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Location: Nicaragua The Role You'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it. This is a hands-on seat, not an oversight one. You run the accounts yourself. What You Own Onboarding a new client Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence Audit existing ad accounts, tracking setup, and creative libraries before anything goes live Agree what good looks like in month one, three, and six Setting up Configure ad accounts, pixels, CAPI, and conversion tracking Build the account structure: campaigns, ad sets, audiences, budget splits Brief creative and feed requirements to the studio team Running the account Launch, monitor, and optimise daily against KPIs Manage budget pacing and move spend where it performs Run creative, audience, and bidding tests, then scale what works Own the weekly and monthly client reporting and walk clients through it Flag risks early. If a target is slipping, the client hears it from you first, with a plan What You Need 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus) A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts Comfortable running client calls solo, including the difficult ones about performance Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result Able to run several accounts at once, start to finish, and keep each one on plan Nice to Have Agency background running multiple clients Feed management and Google Shopping experience A creative testing framework you've actually used

Location: Colombia The Role You'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it. This is a hands-on seat, not an oversight one. You run the accounts yourself. What You Own Onboarding a new client Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence Audit existing ad accounts, tracking setup, and creative libraries before anything goes live Agree what good looks like in month one, three, and six Setting up Configure ad accounts, pixels, CAPI, and conversion tracking Build the account structure: campaigns, ad sets, audiences, budget splits Brief creative and feed requirements to the studio team Running the account Launch, monitor, and optimise daily against KPIs Manage budget pacing and move spend where it performs Run creative, audience, and bidding tests, then scale what works Own the weekly and monthly client reporting and walk clients through it Flag risks early. If a target is slipping, the client hears it from you first, with a plan What You Need 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus) A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts Comfortable running client calls solo, including the difficult ones about performance Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result Able to run several accounts at once, start to finish, and keep each one on plan Nice to Have Agency background running multiple clients Feed management and Google Shopping experience A creative testing framework you've actually used

Location: Mexico The Role You'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it. This is a hands-on seat, not an oversight one. You run the accounts yourself. What You Own Onboarding a new client Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence Audit existing ad accounts, tracking setup, and creative libraries before anything goes live Agree what good looks like in month one, three, and six Setting up Configure ad accounts, pixels, CAPI, and conversion tracking Build the account structure: campaigns, ad sets, audiences, budget splits Brief creative and feed requirements to the studio team Running the account Launch, monitor, and optimise daily against KPIs Manage budget pacing and move spend where it performs Run creative, audience, and bidding tests, then scale what works Own the weekly and monthly client reporting and walk clients through it Flag risks early. If a target is slipping, the client hears it from you first, with a plan What You Need 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus) A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts Comfortable running client calls solo, including the difficult ones about performance Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result Able to run several accounts at once, start to finish, and keep each one on plan Nice to Have Agency background running multiple clients Feed management and Google Shopping experience A creative testing framework you've actually used Pay Rate: $3,000-3,500 USD

Location: Peru The Role You'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it. This is a hands-on seat, not an oversight one. You run the accounts yourself. What You Own Onboarding a new client Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence Audit existing ad accounts, tracking setup, and creative libraries before anything goes live Agree what good looks like in month one, three, and six Setting up Configure ad accounts, pixels, CAPI, and conversion tracking Build the account structure: campaigns, ad sets, audiences, budget splits Brief creative and feed requirements to the studio team Running the account Launch, monitor, and optimise daily against KPIs Manage budget pacing and move spend where it performs Run creative, audience, and bidding tests, then scale what works Own the weekly and monthly client reporting and walk clients through it Flag risks early. If a target is slipping, the client hears it from you first, with a plan What You Need 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus) A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts Comfortable running client calls solo, including the difficult ones about performance Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result Able to run several accounts at once, start to finish, and keep each one on plan Nice to Have Agency background running multiple clients Feed management and Google Shopping experience A creative testing framework you've actually used

Location: Toronto, ON, Canada Who We Are Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including: • A creator marketplace managing over 80,000 influencer partnerships monthly • An AI-powered platform to streamline discovery, outreach, and whitelisting • Proven playbooks in influencer marketing, paid media, performance creative, and CRO We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners. The Role We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale. You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time. What You Will Own The creative standard. Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first. The team. A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste. The production process. Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it. Creator and talent alignment. You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction. New client launches. The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time. The senior creative voice. When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team. What We Are Looking For You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them. You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen. You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run. You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct. You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it. Compensation & Location $200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best

