Location: San Francisco, CA | New York City, NY
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
We’re looking for a Solutions Marketing Manager to bring Claude to market across emerging industries and newer customer segments and personas, where enterprise AI demand is moving fastest. You’ll drive the strategic positioning and go-to-market approach for Claude for organizations ranging from small businesses to ecommerce to retailers, manufacturers, and energy companies, and more. You’ll develop messaging and positioning for nuanced sub-sectors that we have yet to build for and that need their own story, and also develop narratives for the professionals who do the work inside them.
Working at the intersection of sales, product, and marketing, you'll develop segment-specific solutions that showcase Claude's transformative potential for industry-specific applications across our product portfolio. You bring deep customer empathy, technical acumen, and the ability to translate complex AI capabilities into clear, value-driven solutions that resonate with decision-makers across organizations.
This role is built for a versatile product marketer who can go deep and pivot quickly from one industry to the next for a major launch, program, or industry moment. If you’re energized by range, learn new markets fast, and want to shape how entire industries adopt AI, this role is for you.
Key responsibilities
Develop and execute solutions marketing strategy across a number of different priority industries and customer segments
Craft differentiated positioning and messaging for industries and their sub-sectors across solutions pages, campaign materials, and content
Lead go-to-market for industry product and solution launches, including sector-specific product offerings and relevant MCP integrations and skills
Partner with field marketing and sales leaders to build industry points of view, use cases, and programs around major launches and flagship industry events
Build persona-based solutions that speak to specific types of users across industries, such as finance, legal, customer support, and operations teams
Adapt industry and persona narratives for different customer segments, including Enterprise, Commercial, SMB, and Startups
Partner with the alliances team on joint go-to-market with industry partners, including shared positioning, launch coordination, and integrated campaign moments
Work with communications, social, and content teams on executive thought leadership, customer stories, and speaking opportunities relevant to each industry
Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for priority industry accounts
Report on which channels and campaigns are driving results and identify opportunities for iteration
Minimum qualifications
Direct experience marketing software products across multiple industries or customer segments in tandem, and know how to find what’s distinct in each and what can scale across them
Familiar with developing solutions that span both technical and business buyers, working closely with enterprise architecture teams or transformation offices
Track record of building solutions that significantly expand deal sizes and accelerate sales cycles
Quick learner who can absorb context on new industries, buyer dynamics, and regulatory considerations rapidly, and speak credibly with the customers and partners in them
Strategic and tactical operator, comfortable setting an industry strategy with senior leaders and rolling up your sleeves to ship
Strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for technical and business audiences
Thrive in a 0-to-1 environment, can shift priorities quickly, and can build processes where none exist
Excel at cross-functional collaboration and are comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
Passionate about AI’s potential to transform how industries work while maintaining focus on responsible, safe deployment
Preferred qualifications
8+ years of B2B product marketing or solutions marketing experience working inside of software companies
Demonstrated success in creating vertical-specific solutions for operationally intensive or regulated industries
Possess certifications or deep knowledge in cloud platforms, enterprise architecture - experience with usage-based or consumption pricing models strongly preferred
Experience marketing AI/ML products or emerging technology to enterprise buyers
Track record of building marketing programs from scratch at a growth-stage company
Role-specific policy:
For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to apply:
None. Applications will be reviewed on a rolling basis.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$320,000
—
$320,000 USD
Logistics
Minimum education:
Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study:
A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience:
Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy:
Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship:
We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
For roles performing work in California:
We will consider for employment all qualified applicants, including those with arrest or conviction records or criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
We encourage you to apply even if you do not believe you meet every single qualification.
Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us.
To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit
anthropic.com/careers
directly for confirmed position openings.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.
Guidance on Candidates' AI Usage:
Learn about
our policy
for using AI in our application process.
