Location: Berlin
Workplace: Hybrid
OUR STORY:
Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.
Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.
THE OPPORTUNITY:
We're now growing our consumer business and building new services for self-employed people and freelancers. To support that, we're looking for an Influencer Marketing Manager to run creator campaigns for Taxfix and Steuerbot.
Most people find taxes stressful. Hearing from a creator they already trust that they got money back in one evening is more convincing than an ad. That's why creators are a big part of our marketing. We run the channel in-house with a significant yearly budget and use it both to bring in new users and to build trust in our brands. The hard part is doing both at once: getting new users at a good cost while keeping the content credible for the creator's audience.
This role reports to the Influencer Marketing Lead and focuses at first on our two German brands, Taxfix and Steuerbot.
WHAT YOU'LL DO
- Run and scale creator campaigns from start to finish: find creators, reach out, negotiate, brief them, review content, take it live and report on results.
- Negotiate deals that make sense for both sides. Push back on first prices and agree on terms like view guarantees or performance-based pay.
- Build long-term relationships with creators and their managements, and decide how we work with them across both brands.
- Run frequent hypothesis-driven experiments. We put strong emphasis on asking the right questions, good experiment design, and generating actionable data and interpretations. You own large parts of creator and influencer experimentation.
- You continue to expand our creator database and context layer, allowing you to work very data and insight driven, and enabling AI agents to work alongside or for you equipped with the right data and context.
- Automate the repetitive parts of your job with n8n, Claude Cowork/Code and GitHub, so research, scoring and reporting run on their own and you can spend your time on higher value work with creators, negotiations, content and strategy.
- Seasonal campaign planning across multiple platforms, formats and creator sizes.
WHAT YOU'LL BRING
- 2–4 years of hands-on experience running influencer campaigns on TikTok, Instagram and YouTube, at a brand or an agency.
- You’re highly curious about the creator economy and thrive on turning complex, ambiguous challenges into practical solutions in a high-agency role.
- You’re an effective and confident negotiator who always strives to get the best deal and who’s not shy to walk away from a deal.
- You’re highly analytical and very comfortable with processing and critically interpreting data sets, with an eye for detail.
- You are on the path of becoming an AI builder with first basic to advanced workflow automations or other agentic solutions under your belt with measurable impact.
- You’re experienced in general in how to work with LLMs and agentic solutions effectively, including when to critically review their outputs.
- Strong communicator and relationship builder with both, internal stakeholders and external managements and creators. You’re fluent in German and English.
If you come from performance marketing, growth, affiliate or creator operations and have worked with creators, apply anyway. We'd like to hear from you.
WHAT YOUR FIRST 90 DAYS LOOK LIKE
- A creator pipeline where you can explain why each creator is on it.
- Working relationships with the creators and managements you book.
- Two structured experiments, with read-outs that say what failed as clearly as what worked.
- One recurring task automated, with the hours it saves measured.
WHY TAXFIX?
- A chance to do meaningful, people-centric work with an international team of passionate professionals.
- Holistic well-being with free mental health coaching sessions.
- A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.
- Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
- 30 annual vacation days and flexible working hours.
- A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.
- Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
- Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.
- Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
- Have a four-legged friend in your life? We’re happy to have dogs join us in the office.
Excited? So are we. Check out our Life at Taxfix https://www.linkedin.com/company/taxfix/life/8684512c-424f-44de-8d07-6e6b516e3319/?viewAsMember=true page on LinkedIn to get a glimpse of our culture.
At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.
Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.
Location: Remote
We are the creators of a new fintech era!
Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.
We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.
The future of Web3 starts with you: join us as an Influence Marketing Team Lead!
Requirements
5+ years of experience in influencer marketing, including 2+ years in a leadership role, preferably within crypto, fintech, Web3, technology, or global consumer brands.
Fluent English (C1 or higher) is essential. Spanish and other foreign languages are a strong advantage.
Proven experience developing and executing international influencer marketing strategies across Europe, LATAM, and other global markets.
Strong track record of launching and scaling influencer campaigns, ambassador programs, affiliate marketing initiatives, and long-term creator partnerships.