Location: Philippines About the role: The Influencer Marketing Specialist will focus on sourcing and managing gifting-based influencer collaborations to boost brand visibility and engagement. This role includes identifying suitable influencers, building relationships, and coordinating the gifting process to ensure seamless execution of campaigns. The specialist will track campaign performance and gather content for brand use, aligning efforts with business objectives. A strong understanding of social media trends, influencer dynamics, and organizational skills is essential. Excellent communication and relationship-building skills are key to fostering positive and impactful partnerships with influencers. About us: Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including: • A creator marketplace managing over 80,000 influencer partnerships monthly • An AI-powered platform to streamline discovery, outreach, and whitelisting • Proven playbooks in influencer marketing, paid media, performance creative, and CRO We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners. Key Responsibilities Influencer Sourcing : Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals. Relationship Management : Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand. Gifting Coordination : Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers. Campaign Oversight : Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines. Content Collection : Gather and organize influencer-generated content for use across brand marketing channels. Performance Tracking : Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies. Trend Awareness : Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant. Internal Reporting : Provide regular updates on gifting campaign performance and insights to the broader team. Requirements Experience: 1-2 years of experience in influencer marketing, social media, or related roles, preferably with a focus on gifting campaigns. Knowledge: Strong understanding of social media platforms, influencer trends, and content creation best practices. Skills: Excellent communication and relationship-building skills to effectively engage with influencers and internal teams. Organization: Exceptional organizational skills to manage multiple influencer relationships, gifting processes, and campaign tracking simultaneously. Creativity: Ability to identify creative opportunities for influencer partnerships that align with brand goals. Data Proficiency: Familiarity with tracking and analyzing campaign performance metrics to inform strategy. Passion: Genuine interest in social media, influencer culture, and brand marketing. Adaptability: Comfortable working in a fast-paced environment and responding to changing priorities. Additional details: This is a full-time, remote position The compensation range is $850 - $1,000 USD monthly depending on experience.

Location: Lithuania About the role: We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at Advantage HQ. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads. Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing. About us: Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including: • A creator marketplace managing over 80,000 influencer partnerships monthly • An AI-powered platform to streamline discovery, outreach, and whitelisting • Proven playbooks in influencer marketing, paid media, performance creative, and CRO We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners. Responsibilities: You will create performance ads that convert to client revenue growth by: Utilizing data, research, and creative insights to formulate effective creative strategy Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager Performing consumer, product, and competitor research using basic tools/resources Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos Writing scripts and copy for video, static image ads, email campaigns. Ensuring visuals match creative strategy outlined for the ad Giving feedback that aligns to the creative strategy of the ad Executing on feedback given by your Creative Strategy Lead Analyzing the results of creative tests and utilizing this analysis to iterate With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning Identifying top-performing concepts within accounts using data and creative analysis Identifying effective concepts/trends in the social media ecosystem Required Skills And Qualifications: 5+ years of relevant experience Paid social or Direct Response experience (work/writing samples are a big plus) Able to learn from training/examples and quickly execute new skills Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook) Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides) Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices Additional details: This is a full-time, remote position The annual compensation range is $75K-$190K USD which includes base, performance bonus and equity.

Location: Manila, Philippines About Advantage HQ Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands. We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system. Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth. We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle. The Opportunity Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients. This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results. You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics. You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask. What You'll Own Own the paid media strategy You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels. You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth. You will balance short-term performance with the longer-term goal of building a scalable acquisition engine. Drive account performance You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth. You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened. You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself. Think beyond the media account You will analyze the broader customer journey and identify opportunities across the funnel. This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior. You will work with cross-functional teams to turn these insights into practical recommendations for clients. Lead testing and experimentation You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers. You will evaluate test results based on business impact and use those learnings to inform future strategy. You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance. Partner with Creative You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights. You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy. Own client relationships You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results. You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy. You will be comfortable challenging a client's assumptions when the data supports a different direction. Identify growth opportunities You will continuously look for opportunities to increase client growth and account value. This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy. You are expected to bring ideas to the table rather than waiting for direction. Who You Are You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth. You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next. You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary. You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives. You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity. You use data, technology, and AI to improve the speed and quality of your decision-making. Experience We Value 6+ years of experience in paid media, performance marketing, growth marketing, or a related field Significant experience managing e-commerce clients is required Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable Experience managing significant advertising budgets Demonstrated ability to develop and execute paid media strategies that drive measurable business growth Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics Experience with creative testing, offer testing, and landing page or funnel optimization Experience working closely with Creative, Analytics, Growth, or other cross-functional teams Strong client-facing and presentation skills Experience creating and presenting strategic recommendations to senior stakeholders Strong analytical, problem-solving, and communication skills Why Join Advantage HQ You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role. You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI. You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system. For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities. Location Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best. We are open to candidates globally. We care far more about ownership, judgment, and execution than geography. If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.

