posting cadence, creators, messaging) and apply the learnings to continuously optimize content and strategy.
Benchmark performance against competitors and industry standards, and present regular performance reviews to stakeholders and leadership.
Stay ahead of social media trends, platform and algorithm updates, and gaming and pop-culture conversations, proactively turning them into new content ideas, formats, and trend-led opportunities that are timely and brand-safe.
Collaborate with Marketing, Product, Creative, Performance, and Customer Support teams to align social initiatives, surface updates and announcements, and share relevant community insights, building relationships with stakeholders beyond your primary contacts.
Analyze player feedback and sentiment across social platforms to identify trends and interpret player needs, propose solutions, and escalate to internal teams when relevant, following up on ongoing action plans.
What We're Looking For
Bachelor’s degree in Marketing, Communications, Social Media, or a related field.
5+ years of experience managing social media accounts and strategy, ideally in gaming, entertainment, or consumer tech, including experience leading or mentoring others.
Strong analytical mindset: proven experience using data to drive decisions, with social analytics and reporting tools (e.g., Looker, Hootsuite, Sprout Social, Level Up) and comfort with KPIs, A/B testing, and dashboards.
Deep understanding of major social platforms (Facebook, Instagram, TikTok, YouTube, X) and of how their algorithms, formats, and best practices work.
Strong trend knowledge: demonstrated ability to spot, assess, and act quickly and authentically on emerging social, platform, gaming, and pop-culture trends.
Proven experience building, executing, and optimizing social media strategies and campaigns end to end.
Excellent organizational skills and ability to manage multiple projects and priorities simultaneously.
Strong written and verbal communication skills in English, with the ability to present insights and recommendations to cross-functional teams and leadership.
Ability to work independently, exercise sound judgment on complex issues, and set direction for projects.
Gaming experience is a plus
Please ensure that the résumé/CV you attach is written in English.
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit:
https://www.scopely.com/
.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official
website
and verify that all Talent Partner communications come from an email address ending in @
scopely.com
.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here:
California Privacy Notice
and
EEA/UK Privacy Notice
.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
— реализовывать SMM-стратегию для проектов подростковой литературы; — составлять контент-планы для VK, Telegram, TikTok, Likee, Instagram и других площадок;
Придумывать, снимать и монтировать Reels, анализировать аудиторию и конкурентов, вести контент-план и развивать аккаунт. Опыт, портфолио с реальными кейсами и примерами Reels.
Задачи:
— создавать тексты постов для сообществ бренда во «ВКонтакте», Telegram и Макс с учётом особенностей площадки и целевой аудитории;
— разрабатывать креативы с использованием Figma или нейросетей;
— быстро реагировать на актуальные инфоповоды и публиковать срочные материалы в выходные дни;
— отвечать на комментарии и сообщения пользователей в социальных сетях в тоне бренда, работать с негативом и при необходимости передавать вопросы клиенту, объём — 30–50 комментариев;
— взаимодействовать с клиентом, выстраивать доверительные отношения, предлагать и защищать идеи, управлять ожиданиями;
— самостоятельно готовить публикации: писать посты, создавать изображения, согласовывать результаты с клиентом и публиковать в группе.
Требования:
— опыт работы в SMM от 1 года, наличие портфолио или успешных кейсов;
— высокий уровень грамотности и хороший русский язык;
— уверенное владение Figma или нейросетями для генерации изображений;
— базовые навыки мобильного видеомонтажа в CapCut, InShot или аналогичных приложениях;
— способность быстро адаптироваться к новым вводным и предлагать идеи по изменению тактики работы с контентом;
— умение работать автономно, соблюдать сроки и доводить задачи до результата;
— стабильная доступность по субботам и воскресеньям с 10:00 до 19:00;
— готовность приступить к работе с первых выходных ноября.
Будет преимуществом:
— опыт работы с образовательными брендами, EdTech или аудиторией педагогов и родителей;
— опыт работы с крупными брендами со строгими требованиями к согласованию контента.