San Francisco, CA | New York City, NY; For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation
Задачи:
— Поддержка и развитие комьюнити
— Привлечение новых игроков
— Проведение внутриигровых ивентов
— Работа с ключевыми игроками и лидерами сообществ
Требования:
— Горящие глаза, инициатива, креативность — сам приносишь идеи
— Понимание игрового комьюнити и поведения игроков
— Знание Minecraft или аналогичных песочниц
— Опыт ивентов или сильные идеи
— VIP-жилка: умеешь выстраивать отношения с топ-игроками
— Осознанная работа с ИИ
— Любопытство до действия
— Английский B2-C1
— Опыт в комьюнити от 1 года или сильная наигранность
Условия:
— Зарплата в валюте или крипте
— График 5/2, 15:00-21:00 (GMT+4)
— Полная удалёнка из любой точки мира
— Возможность реализовать свои идеи и расти
— Шанс для «белого листа» с огнём
УдалённоjuniorЗадачи: — Поддержка и развитие комьюнити — Привлечение новых игроков — Проведение внутриигровых ивентов — Работа с ключевыми игроками и лидерами сообществ Важно: — Горящие глаза, инициатива, креативность — сам приносишь идеи — Понимание игрового комьюнити и поведения игроков — Знание Minecraft или аналогичных песочниц — Опыт ивентов или сильные идеи — VIP-жилка: умеешь выстраивать отношения с топ-игроками — Осознанная работа с ИИ — Любопытство до действия — Английский B2-C1 — Опыт в комьюнити от 1 года или сильная наигранность Предлагаем: — Зарплата в валюте или крипте — График 5/2, 15:00-21:00 (GMT+4) — Полная удалёнка из любой точки мира — Возможность реализовать свои идеи и расти — Шанс для «белого листа» с огнём Горишь играми и хочешь делать вселенную вместе с нами — откликайся в тг https://t.me/verona_hrGD
Location: Bangalore, India; Mumbai, India; Pune, India; Delhi, India
Workplace: remote
We're looking for a conversion-focused
Performance Optimization Manager (Paid Social)
with agency experience to plan, launch, and optimize paid campaigns across the full lifecycle, with Meta as your core platform. You'll turn data into clear decisions that drive measurable results. This is an individual contributor role for someone detail-oriented, analytical, and comfortable working openly with internal teams and clients.
Key Responsibilities
Plan, build, manage and optimize paid campaigns on Meta (Facebook and Instagram) as the primary channel for this role.
Set up and manage product feed and catalogue campaigns on Meta, including Advantage+ catalogue ads, dynamic product ads and retargeting.
Support campaigns on TikTok and LinkedIn as additional channels, using each platform to add incremental value to the media mix.
Drive strong, conversion-focused performance, owning KPIs such as ROAS, CPA, conversion rate and revenue.
Configure, audit and troubleshoot Google Tag Manager (GTM) events, including pixels, conversion events and data layer tracking, to ensure accurate measurement.
Analyze campaign data, build reports and translate insights into clear optimization actions and recommendations.
Manage budgets, bids, audiences, creative testing and A/B experiments to continuously improve performance.
Proactively communicate issues, risks, tracking problems and performance changes to stakeholders and clients, along with proposed solutions.
Work with creative, web and analytics teams to ensure campaigns, landing pages and tracking are aligned.
Stay up to date with platform updates, industry trends and best practices in paid social and ecommerce advertising.
Mid-level experience managing paid social campaigns, with Meta Ads expertise as a must-have and should have advertising agency experience
Proven experience running ecommerce campaigns, including product feed and catalogue setup on Meta.
Hands-on experience with GTM event configuration and troubleshooting
Strong analytical skills, with the ability to interpret data and make decisions based on it.
A conversion-focused mindset, with a track record of improving ROAS, CPA or sales outcomes.
Excellent attention to detail, particularly in campaign setup, tracking and reporting.
Experience working in a digital agency environment.
Exposure to working with US clients, including comfort with time-zone overlap and US market expectations.