Location: Rio de Janeiro, Brazil About Advantage HQ Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands. We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system. Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth. We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle. The Opportunity Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients. This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results. You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics. You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask. What You'll Own Own the paid media strategy You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels. You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth. You will balance short-term performance with the longer-term goal of building a scalable acquisition engine. Drive account performance You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth. You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened. You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself. Think beyond the media account You will analyze the broader customer journey and identify opportunities across the funnel. This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior. You will work with cross-functional teams to turn these insights into practical recommendations for clients. Lead testing and experimentation You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers. You will evaluate test results based on business impact and use those learnings to inform future strategy. You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance. Partner with Creative You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights. You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy. Own client relationships You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results. You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy. You will be comfortable challenging a client's assumptions when the data supports a different direction. Identify growth opportunities You will continuously look for opportunities to increase client growth and account value. This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy. You are expected to bring ideas to the table rather than waiting for direction. Who You Are You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth. You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next. You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary. You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives. You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity. You use data, technology, and AI to improve the speed and quality of your decision-making. Experience We Value 6+ years of experience in paid media, performance marketing, growth marketing, or a related field Significant experience managing e-commerce clients is required Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable Experience managing significant advertising budgets Demonstrated ability to develop and execute paid media strategies that drive measurable business growth Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics Experience with creative testing, offer testing, and landing page or funnel optimization Experience working closely with Creative, Analytics, Growth, or other cross-functional teams Strong client-facing and presentation skills Experience creating and presenting strategic recommendations to senior stakeholders Strong analytical, problem-solving, and communication skills Why Join Advantage HQ You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role. You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI. You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system. For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities. Compensation & Location $30,000 - $70,000 USD total annual compensation, including base salary, performance bonus, and equity. Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best. We are open to candidates globally. We care far more about ownership, judgment, and execution than geography. If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.

Location: São Paulo, Brazil About Advantage HQ Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands. We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system. Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth. We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle. The Opportunity Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients. This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results. You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics. You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask. What You'll Own Own the paid media strategy You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels. You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth. You will balance short-term performance with the longer-term goal of building a scalable acquisition engine. Drive account performance You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth. You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened. You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself. Think beyond the media account You will analyze the broader customer journey and identify opportunities across the funnel. This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior. You will work with cross-functional teams to turn these insights into practical recommendations for clients. Lead testing and experimentation You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers. You will evaluate test results based on business impact and use those learnings to inform future strategy. You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance. Partner with Creative You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights. You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy. Own client relationships You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results. You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy. You will be comfortable challenging a client's assumptions when the data supports a different direction. Identify growth opportunities You will continuously look for opportunities to increase client growth and account value. This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy. You are expected to bring ideas to the table rather than waiting for direction. Who You Are You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth. You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next. You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary. You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives. You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity. You use data, technology, and AI to improve the speed and quality of your decision-making. Experience We Value 6+ years of experience in paid media, performance marketing, growth marketing, or a related field Significant experience managing e-commerce clients is required Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable Experience managing significant advertising budgets Demonstrated ability to develop and execute paid media strategies that drive measurable business growth Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics Experience with creative testing, offer testing, and landing page or funnel optimization Experience working closely with Creative, Analytics, Growth, or other cross-functional teams Strong client-facing and presentation skills Experience creating and presenting strategic recommendations to senior stakeholders Strong analytical, problem-solving, and communication skills Why Join Advantage HQ You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role. You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI. You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system. For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities. Location Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best. We are open to candidates globally. We care far more about ownership, judgment, and execution than geography. If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.