Strong analytical and performance marketing skills, with hands-on experience in KPI management, attribution, CAC, CPA, ROI, ROMI, conversion rates, and user acquisition.
Deep understanding of brand awareness metrics, audience reach, engagement, share of voice, and brand positioning.
Proven leadership skills, including team management, strategic planning, budget ownership, and cross-functional collaboration.
Strong negotiation skills and experience managing international agencies, influencers, creators, and strategic partners.
A proactive, results-driven mindset with full ownership of strategy, execution, and business outcomes.
Strong understanding of crypto and fintech products, influencer marketing regulations, advertising disclosures, and reputational risk management across international markets.
English - C1. Spanish - would be a plus.
Responsibilities
Develop and implement a comprehensive global influencer marketing strategy for WhiteBIT and W Group, aligned with business objectives, brand positioning, and international expansion.
Lead and develop the influencer marketing team, establishing effective processes, clear KPIs, accountability, and high performance standards.
Plan, launch, and scale influencer marketing campaigns worldwide, including Europe, Asia, LATAM, and other strategic markets.
Build, launch, and manage global ambassador and affiliate programs, ensuring scalable partnerships and measurable business impact.
Drive brand awareness, brand visibility, and reputation through strategic partnerships with leading influencers, KOLs, creators, and industry opinion leaders.
Deliver measurable performance results, including user acquisition, registrations, conversions, and improved customer acquisition efficiency.
Own influencer marketing budgets, optimize investments, and ensure achievement of ROI, ROMI, and performance targets.
Develop and implement performance measurement frameworks, reporting dashboards, and data-driven campaign optimization processes.
Identify and establish partnerships with high-impact global influencers, agencies, and strategic partners.
Collaborate with global and local marketing, PR, brand, performance, and business development teams to ensure consistent brand messaging and effective campaign execution.
Working terms
Master cutting-edge technologies and become an expert in the most innovative industry.
Work with the Fintech of the Future:
Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level:
Gain unique experience and be part of global transformations.
Drive Innovations:
Influence the industry and contribute to groundbreaking solutions.
Join a Strong Team:
Collaborate with top experts worldwide and grow alongside the best.
Work-Life Balance & Well-being:
Modern equipment.
Comfortable working conditions, and an inspiring environment to help you thrive.
24 calendar days of paid leave.
Additional days off for national holidays.
With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!
Let’s Build the Future Together!
WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.
Your privacy matters to us. You can learn more about how we handle your personal data with regard to your application in our
Candidate Privacy Notice
.
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- искать релевантных инфлюенсеров и устанавливать с ними контакт в Instagram, TikTok и YouTube; - вести переговоры и заключать договорённости с инфлюенсерами;
Location: Philippines
The Role
We are looking for a
Senior Manager of Influencer Marketing
to lead and scale our influencer marketing operations, creator partnerships, and campaign execution across our growing client portfolio.
This is a strategic leadership role for someone who thrives in high-growth environments and enjoys building scalable systems, developing high-performing teams, and driving measurable business outcomes through creator marketing.
You will oversee the end-to-end influencer marketing function—from creator sourcing and relationship management to campaign execution, performance optimization, and operational excellence. Working closely with Growth, Creative, Client Services, and Operations, you will ensure our creator programs consistently deliver exceptional results for clients while creating an outstanding experience for our creator community.
Success in this role means building a world-class influencer marketing operation that consistently delivers high-performing campaigns, strengthens creator relationships, improves operational efficiency, and supports Advantage HQ's continued growth.
What You Will Own
Influencer Marketing Strategy
Execute and continuously improve Advantage HQ's influencer marketing strategy.
Develop scalable influencer programs across multiple clients and industries.
Partner with internal stakeholders to align creator strategies with business objectives.
Identify opportunities to improve campaign performance, creator quality, and operational efficiency.
Help position Advantage HQ as a leader in performance-driven influencer marketing.
Creator Network Management
Grow and maintain a diverse, high-quality global network of creators across key social platforms.
Build long-term relationships with creators, talent managers, and agencies.