Ability to work independently as an individual contributor, managing your own accounts and deadlines.
Clear written and verbal communication, and the habit of raising issues early.
Preferred Qualifications
Experience running campaigns on TikTok and LinkedIn (added value).
Automotive industry experience (dealerships, OEMs, auto retail or auto parts), which will be an added advantage.
Meta Blueprint certification, or GTM / GA4 certification.
Familiarity with GA4, Looker Studio or similar reporting tools.
What Success Looks Like
Campaigns consistently meet or exceed agreed conversion and ROAS targets.
Tracking is accurate and issues are caught and resolved quickly.
Clients and stakeholders are informed early, with no surprises.
Reporting is clear, accurate and leads to actionable optimizations.
— Придумывать темы и форматы, которые могут заинтересовать федеральные, деловые и технологические СМИ. — Выстраивать отношения с журналистами и редакциями, инициировать комментарии, интервью, колонки и другие форматы.
Location: Remote - United States
Workplace: Remote
Qdrant is an open-source vector search engine powering the next generation of AI applications, from semantic search and retrieval-augmented generation (RAG) to AI agents and real-time recommendations.
Trusted by global leaders like Canva, HubSpot, Tripadvisor, Bosch, and Deutsche Telekom, we’re building the retrieval infrastructure layer for modern AI. Recently raising $50M in Series B funding, we are growing rapidly and committed to transforming how AI understands and interacts with data.
As a remote-first company, we believe diverse backgrounds, perspectives, and experiences fuel innovation. Here, you’ll own meaningful work, tackle challenges, and grow alongside passionate individuals dedicated to shaping the future of AI.
THE TEAM AND YOUR IMPACT
As a Senior Product Marketing Manager, you'll join our Product Marketing team and report to our Director of Product Marketing, working day to day with DevRel, Growth, Sales, Partnerships, and Product. Most of our customers find Qdrant before we find them. An engineer runs the open-source engine, spins up a free Qdrant Cloud cluster, and ships a prototype. Your job is to make sure that story ends in a production deployment and a commercial relationship.
You'll own how Qdrant is positioned at every step of that path: the docs page, the moment a team upgrades to a paid Cloud cluster, and the enterprise deal where we compete against known competitors. More and more of that research now happens inside AI chats and coding agents, so the messaging and tools you build have to hold up there as well as on a sales call.
WHAT YOU WILL OWN
- The messaging for our self-serve to sales path: what a developer hears while evaluating Qdrant, what changes when they upgrade to a paid Cloud cluster, and what their engineering leader hears when the team brings us in.
- Buyer scenarios for our main entry points, such as moving a self-hosted cluster to Qdrant Cloud, replacing a legacy keyword search engine, or adding retrieval to an AI agent. Each one ships as messaging, a proof point, and an asset that Sales and Growth can use the same week.
- Our competitive program: comparisons, battlecards, and objection handling that stay current with every release, with each claim backed by a benchmark, a customer, or a working demo.
- A win and loss program you design and run yourself, interviewing customers and account executives, and turning what you learn into changed messaging, pricing page copy, and product feedback.
- The AI workflows that scale your work: Claude skills that let account executives and solutions engineers pull the right talk track, comparison, messaging, or case study without waiting for you, and a research loop that turns call notes and interviews into updated assets.
- Launch messaging for Qdrant releases with Product, DevRel, and Growth, so every feature reaches developers through docs and community, and reaches buyers through sales.
WHO YOU ARE
- You have 6+ years in product marketing, with at least 4 of them on a developer-facing or data infrastructure product: databases, search, APIs, cloud infrastructure, or AI and ML tooling.
- You've owned product marketing for an enterprise-led sales motion, ideally in an open source product company. You have shaped activation and upgrade, and built the handoff into a sales-assisted deal. You can name the metrics you moved.
- You've spent time at a start up or scale-up, where you owned a product marketing area end to end without a playbook or a team behind you.