Location: Rio de Janeiro, Brazil About Advantage HQ Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands. We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system. Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth. We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle. The Opportunity Advantage HQ is looking for a Senior Media Buyer who can take ownership of growth across a portfolio of e-commerce clients. This is a strategic, client-facing role. You will be responsible for understanding each client's business, developing the paid media strategy, identifying growth opportunities, and working with Media Analysts, Creative Strategists, and other internal teams to turn that strategy into measurable results. You will be expected to think beyond campaign metrics. The strongest Senior Media Buyers understand how media connects to the broader customer journey, creative, offers, funnel performance, and business economics. You will have significant ownership over your clients and will be expected to bring recommendations, challenge assumptions, and identify opportunities before the client has to ask. What You'll Own Own the paid media strategy You will develop and lead paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels. You will determine where to allocate budget, how to structure campaigns, which audiences and creative angles to prioritize, and where additional investment can create profitable growth. You will balance short-term performance with the longer-term goal of building a scalable acquisition engine. Drive account performance You will work closely with Media Analysts to monitor performance, identify trends, diagnose problems, and make decisions that improve efficiency and growth. You will be accountable for understanding the reasons behind performance changes, not simply reporting what happened. You will know when to scale, when to test, when to pull back, and when the problem sits outside the media account itself. Think beyond the media account You will analyze the broader customer journey and identify opportunities across the funnel. This may include landing pages, conversion rates, offers, pricing, checkout experience, creative, customer retention, and post-purchase behavior. You will work with cross-functional teams to turn these insights into practical recommendations for clients. Lead testing and experimentation You will develop a structured testing roadmap across audiences, creative, offers, messaging, campaign structures, and other growth levers. You will evaluate test results based on business impact and use those learnings to inform future strategy. You will avoid testing for the sake of activity and focus on experiments that can meaningfully improve performance. Partner with Creative You will work closely with Creative Strategists to identify creative opportunities based on media performance, customer behavior, and market insights. You will help translate performance data into clear creative briefs and recommendations and use creative performance to inform future media strategy. Own client relationships You will serve as a strategic partner to your clients, building relationships based on trust, expertise, and results. You will lead strategic conversations, present performance insights, explain recommendations clearly, and help clients understand the decisions behind the strategy. You will be comfortable challenging a client's assumptions when the data supports a different direction. Identify growth opportunities You will continuously look for opportunities to increase client growth and account value. This could include new channels, new audiences, new offers, creative opportunities, funnel improvements, or changes to the broader acquisition strategy. You are expected to bring ideas to the table rather than waiting for direction. Who You Are You are an experienced performance marketer who understands e-commerce from the perspective of both media and business growth. You can look at an account and understand not only what the numbers are saying, but what they mean and what should happen next. You are strategic enough to lead client conversations but hands-on enough to understand campaign mechanics and challenge the details when necessary. You are commercially minded. You understand that a strong media account is not defined by a good CTR or low CPA alone. You care about profitable growth, customer economics, conversion, retention, and the client's broader business objectives. You are comfortable working with ambiguity and taking ownership of your accounts. You do not wait for someone else to identify the next opportunity. You use data, technology, and AI to improve the speed and quality of your decision-making. Experience We Value 6+ years of experience in paid media, performance marketing, growth marketing, or a related field Significant experience managing e-commerce clients is required Strong hands-on experience with Meta, Google, and TikTok, with additional platform experience such as Snapchat or X being valuable Experience managing significant advertising budgets Demonstrated ability to develop and execute paid media strategies that drive measurable business growth Strong understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics Experience with creative testing, offer testing, and landing page or funnel optimization Experience working closely with Creative, Analytics, Growth, or other cross-functional teams Strong client-facing and presentation skills Experience creating and presenting strategic recommendations to senior stakeholders Strong analytical, problem-solving, and communication skills Why Join Advantage HQ You will work with ambitious consumer brands and have the opportunity to influence growth beyond the boundaries of a traditional media buying role. You will have access to experienced media, creative, growth, and technology teams, as well as proprietary data and tools such as Meteoric AI. You will have meaningful ownership over your clients and the opportunity to test new ideas, identify growth opportunities, and develop strategies across the broader customer acquisition system. For the right person, this role can also provide a path into media leadership, strategy, or broader growth responsibilities. Location Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best. We are open to candidates globally. We care far more about ownership, judgment, and execution than geography. If you're excited by owning e-commerce growth, developing high-impact media strategies, solving complex performance challenges, and becoming a strategic partner to ambitious consumer brands, we'd love to hear from you.