Develop preferred creator rosters aligned with client verticals.
Improve creator responsiveness, engagement, and retention.
Ensure creators receive an exceptional experience throughout every partnership.
Campaign Execution
Oversee the successful execution of influencer campaigns from briefing through completion.
Ensure campaigns launch on time, within budget, and meet performance expectations.
Collaborate with Creative and Paid Media teams to maximize campaign effectiveness.
Scale creator whitelisting initiatives across client accounts.
Monitor campaign performance and identify opportunities for continuous optimization.
Influencer Operations
Build efficient workflows across sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting.
Improve operational processes through automation, AI tools, and standardized workflows.
Ensure operational excellence across multiple concurrent campaigns.
Maintain high standards for campaign quality, compliance, and client satisfaction.
Team Leadership
Lead, coach, and develop a high-performing influencer marketing team.
Establish clear KPIs, performance expectations, and accountability.
Mentor team members to improve campaign management, communication, and strategic thinking.
Foster a culture of ownership, collaboration, innovation, and continuous improvement.
Support hiring, onboarding, and professional development within the team.
Performance & Analytics
Track and report key influencer marketing KPIs across campaigns and clients.
Analyze creator performance, campaign ROI, engagement metrics, and business outcomes.
Use data-driven insights to improve future creator selection and campaign strategies.
Present campaign insights and recommendations to internal leadership and clients when needed.
Innovation
Stay current on emerging creator trends, platform updates, AI tools, and influencer marketing best practices.
Evaluate new technologies that improve creator discovery, campaign management, and reporting.
Recommend innovative approaches that strengthen Advantage HQ's competitive advantage in creator marketing.
Champion continuous improvement across systems, workflows, and team capabilities.
What We Are Looking For
6+ years of experience in influencer marketing, creator partnerships, talent management, or digital marketing.
3+ years of leadership experience managing influencer marketing teams.
Proven experience managing large-scale influencer campaigns across TikTok, Instagram, YouTube, and Meta platforms.
Strong understanding of creator partnerships, whitelisting, licensing, usage rights, and performance marketing.
Experience collaborating with Paid Media, Creative, and Client Success teams.
Demonstrated success building scalable operational processes and improving team efficiency.
Strong analytical mindset with experience using campaign performance data to drive business decisions.
Excellent leadership, communication, project management, and stakeholder management skills.
Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
Strong problem-solving skills with a bias toward execution, accountability, and continuous improvement.
Ideal Experience
Experience leading influencer marketing within a high-growth agency or DTC environment.
Experience managing hundreds or thousands of creator relationships.
Experience using influencer platforms, CRM systems, and AI-powered creator tools.
Experience building standardized influencer marketing processes and SOPs.
Experience managing globally distributed teams.
Experience working in fast-paced, performance-driven organizations.
Familiarity with project management tools such as Asana, ClickUp, Monday.com, or similar platforms.
You Will Probably Love This Role If...
You enjoy building scalable systems that make teams more efficient.
You are passionate about creator marketing and the evolving creator economy.
You thrive in fast-paced, high-growth environments.
You enjoy leading teams and helping people grow professionally.
You are highly organized and love improving processes.
You enjoy balancing creativity with data-driven decision-making.
You believe exceptional creator relationships drive exceptional business results.
You love combining technology, AI, and operational excellence to deliver measurable growth.
Location: Mexico
About the role:
We’re looking for an experienced Talent Manager to join our fast-paced creative team. This person will be responsible for sourcing, vetting, and onboarding top creative talent to support high-performing ad campaigns, UGC production, design, and more. You should have a keen eye for A-players, an instinct for strong creative potential, and the communication skills to build long-lasting relationships with top-tier talent.
About us:
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
Responsibilities:
Proactively source and shortlist A-level creative talent (editors, designers, strategists, UGC creators, etc.)