- You've built sales enablement that changed how a team sold, and you're comfortable on customer calls and in front of account executives.
- You're technical enough to earn an engineer's trust: you can run a quick start, read a code sample, and explain the trade offs between keyword, vector, and hybrid search without notes.
- You built AI tools that other people rely on, with the judgment and taste to spot when the output is wrong or not concise.
NICE TO HAVE
- You've worked alongside a DevRel team and know where product marketing ends and developer advocacy begins.
- Experience with partner and cloud marketplace marketing (AWS, Google Cloud, or Azure).
WHY JOIN US
- A remote-first, international team working on cutting-edge AI infrastructure.
- A competitive salary with additional perks.
- Flexible working hours and async-friendly culture.
- High ownership and real impact.
- Open-source, engineering-driven culture.
- Choose your own laptop equipment.
For US-based full-time employees, we also offer a comprehensive benefits package including 401k match, health, dental, and vision insurance, plus flexible PTO policy.
Qdrant is an equal-opportunity employer. We believe the best ideas come from diverse teams, and we actively welcome applicants from all backgrounds. If this role excites you but you don't check every single box, we'd still love to hear from you! We don't want to miss out on great people because of a checklist.
Come build with us!
FOR INFORMATION ON HOW WE HANDLE YOUR PERSONAL DATA, PLEASE REFER TO OUR RECRUITMENT PRIVACY POLICY https://qdrant.tech/legal/recruitment-privacy-policy/
#LI-REMOTE
Location: Spain
About the role
Sporty Group is scaling its Media Products portfolio, and we’re looking for a Performance Marketing Manager to help drive audience growth and marketing performance across our global football media products.
This is a hands-on, data-driven role sitting at the intersection of performance marketing, analytics, creative and media. You will support the planning and execution of marketing initiatives across multiple channels, ensuring campaigns are delivered effectively, performance is clearly understood, and insights are consistently translated into action.
You’ll work closely with our User Acquisition, Creative, Analytics and Media teams to manage the marketing calendar, coordinate campaign execution, analyse channel performance and develop creative initiatives that resonate with football audiences.
Football knowledge is critical to this role. We’re looking for someone who understands not only performance marketing, but also the football calendar, competitions, clubs, players and fan behaviour — and can use that understanding to make smarter marketing decisions.
You’ll combine strong analytical skills with excellent execution, helping us continuously improve how we acquire, engage and grow audiences across Sporty’s Media Products.
What you’ll be doing
Drive marketing execution for Media Products
- Support the planning and execution of performance marketing initiatives across paid social, search, display, programmatic, video and other relevant channels, ensuring activity is aligned with the wider Media Strategy and business objectives.
Own the marketing promotion calendar
- Manage the weekly marketing promotion calendar in line with the Media Plan, coordinating campaigns, content priorities, football events and promotional opportunities to ensure timely and accurate execution across channels.
Analyse performance and identify opportunities
- Monitor marketing performance across channels and initiatives, using KPIs including CPL, CPV, CPI, ROAS and other relevant metrics to identify trends, performance drivers and opportunities for improvement.
Turn data into actionable insights
- Conduct channel and campaign analysis, summarising performance, key learnings and recommendations to help improve future marketing initiatives and investment decisions.
Own recurring Media performance reporting
- Prepare Weekly Media Updates and maintain existing performance dashboards, ensuring stakeholders have clear, accurate and actionable visibility into marketing performance.
Support creative performance and execution
- Develop and brief creative tasks aligned with the Media Strategy, working closely with Creative and UA teams to ensure assets are delivered on time and designed around campaign objectives and audience insights.
Improve creative effectiveness
- Validate new creatives across marketing channels and conduct first-level quality checks, combining performance data, market trends, football context and brand standards to continuously improve creative output.
Partner across teams
- Work closely with User Acquisition, Creative, Analytics and Media stakeholders to coordinate campaigns, share learnings and ensure marketing initiatives are executed effectively across the business.