Location: Columbia, MD, United States Job Title Communications Specialist Why IDS? IDS believes in resolving conflict and building innovative approaches to do so. Combining operational expertise with an intimate understanding of today’s greatest challenges, we bring our customers the solutions required for success in a complex and multidimensional world. IDS tailors solutions for a diverse range of government, military, nonprofit, and public-sector clients. Locations Columbia, MD Shifts Available This is a full-time, on-site position. Candidates must be flexible and available to support occasional evening, weekend, or holiday requirements based on customer and project needs. Job Description IDS is seeking an experienced Communications Specialist for ADG Creative, an IDS subsidiary, to support strategic communications and marketing initiatives for federal and commercial clients. The ideal candidate will develop and execute communications strategies, create compelling content for a variety of audiences, collaborate with stakeholders, and support outreach and engagement efforts. This position requires exceptional writing, editing, and presentation skills, along with the ability to manage multiple priorities in a fast-paced environment. Key Duties • Support corporate communications and marketing efforts, including communications strategy development, content creation, and presentations. • Plan and develop the creation and execution of strategic communications and multimedia deliverables. • Research, write, and edit tailored messaging for internal stakeholders, external partners, leadership, and current and future workforce audiences. • Collaborate with internal and external subject matter experts and stakeholders to develop briefings, white papers, talking points, articles, reports, marketing content, outreach materials, and other communications products. • Develop innovative communications approaches to support change management, outreach, workforce development, and corporate initiatives. • Coordinate and facilitate discovery sessions, workshops, and information-sharing activities. • Advise clients, provide recommendations, and support the development of strategic marketing and communications solutions. • Assist in managing project schedules, budgets, customer engagement activities, and service delivery requirements. • Ensure all communications products are aligned with brand standards and consistent in style, quality, and messaging. • Adhere to established standards, best practices, and processes for content creation, quality control, delivery, and content repurposing. • Present communications concepts and ideas effectively to clients and stakeholders. Requirements • Bachelor’s degree in communications, Marketing, Public Relations, Journalism, English, or a related field. • Minimum of 5 years of relevant communications, marketing, public affairs, or related experience preferred. • Active TS/SCI Clearance with Full Scope Polygraph required. • Excellent written, verbal, and presentation skills. • Ability to build strong relationships with clients, leadership, and team members. • Ability to manage multiple concurrent initiatives and competing priorities. • Self-starter with the ability to operate with limited direction. • Excellent organizational and time management skills. • Proficiency with Microsoft Office Suite. • Ability to work nights, weekends, and holidays as required. • Writing samples required. Compensation • $70,000 - $90,000 annually • Benefits