Conduct screening calls to assess skill set, cultural fit, and communication capabilities
Build and maintain a strong talent pipeline for ongoing and future project needs
Partner closely with Creative Leadership to identify talent gaps and hiring priorities
Have briefing calls with potential talent to clearly explain project deliverables, set expectations, and align on creative goals to ensure high-quality, on-brand output that drives performance
Manage and optimize the full talent acquisition process, from outreach to onboarding
Use spreadsheets to organize and track talent pools
QC and QA of submitted content to ensure it meets brand guidelines, creative standards, and campaign objectives before final delivery
Stay updated on creative industry trends and talent standards
Ensure a seamless and professional experience for all potential candidates
Using platforms like Casting Networks, Billo, Fiverr, Upwork, and other sourcing tools to find high-quality talent.
Requirements
2+ years of experience in a Talent Manager, Creative Recruiter, or similar role
Proven success in identifying and hiring top creative talent
Comfortable and confident on calls with candidates
Excellent written and verbal communication skills
Strong organizational and time-management skills
Experience working with creative teams
Ability to assess soft skills, cultural fit, and creative potential
Familiarity with creative portfolios, reels, and case studies
Knowledge of sourcing platforms like Casting Networks, Billo, Fiverr, Upwork, etc.
Nice to have
Experience in UGC or DTC brands
Familiarity with freelance and project-based creative hiring
Connections in the creative / advertising / content creation space
Compensation:
The compensation range is $1,200-$1,800 USD a month based on the experience.
This role is a contracted role, candidates should be prepared to operate as self-employed contractors.
Additional details:
100% Remote
Work in EST business hours (Mon-Fri)
20 paid vacation days annually
Paid bank holidays
Emergency sick leave allowance
Location: Philippines
About the role:
The Influencer Marketing Specialist will focus on sourcing and managing gifting-based influencer collaborations to boost brand visibility and engagement. This role includes identifying suitable influencers, building relationships, and coordinating the gifting process to ensure seamless execution of campaigns. The specialist will track campaign performance and gather content for brand use, aligning efforts with business objectives. A strong understanding of social media trends, influencer dynamics, and organizational skills is essential. Excellent communication and relationship-building skills are key to fostering positive and impactful partnerships with influencers.
About us:
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
Key Responsibilities
Influencer Sourcing
: Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals.
Relationship Management
: Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand.
Gifting Coordination
: Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers.
Campaign Oversight
: Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines.
Content Collection
: Gather and organize influencer-generated content for use across brand marketing channels.
Performance Tracking
: Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies.
Trend Awareness
: Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant.
Internal Reporting
: Provide regular updates on gifting campaign performance and insights to the broader team.
Requirements
Experience:
1-2 years of experience in influencer marketing, social media, or related roles, preferably with a focus on gifting campaigns.
Knowledge:
Strong understanding of social media platforms, influencer trends, and content creation best practices.
Skills:
Excellent communication and relationship-building skills to effectively engage with influencers and internal teams.
Organization:
Exceptional organizational skills to manage multiple influencer relationships, gifting processes, and campaign tracking simultaneously.
Creativity:
Ability to identify creative opportunities for influencer partnerships that align with brand goals.
Data Proficiency:
Familiarity with tracking and analyzing campaign performance metrics to inform strategy.
Passion:
Genuine interest in social media, influencer culture, and brand marketing.
Adaptability:
Comfortable working in a fast-paced environment and responding to changing priorities.
Additional details:
This is a full-time, remote position
The compensation range is $850 - $1,000 USD monthly depending on experience.
Location: Argentina
About the role:
We’re looking for an experienced Talent Manager to join our fast-paced creative team. This person will be responsible for sourcing, vetting, and onboarding top creative talent to support high-performing ad campaigns, UGC production, design, and more. You should have a keen eye for A-players, an instinct for strong creative potential, and the communication skills to build long-lasting relationships with top-tier talent.
About us:
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
Responsibilities:
Proactively source and shortlist A-level creative talent (editors, designers, strategists, UGC creators, etc.)