Условия:
— старт работы — первые выходные ноября;
— график работы: суббота–воскресенье, 10:00–19:00 по московскому времени;
— оформление по договору ИП или самозанятости;
— кандидатам, прошедшим первичный отбор, будет предложено небольшое тестовое задание.
— писать тексты постов для сообществ бренда во «ВКонтакте», Telegram и Макс с учётом площадки и целевой аудитории; — делать креативы в Figma или с помощью нейросетей;
Location: Kuala Lumpur, Malaysia; Hong Kong
Company Description
Our client is a global organization operating within the financial services and trading industry, providing individuals with access to a wide range of financial markets, including equities, commodities, and foreign exchange.
With over two decades of experience, the company has built a strong international presence, serving a diverse customer base across multiple regions. It operates through a portfolio of established brands and continues to expand its global footprint.
The organization focuses on delivering user-friendly platforms, efficient services, and reliable support to help clients navigate financial markets. With offices across key international hubs, it offers a dynamic and multicultural working environment with opportunities for professional growth.
About the Role
Our client is looking for a data-driven and hands-on Paid Social Media Specialist to join our Acquisition Marketing team.
In this role, you will be responsible for planning, launching, managing, and optimizing paid social campaigns across major platforms including Meta, TikTok, LinkedIn, X, and other relevant social channels. You will work closely with creative, analytics, product, and Commercial Marketing teams to drive customer acquisition, improve campaign efficiency, and scale growth across multiple markets.
This is a highly execution-focused role, ideal for someone with a strong performance marketing mindset and at least 2 years of hands-on experience managing paid social campaigns.
Employment Type: Full-time
Reports to: Senior Manager, Acquisition Marketing
Key Responsibilities
Plan, execute, and optimize paid social campaigns across platforms such as Meta, TikTok, LinkedIn, X, Snapchat, and other emerging channels.
Manage campaign setup, budget allocation, audience targeting, bidding strategies, and performance monitoring.
Analyze campaign performance and identify opportunities to improve CPA, CAC, ROAS, conversion rates, and overall marketing efficiency.
Conduct audience testing, creative testing, and landing page optimization to maximize campaign results.
Collaborate with designers, content creators, and product marketers to develop high-performing ad creatives and messaging.
Monitor market trends, competitor activities, and platform updates to identify new growth opportunities.
Generate regular performance reports and provide actionable insights to stakeholders.
Work closely with analytics and CRM teams to ensure accurate tracking, attribution, and measurement.
Support regional acquisition initiatives and contribute to broader growth marketing projects.
Requirements
Must Have
Bachelor's degree in Marketing, Business, Communications, or related field.
Minimum
2 years of hands-on experience
managing paid social campaigns and budgets, including proven experience with
Meta Ads Manager
and at least one additional platform (TikTok, LinkedIn, X, Snapchat, etc.).
Deep understanding of paid social advertising and digital marketing funnels, with strong awareness of the latest platform trends, ad formats, algorithm changes, and best practices.
Strong analytical and problem-solving skills, with the ability to analyze user behavior across the funnel using Excel, Google Sheets, GA4, or similar tools, and turn insights into actions that improve performance against business KPIs.
Strong audience strategy skills, including identifying, building, and scaling target audiences (e.g., custom audiences, lookalikes, interest-based, and broad targeting).
Ability to manage multiple campaigns and priorities in a fast-paced environment, with strong attention to detail and excellent communication skills in English.
Nice to Have
Experience in the FX/online trading, fintech, financial services, or gaming industries.
Familiarity with attribution tools such as AppsFlyer, Adjust, Branch, or similar platforms.
Working knowledge of SQL, BI tools, or marketing automation platforms.
Experience running multi-region or international campaigns.
Basic understanding of AI tools such as ChatGPT, Copilot, Claude, or Gemini for marketing productivity and campaign analysis.
Hands-on experience integrating AI into daily campaign optimization workflows, such as performance analysis, creative testing, and reporting automation.
— участвовать в контентных планёрках с экспертом, продюсером и командой; — организовывать создание и публикацию контента в Instagram, Telegram и YouTube;
Автоотклики