Location: Columbia, MD, United States Job Title Senior Communications Specialist Why IDS? IDS believes in resolving conflict and building innovative approaches to do so. Combining operational expertise with an intimate understanding of today’s greatest challenges, we bring our customers the solutions required for success in a complex and multidimensional world. IDS tailors solutions for a diverse range of government, military, nonprofit, and public-sector clients. Locations Columbia, MD Shifts Available This is a full-time, on-site position. Candidates must be flexible and available to support occasional evening, weekend, or holiday requirements based on customer and project needs. Job Description IDS is seeking an experienced Senior Communications Specialist for ADG Creative, an IDS subsidiary, to lead strategic communications and marketing initiatives for federal and commercial clients. The ideal candidate will serve as a trusted communications advisor, developing communication strategies, executive-level content, stakeholder engagement initiatives, and outreach efforts that support organizational and client objectives. This position requires exceptional communication skills, strong client-facing experience, and the ability to manage complex communications initiatives from planning through execution. Key Duties • Lead the development and execution of strategic communications and marketing initiatives supporting client and organizational objectives. • Develop communication strategies, messaging frameworks, and engagement plans for diverse audiences. • Research, write, and edit executive-level communications products, including presentations, briefings, white papers, talking points, articles, reports, marketing content, and outreach materials. • Serve as a strategic communications advisor to clients, stakeholders, and leadership teams. • Collaborate with subject matter experts and stakeholders to develop high-quality communications products and deliverables. • Lead communications efforts supporting change management, outreach, workforce development, and organizational initiatives. • Facilitate discovery sessions, workshops, meetings, and stakeholder engagement activities. • Provide strategic guidance and recommendations to support communications and marketing objectives. • Assist in managing project schedules, budgets, customer relationships, and service delivery requirements. • Ensure all communications products align with brand standards and maintain consistency in style, quality, and messaging. • Adhere to established standards, best practices, and processes for content creation, quality control, delivery, and content repurposing. • Present communications strategies, concepts, and recommendations effectively to clients and senior leadership. Requirements • Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, English, or a related field. • Minimum of 8 years of relevant communications, marketing, public affairs, strategic communications, or related experience preferred. • Active TS/SCI Clearance with Full Scope Polygraph required. • Demonstrated experience developing and executing strategic communications initiatives. • Excellent written, verbal, and presentation skills. • Ability to build and maintain strong relationships with clients, stakeholders, and leadership. • Strong organizational, project management, and client engagement skills. • Ability to manage multiple high-priority initiatives simultaneously. • Self-starter with the ability to operate independently and provide strategic leadership. • Proficiency with Microsoft Office Suite. • Ability to work nights, weekends, and holidays as required. • Writing samples required. Compensation • $90,000 - $110,000 annually • Benefits

Location: Columbia, MD, United States Job Title Communications Specialist – Journeyman Why IDS? IDS believes in resolving conflict, building innovative approaches to do so. Combining operational expertise with an intimate understanding of today’s greatest challenges, we bring our customers the solutions required for success in a complex and multidimensional world. IDS tailors solutions for a diverse range of government, military, nonprofit, and public-sector clients. Locations Columbia, MD Shifts Available Please note, candidates must be flexible. Shift times are general hours; some projects may require earlier or later reporting based on customer requirements. Job Description IDS is seeking an experienced Communications Specialist – Journeyman, for ADG Creative, an IDS subsidiary, to support corporate communications, marketing initiatives, and content development efforts. This role involves developing and delivering strategic communications, creating written and multimedia products, and supporting client-facing communication efforts across a variety of audiences. Key Duties • Support corporate communications and marketing to include communications/marketing strategy development, content development, and presentations • Plan and develop the creation and execution of strategic communications and multi-media deliverables • Research, write, and edit tailored messaging for internal stakeholders, external partners, leadership, and workforce audiences • Collaborate with subject matter experts and stakeholders to develop briefings, white papers, talking points, articles, reports, marketing content, and outreach materials • Develop innovative ideas to communicate corporate initiatives such as change management, outreach, and workforce development • Coordinate and help facilitate discovery sessions and information sharing activities • Advise clients and provide recommendations to support marketing and communications solutions • Assist in managing budgets, schedules, service delivery, and customer engagement • Ensure all content is on-brand and consistent in style, quality, and voice • Adhere to standards and best practices for content creation, quality control, delivery, and repurposing • Present concepts and ideas effectively to clients Requirements • Bachelor’s degree in a related field • OR Associate’s degree or High School Diploma with 7 years of experience • Minimum 3 years of experience (aligned to the education substitution structure above) • Active TS/SCI clearance with CI Poly required • Writing samples required Compensation $90,000k - $110,000k Benefits