Conduct screening calls to assess skill set, cultural fit, and communication capabilities
Build and maintain a strong talent pipeline for ongoing and future project needs
Partner closely with Creative Leadership to identify talent gaps and hiring priorities
Have briefing calls with potential talent to clearly explain project deliverables, set expectations, and align on creative goals to ensure high-quality, on-brand output that drives performance
Manage and optimize the full talent acquisition process, from outreach to onboarding
Use spreadsheets to organize and track talent pools
QC and QA of submitted content to ensure it meets brand guidelines, creative standards, and campaign objectives before final delivery
Stay updated on creative industry trends and talent standards
Ensure a seamless and professional experience for all potential candidates
Using platforms like Casting Networks, Billo, Fiverr, Upwork, and other sourcing tools to find high-quality talent.
Requirements
2+ years of experience in a Talent Manager, Creative Recruiter, or similar role
Proven success in identifying and hiring top creative talent
Comfortable and confident on calls with candidates
Excellent written and verbal communication skills
Strong organizational and time-management skills
Experience working with creative teams
Ability to assess soft skills, cultural fit, and creative potential
Familiarity with creative portfolios, reels, and case studies
Knowledge of sourcing platforms like Casting Networks, Billo, Fiverr, Upwork, etc.
Nice to have
Experience in UGC or DTC brands
Familiarity with freelance and project-based creative hiring
Connections in the creative / advertising / content creation space
Compensation:
The compensation range is $1,200-$1,600 USD a month based on the experience.
This role is a contracted role, candidates should be prepared to operate as self-employed contractors.
Additional details:
100% Remote
Work in EST business hours (Mon-Fri)
20 paid vacation days annually
Paid bank holidays
Emergency sick leave allowance
Location: Colombia
About the role:
We’re looking for an experienced Talent Manager to join our fast-paced creative team. This person will be responsible for sourcing, vetting, and onboarding top creative talent to support high-performing ad campaigns, UGC production, design, and more. You should have a keen eye for A-players, an instinct for strong creative potential, and the communication skills to build long-lasting relationships with top-tier talent.
About us:
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
Responsibilities:
Proactively source and shortlist A-level creative talent (editors, designers, strategists, UGC creators, etc.)
Conduct screening calls to assess skill set, cultural fit, and communication capabilities
Build and maintain a strong talent pipeline for ongoing and future project needs
Partner closely with Creative Leadership to identify talent gaps and hiring priorities
Have briefing calls with potential talent to clearly explain project deliverables, set expectations, and align on creative goals to ensure high-quality, on-brand output that drives performance
Manage and optimize the full talent acquisition process, from outreach to onboarding
Use spreadsheets to organize and track talent pools
QC and QA of submitted content to ensure it meets brand guidelines, creative standards, and campaign objectives before final delivery
Stay updated on creative industry trends and talent standards
Ensure a seamless and professional experience for all potential candidates
Using platforms like Casting Networks, Billo, Fiverr, Upwork, and other sourcing tools to find high-quality talent.
Requirements
2+ years of experience in a Talent Manager, Creative Recruiter, or similar role
Proven success in identifying and hiring top creative talent
Comfortable and confident on calls with candidates
Excellent written and verbal communication skills
Strong organizational and time-management skills
Experience working with creative teams
Ability to assess soft skills, cultural fit, and creative potential
Familiarity with creative portfolios, reels, and case studies
Knowledge of sourcing platforms like Casting Networks, Billo, Fiverr, Upwork, etc.
Nice to have
Experience in UGC or DTC brands
Familiarity with freelance and project-based creative hiring
Connections in the creative / advertising / content creation space
Compensation:
The compensation range is $1,200-$1,800 USD a month based on the experience.
This role is a contracted role, candidates should be prepared to operate as self-employed contractors.
Additional details:
100% Remote
Work in EST business hours (Mon-Fri)
20 paid vacation days annually
Paid bank holidays
Emergency sick leave allowance
Location: Canada, Mississauga, ON
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Influencer and Content Creator Strategist (Contract)
Toronto, Canada, hybrid (preferred)
*Please note, this is a temporary position, expected to last 12 months. This role has a hybrid
schedule, with a minimum of one day per week on-site and additional in-office days as needed, needing the candidate to be within driving distance of the SIE office in Toronto. Will consider East Coast based remote candidates. We aim to provide flexibility while ensuring the support and collaboration essential to our team’s success. Applications from fully remote candidates will still be considered.