Connect marketing with football culture
- Use your understanding of football competitions, clubs, players, major events and fan behaviour to identify relevant marketing opportunities and ensure campaigns authentically resonate with football audiences.
What you’ll bring
5-7 years of experience in Performance Marketing, User Acquisition, Marketing Strategy, Growth Marketing, Paid Media or a similar data-driven marketing role.
Solid understanding of performance marketing principles and experience working across key paid acquisition channels, including Paid Social, Search, Display, Programmatic and Video.
Hands-on experience analysing marketing performance and translating data into actionable recommendations.
Strong understanding of performance metrics including CPL, CPV, CPI, ROAS and other acquisition and engagement KPIs.
Experience working with reporting tools and performance dashboards, with the ability to maintain accurate and reliable recurring reporting.
Experience coordinating marketing campaigns, calendars and creative workflows across multiple stakeholders.
Strong attention to detail and a structured approach to managing recurring marketing activities.
Excellent communication skills with the ability to translate performance data into clear narratives and support management-level presentations.
Collaborative mindset and experience working cross-functionally with Marketing, Creative, Analytics and other teams.
A genuine passion for football, with strong knowledge of major competitions, clubs, players, football audiences and the wider football media landscape.
Fluent English. Spanish is a plus.
Even better if
Previous experience in sports, media or entertainment marketing.
Experience working with football-focused digital products or audiences.
Experience with subscription-based, streaming or OTT media products.
Experience analysing organic versus paid performance and understanding how the two channels interact.
Experience working across multiple international markets.
Additional language skills.
Experience using automation or AI tools to improve marketing reporting, analysis or operational workflows.
Tech Stack / Role Specific Tools
Meta Ads Manager, Google Ads, TikTok Ads and other Paid Social / Search platforms
Display, Programmatic and Video advertising platforms
Google Analytics 4
BI and reporting tools (Metabase, Tableau, Power BI or equivalent)
Project management tools (Asana, ClickUp or equivalent)
Excel / Google Sheets
AI tools (ChatGPT, Claude, Gemini and workflow automation tools)
What's in it for you:
23 days of PTO + 14 bank holidays
Flexible remuneration system through
Coverflex
, including: up to €220 for meals, €136 for commuting, and no limit for kindergarten expenses (monthly)
Annual medical check up
Quarterly bonuses
Flash Bonuses
Mid year and year end retreats
— Сбор семантического ядра и построение структуры сайта для одного города и для нескольких регионов. — Внутренняя оптимизация: мета-теги, заголовки, внутренние ссылки, микроразметка.
Location: Austin, in-person
Director of Growth Marketing
Location:
Austin, TX — In Office
Department:
Marketing
Reports To:
CRO
About inKind
inKind is transforming the way restaurants access growth capital and build relationships with their guests. Sitting at the intersection of hospitality, fintech, consumer technology, and loyalty, our platform helps restaurant operators grow while giving consumers a better way to discover, experience, and engage with restaurants.
We're entering our next stage of growth, with significant opportunities to improve how we acquire, engage, retain, and monetize customers while building inKind into a recognized consumer brand.
We're looking for a Director of Marketing who is a builder and an operator — someone who can turn growth opportunities into working programs, launch new initiatives, optimize existing channels, and create repeatable systems that drive measurable results.
The Role
The Director of Marketing will lead the execution and optimization of inKind's marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition.
This is a hands-on leadership role for someone who combines strong marketing instincts with analytical thinking, technical fluency, and a bias toward action.
You'll work across Marketing, Product, Engineering, Data, Sales, and Operations to identify growth opportunities, build solutions, launch campaigns, measure performance, and continuously improve results.
We are not looking for someone who simply develops strategies, manages agencies, or oversees campaign calendars. We want someone who understands how modern marketing systems work, can get into the details of execution, and knows how to turn ideas into measurable business outcomes.