Location: Columbia, MD, United States Job Title Senior Communications Specialist Why IDS? IDS believes in resolving conflict, building innovative approaches to do so. Combining operational expertise with an intimate understanding of today’s greatest challenges, we bring our customers the solutions required for success in a complex and multidimensional world. IDS tailors solutions for a diverse range of government, military, nonprofit, and public-sector clients. Locations Annapolis Junction, MD Shifts Available Please note, candidates must be flexible. Shift times are general hours; some projects may require earlier or later reporting based on customer requirements. Job Description IDS is seeking an experienced Senior Communications Specialist, for ADG Creative, an IDS subsidiary, to support corporate communications, marketing strategy, and client engagement initiatives. This role is responsible for developing and executing strategic communications, producing high-quality content, and advising leadership and clients on messaging and marketing solutions. Key Duties • Support and oversee corporate communications and marketing to include communications/marketing strategy development, content development, and presentations • Plan, develop, and oversee the creation and execution of various strategic communications and multi-media deliverables • Research, write, and edit tailored messages for internal stakeholders, external partners, leadership, and workforce audiences • Collaborate with subject matter experts and stakeholders to draft and finalize briefings, white papers, talking points, articles, reports, marketing content, outreach, and other materials • Develop innovative ideas to communicate corporate initiatives such as change management, outreach, and workforce development • Coordinate and facilitate team discovery sessions and information sharing activities • Advise clients, make recommendations, and provide strategic guidance to support development of marketing solutions • Mentor communications staff • Help manage budgets, schedules, service delivery, and customer engagement • Provide support to identify, establish, and maintain new and existing accounts through strong client relationships • Ensure all content is on-brand, and consistent in style, quality, and voice • Adhere to standards, best practices, and processes for content creation, quality control, delivery, and content repurposing • Present and sell concepts and ideas effectively to clients • May supervise others Requirements • Master’s degree in a related field • OR Bachelor’s degree with 12 years of experience • OR Associate’s degree or High School Diploma with 16 years of experience • Minimum 10 years of experience aligned to the education substitution structure above • Active TS/SCI clearance with CI Poly required • Writing samples required Compensation $110,000 – $130,000 annual salary Benefits

Location: (Multiple States), United States About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Competitive compensation Medical and dental benefits 401K plan Unlimited PTO Paid holidays Professional development reimbursement

Location: (Multiple States), United States About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving. Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them. You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and make people use it. What you'll own Positioning and messaging. Core positioning, category framing and message hierarchy across ICPs and personas. ICP and persona documentation that is used, not filed. The messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it. Competitive intelligence and win/loss. A structured win/loss interview program with quarterly readouts. Living battlecards. Monitoring competitor positioning, pricing and product moves, and driving our counter-positioning. Sales enablement. The core pitch narrative, demo storyline and objection-handling framework. The messaging components of new-rep onboarding. A standing weekly cadence with Sales leadership — not quarterly check-ins. Direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays. Market and analyst relations. The Improvado narrative for Gartner, Forrester and category influencers, so that a buyer's analyst call becomes an accelerator rather than a blocker. Feeding structured market and buyer insight back into product prioritization. What we're looking for 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product. Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak. B2B SaaS sold to marketing or data buyers. Marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile. Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter. Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking. Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback. Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself. Experience marketing AI capabilities without hype. Analyst-relations experience. Agency-side or enterprise-brand background. Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming. Not a fit if: your product marketing has been mostly launch logistics and content calendars; you need a fully staffed team and a finished brand system to be effective; you are uncomfortable being told in a deal review that your messaging did not work. How we measure success Win rate in competitive deals against our top 3 named competitors, baseline set in month 1. Stage-to-stage conversion on open opportunities, particularly discovery to demo to proposal. Time-to-first-deal for new reps. Field adoption of enablement assets — measured, not assumed. Win/loss program running on cadence, with themes that visibly change product and GTM decisions. Message consistency: a quarterly audit across web, deck, product UI and content. What We Offer Remote-first environment Competitive compensation Medical and dental benefits 401K plan Unlimited PTO Paid holidays Professional development reimbursement

Location: Mexico About Improvado Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance. We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution. About the Role We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do. What You Will Do Technical SEO and GEO Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture. Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines. Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes. Website optimization and conversion Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages). Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline. Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking). Analytics and measurement Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue. Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools. Analyze data to find growth opportunities, and report findings in clear, decision-ready form. Product and messaging input Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy. Work with stakeholders so website content reflects ICP needs and the product’s value propositions. What We Are Looking For Must have 3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion. Strong technical SEO skills and a good understanding of how websites are built, served, and rendered. Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast. Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it. Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data. Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents). Ability to work effectively with developers, designers, and marketers in a distributed team. Nice to have B2B SaaS or marketing technology background. Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript. SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows. Experience with CRO and experimentation platforms. Exposure to product marketing, positioning, or messaging. You are Analytical, curious, and driven by measurable outcomes. Self-directed and comfortable owning a channel without heavy supervision. A clear communicator across time zones. What We Offer Remote-first environment Strong product/market fit: marketing data product for US-based enterprises 20 working days of PTO per year US holidays and additional days off Professional development reimbursement