The Influencer and Content Creator Strategist will lead influencer initiatives in Canada—owning both high-impact paid creator partnerships and the ongoing PlayStation creator/talent partnership program. As a key member of the Global Communications and Canadian Marketing team, this role is responsible for developing and executing influencer strategies that support brand and campaign objectives. Your mission is to create cultural impact and measurable excitement around game and product launches by partnering with creators who authentically move the gaming community—then turning those partnerships into best-in-class content moments across platforms like YouTube, TikTok, Twitch, Instagram, Facebook, and X (Twitter). The individual will oversee strategic planning, day-to-day program management, global content alignment, local content development, and performance reporting and analysis.
The ideal candidate brings strong experience in influencer marketing and relationship management across both paid and earned programs. They possess excellent organizational and communication skills, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, collaborative environment. This person should also be comfortable stepping into an established program and ensuring continuity, operational efficiency, and sustained momentum throughout the duration of the contract.
The successful candidate will be a natural relationship builder with a proven track record of managing influencer and player relationships while supporting integrated marketing campaigns.
Responsibilities include:
I
nfluencers and Content Creation management
● Own the Canada creator/influencer strategy across the launch calendar, ensuring creator activity ladders to clear campaign objectives (awareness, excitement, cultural conversation, community engagement) and fits the realities of gaming communities
● Lead paid influencer partnerships end-to-end with agency support: creator sourcing and evaluation, outreach, negotiation, contracting, briefing, deliverable management, approvals, and post-campaign reporting.
● Develop creator campaign briefs that translate campaign strategy into creator-native storytelling (what to say, what to show, what to avoid), and ensure creators clearly understand product positioning and key beats.
● Partner with Social, PR/Comms, Local Campaign Managers and Global PlayStation teams to integrate creators into broader campaigns and community moments.
● Coordinate creator “capture plans” and access moments (e.g., content days, livestream plans, behind-the-scenes access, event activations) and provide on-site/on-set support when required to ensure optimal content capture and creator experience.
● Stay ahead of creator platform trends, emerging voices, and cultural moments in Canada, proactively identifying opportunities where PlayStation can show up with relevance.
● Run and grow the PlayStation creator and talent partnership program in Canada: recruiting and onboarding creators, tiering/relationship management, ongoing communications, community touchpoints, and program operating rhythms
● Identify, build, and maintain relationships with key influencers, content creators, and power users, evaluating the impact of these partnerships on an on-going basis.
● Develop and implement content creator tactics for key software and brand campaigns, collaborating closely with the Global Marketing Talent Partnerships team.
● Create and define an always-on engagement strategy.
● Ensure top-tier influencers are informed about upcoming feature and product launches, major content updates, and key announcements.
● Define and report performance measurement for creator work (reach, views/watch time, engagement quality, sentiment, share of conversation, community growth signals), and translate results into actionable recommendations for future launches.
● Establish metrics to grow and engage the content creator community; regularly analyze sentiment and performance data and adjust strategies accordingly.
● Own creator/influencer governance and operational hygiene: creator database management, documentation of learnings, and consistent sharing of best practices across teams.
● Manage budgets for creator partnership fees, in-kinds exchanges and productions in Canada, including forecasting, tracking, and post-mortems that connect spend to outcomes.
● Foster positive and supportive conversations with content creators around content opportunities, contests, and initiatives relevant to the player community.
● Distribute player surveys and collect feedback from core players on a regular basis.
● Build and maintain strong relationships with key community leaders to better understand community needs and insights.
● Protect PlayStation brand and community trust by setting clear creator standards: brand safety, inclusion, community conduct expectations, and Local Canadian disclosure compliance.
Administration:
● Manage budgets and timelines for influencer and content creator initiatives, working with agencies to identify and vet the right influencers and ensure content is delivered on schedule for local and global review as needed.