Three immediate priorities will define the role:
Transform lifecycle marketing:
Move inKind from calendar-driven, ad hoc campaigns to automated, behavior-based customer engagement that increases activation, frequency, retention, and lifetime value.
Launch and scale consumer subscriptions:
Build and execute the go-to-market, acquisition, onboarding, engagement, and retention programs needed to establish a successful subscription business.
Integrate brand into B2B performance marketing:
Evolve inKind's transaction-focused restaurant acquisition channels by incorporating stronger brand storytelling, differentiated positioning, and creative that builds trust while improving commercial performance.
Beyond these priorities, you'll continuously identify opportunities to improve marketing efficiency, customer experience, and growth.
What You'll Own
Build an Automated Lifecycle Marketing Engine
Lead the transition from one-off, calendar-driven campaigns to a scalable, automated lifecycle marketing operation.
Audit existing customer communications, journeys, segmentation, and engagement performance to identify gaps and opportunities.
Build and execute automated customer journeys across onboarding, activation, engagement, repeat usage, retention, and reactivation.
Use behavioral data, transaction history, customer preferences, and predictive signals to trigger relevant, personalized communications.
Work directly with Braze, Snowflake, and internal teams to improve audience segmentation, orchestration, and campaign automation.
Develop testing frameworks across messaging, creative, timing, offers, and channels.
Identify opportunities to leverage AI and automated agents to improve personalization, campaign execution, reporting, and optimization.
Establish clear performance dashboards and continuously improve conversion, engagement, purchase frequency, and customer lifetime value.
The outcome:
A lifecycle marketing engine that consistently drives customer behavior and revenue without relying on constant manual campaign creation.
Lead the Launch and Growth of Consumer Subscriptions
Own the marketing execution behind the introduction and scaling of inKind's consumer subscription offering.
Partner with Product, Finance, Data, and Engineering to develop and execute the subscription go-to-market plan.
Translate the subscription value proposition into clear positioning, messaging, creative, and customer-facing experiences.
Build the acquisition strategy across existing users, paid channels, referrals, restaurant partnerships, and owned media.
Develop conversion journeys that move existing inKind customers into paid subscriptions.
Execute subscription onboarding, activation, engagement, renewal, and retention programs.
Test pricing presentation, promotional offers, trial structures, messaging, and conversion flows in partnership with Product.
Develop targeted campaigns for different customer segments based on behavior, frequency, and potential subscription value.
Monitor subscriber acquisition cost, conversion, activation, churn, retention, and subscription lifetime value.
Identify opportunities to reduce churn and increase subscriber engagement through automated lifecycle programs.
The outcome:
A successfully launched subscription offering with a repeatable, measurable acquisition and retention engine.
Bring Brand Storytelling Into B2B Performance Marketing
Evolve inKind's existing restaurant acquisition marketing from primarily transaction-focused messaging into a more differentiated, brand-led growth channel.
Evaluate current B2B paid acquisition campaigns, messaging, creative, audiences, and funnel performance.
Develop compelling stories that communicate why restaurants partner with inKind, beyond the immediate financial transaction.
Build campaigns that highlight restaurant success stories, operator experiences, hospitality expertise, and the broader value of the inKind platform.
Work with Sales and Business Development to understand restaurant decision-making, objections, and buying motivations.
Introduce brand-led creative and messaging into existing paid channels without sacrificing lead generation performance.
Develop and execute structured tests comparing transactional, educational, and brand-led messaging.
Build content and creative that can be reused across paid acquisition, landing pages, email, sales enablement, and partner communications.
Improve conversion through stronger positioning, creative testing, audience targeting, and landing-page optimization.
Measure the impact of brand-led marketing on lead quality, acquisition efficiency, conversion, and partner engagement.
The outcome:
A more differentiated and effective B2B acquisition engine that strengthens inKind's brand while continuing to deliver measurable commercial results.