● Define and manage campaign budgets, thoroughly reviewing proposed spend prior to approval and ensuring all activities remain within agreed financial parameters.
● Oversee monthly budget forecasting and financial administration related to influencer and content creation programs.
● Monitor social sentiment and consumer reactions to announcements, capturing key insights, and sharing findings with partners across SIE territories and global teams.
● Deliver comprehensive post-launch evaluations summarizing performance, insights, results against key metrics, and actionable learnings.
Qualifications:
● Bachelor’s degree or equivalent
● 5+ years of experience in influencer marketing, partnerships, or creator programs, ideally working with consumer-facing brands or products.
● Proven creator/influencer experience with end-to-end ownership of paid partnerships (strategy → talent selection → negotiation/contracts → execution → reporting)
● Demonstrated ability to lead agency partners and talent-driven content productions (creative development, production planning, approvals, timelines, budgets)
● Exceptional briefing and storytelling ability: can translate a launch strategy into authentic creator-native content moments.
● Deep fluency in gaming culture and creator ecosystems, including how gamers discover, discuss, and adopt new games/products across social platforms.
● Strong creator judgment: ability to spot culturally relevant talent early, assess authenticity/fit, and anticipate community reaction
● Strong communication skills, including written, verbal, and interpersonal communication.
● Passion for gaming and community building.
● Deep understanding of the digital, social, and media landscape, with the ability to identify and interpret emerging digital trends.
● Proven ability to work independently, demonstrate creativity, strong attention to detail, and the ability to manage multiple projects simultaneously.
● Familiarity with major content creator platforms, including YouTube, Facebook, TikTok, Instagram, and Twitch.
● Experience developing and managing creator-led initiatives such as giveaways, contests, and community engagement programs.
● Understanding of mobile gaming, free-to-play models, or live-service operations is a strong plus.
● Strong project management skills with the ability to prioritize tasks and manage multiple initiatives effectively.
● Data-literate: comfortable defining success metrics, reading creator performance signals, and using insights to optimize strategy
● High integrity and compliance mindset, including understanding of disclosure requirements and brand safety expectations in Canada and globally
● English required; French Canadian language proficiency is a plus.
● Proficiency with collaboration and productivity tools such as Microsoft Office Suite, Google Workspace, Slack, and AI tools (e.g., ChatGPT, Copilot).
This posting reflects an active, existing opportunity at Sony Interactive Entertainment, and we’re excited to connect with candidates interested in joining our team. This is a contract position expected to last 12 months.
As part of our recruitment process, we may use technology, including artificial intelligence, to support the review of applications and identify candidates whose experience aligns with the requirements of the role. All decisions are made by our hiring team, and these tools are used to support, not replace,
human judgment.
We value diverse experiences and do not require prior Canadian work experience for this role.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
The estimated Ontario base pay range for this role is listed below.
$83,000
—
$124,600 CAD
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice (where applicable) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
— искать и привлекать инфлюенсеров на Tier-1 рынках; — вести переговоры и согласовывать коммерческие условия;
УдалённоФормат: удаленно (ваша локация вне РФ и Украины, в пределах часового пояса от GMT 0 до GMT +7); работа по часовому поясу Кипра, график 5/2, 8 часов в день, с гибким началом
Location: Worldwide
Workplace: remote
Requirements— 2+ years of experience in Influence Marketing: practical experience independently searching for, attracting, and managing partners;— iGaming experience is mandatory: good understanding of the product, market specifics, partnership models, and traffic;— Experience with Tier-1 GEOs: the US is the main priority; experience with Canada, Australia, the UK, and other Tier-1 markets will be an advantage;— Experience working with streamers: good understanding of Twitch, Kick, YouTube, and other streaming platforms, integration formats, and principles of audience assessment;— English B2 or higher: strong spoken and written English for independent negotiations with English-speaking streamers, agencies, and partners;— Analytical skills: ability to assess audiences, traffic sources, and placement results, as well as work with analytical tools, spreadsheets, and reporting;— AI tools: experience using AI for creator search and initial assessment, preparing communication, market research, and automation of routine processes.Responsibilities— Search for and attract streamers across Tier-1 markets, primarily the US, building a new network of partners almost from scratch;— Negotiate and establish partnerships: discuss commercial terms, integration formats, budgets, and opportunities for long-term cooperation;— Launch and manage integrations with streamers across Twitch, Kick, YouTube, and other relevant platforms;— Develop additional channels for partner acquisition and presence, including Discord, Reddit, Snapchat, and other relevant communities and platforms;— Analyse potential partners and campaign results, assessing audience quality, traffic, and overall partnership effectiveness;— Maintain reporting and the partner database, keeping commercial terms, campaign results, and key performance indicators up to date for further optimisation.What we offer— High salary (plus performance bonuses and salary revision);— Remote work;— Work schedule: Mon-Fri (9h with 1h lunch break), flexible start 8:00-10:00;— 24-days holiday leave;— Corporate English lessons;— Exciting work challenges that allow you to grow to your full potential;— Strong team of like minded professionals who will be by your side to accomplish ambitious projects, and to stimulate your professional development and bring experience.
Attract and onboard new partners, influencers and media owners; Launch and optimise brand awareness placements, coordinating formats such as pre-rolls, banners, branding stickers and stream overlays with creators and media channels;
Location: Worldwide
Workplace: remote
We are looking for an Influencer Manager to join our team remotely. The role involves developing our partner network, working with influencers and media owners, launching brand awareness campaigns, and analysing traffic performance.RequirementsGEO expertise: Hands-on experience working with Tier-1 markets and CEE regions;Niche expertise: Proven track record in promoting crypto, Web3, or hybrid (crypto + fiat) platforms;Brand awareness & media formats: Proven track record in brand awareness and user acquisition campaigns across YouTube, Twitch, Kick, and podcasts (prerolls, stream overlays, native integrations, branded segments);Channels & communities: Hands-on experience acquiring traffic via X, Discord, Reddit, YouTube, and Telegram across both mainstream gaming/tech and crypto-native communities;Analytics & Tracking Platforms: Proficiency in influencer and streaming analytics tools (Streams Charts, TwitchTracker, etc.), as well as affiliate trackers, CRM systems, spreadsheets, and messengers for end-to-end performance tracking;Languages: Strong english level (B2+/C1/Fluent) - mandatory for direct negotiations with international creators andagencies;AI Tools: Experience using AI tools for research, creator scouting, data analysis, and workflow automation is an advantage.ResponsibilitiesSource, negotiate, and onboard influencers, streamers, media outlets, and community leads across Tier-1 and CEE markets for crypto and hybrid projects;Launch and oversee creator integrations (sponsored streams, dedicated reviews, stream overlays, banners) tailored to both crypto-savvy and mainstream/fiat audiences;Drive organic and sponsored presence across X, Discord, Reddit, Telegram, and niche media via direct sponsorships and strategic partnerships;Monitor and evaluate influencer and channel performance using Streams Charts, TwitchTracker and other analytics tools to assess audience quality and placement effectiveness;Analyse traffic and campaign performance to identify growth opportunities and improve ROI;Maintain accurate reporting and partner records, keeping key metrics, campaign results and commercial agreements up to date.We OfferCompetitive salary, performance bonuses and regular salary reviews;Fully remote work;Monday to Friday, 8 hours per day, with flexible starting hours;24 days of paid annual leave;Corporate English lessons;Challenging projects with opportunities for professional growth;A strong team of like-minded professionals working together on ambitious projects.
— разработка и реализация стратегии инфлюенс-маркетинга для продвижения бренда. — поиск блогеров, лидеров мнений для реализации задач относительно стратегии.
Granola is looking for an affiliate and influencer marketer to manage creator partnerships, newsletter sponsorships, and YouTube collaborations that grow user acquisition.
ОфисLondon
УдалённоleadГеография найма не уточнена
seniorPhilippines
Mexico
Philippines
Argentina
Colombia
Canada, Mississauga, ON; This posting reflects an active, existing opportunity at Sony Interactive Entertainment, and we’re excited to connect with candidates interested in joining our team