Drive Consumer Growth and Marketing Performance
Own the continuous improvement of inKind's consumer acquisition and engagement programs.
Identify opportunities to improve acquisition, activation, engagement, and retention across the customer journey.
Build and optimize campaigns across paid, organic, referral, partnership, and owned channels.
Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities.
Develop and execute experiments across audiences, offers, creative, messaging, and conversion experiences.
Work with Product to improve customer journeys and reduce friction in the app and purchase experience.
Identify opportunities to use inKind's restaurant network as an acquisition and engagement channel.
Allocate marketing resources toward initiatives demonstrating the strongest incremental impact.
Maintain clear accountability for customer acquisition cost, conversion, frequency, retention, and lifetime value.
Build Scalable Marketing Systems and Automation
Help modernize how Marketing operates by reducing manual processes and improving the speed and effectiveness of execution.
Identify repetitive marketing activities that can be automated or simplified.
Leverage Braze, Snowflake, AI tools, and other technologies to improve campaign execution and decision-making.
Partner with Engineering and Data to improve the availability and use of customer data.
Develop reusable campaign frameworks, audience segments, reporting dashboards, and experimentation processes.
Introduce AI-driven workflows where they can meaningfully improve productivity, personalization, or performance.
Create processes that allow the marketing function to execute more effectively as the business scales.
Lead Marketing Execution and Cross-Functional Delivery
Take ownership of delivering marketing initiatives from initial concept through execution and optimization.
Translate business priorities into clear marketing initiatives with defined owners, timelines, deliverables, and success metrics.
Lead and develop marketing team members while remaining directly involved in execution.
Work closely with Product, Engineering, Data, Sales, and Operations to remove blockers and deliver results.
Manage agencies, creative resources, vendors, and marketing technology partners where appropriate.
Establish clear operating rhythms for campaign planning, execution, experimentation, and performance reviews.
Maintain visibility into what is working, what is not, and where the team should focus next.
Balance longer-term marketing improvements with immediate commercial priorities.
Qualifications
7+ years of marketing experience, including experience owning and executing growth initiatives.
Experience within a high-growth consumer technology, marketplace, fintech, hospitality, loyalty, subscription, or e-commerce business.
Demonstrated success building and optimizing automated lifecycle marketing programs.
Strong experience with CRM and marketing automation platforms, ideally Braze or similar.
Experience launching or scaling consumer products, subscription offerings, membership programs, or recurring-revenue initiatives.
Strong understanding of paid acquisition, conversion optimization, customer segmentation, retention, and LTV.
Ability to use data and analytics tools to evaluate customer behavior and marketing performance.
Experience working closely with Product, Engineering, and Data teams to implement marketing initiatives.
Demonstrated ability to develop and test brand-led creative within performance marketing channels.
Experience leading cross-functional projects and managing marketing resources.
Strong communication, prioritization, and project execution skills.
Familiarity with SQL, Snowflake, AI-powered marketing workflows, or other technical marketing capabilities is a plus.
Why inKind
inKind is at an exciting stage of growth, with an established restaurant network, millions of consumers, and significant opportunities to expand how customers interact with our platform.
This role offers the opportunity to take direct ownership of initiatives that will shape the next stage of the business — from building an automated lifecycle marketing engine to launching a consumer subscription product and evolving how we communicate our value to restaurant partners.
We're looking for someone who wants to build, execute, and see the measurable impact of their work.
If you're energized by turning complex marketing challenges into working solutions, moving quickly, and building growth programs that scale, we'd love to hear from you.
Who we are:
inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.
Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.
Rooted in hospitality and built on a win-win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.
inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.
By submitting this application, you acknowledge that inKind Cards, Inc. may share the information you provide with trusted third-party service providers, including fraud detection and application processing partners, to evaluate your application and ensure the integrity of our hiring process. Your information will be handled in accordance with our
Privacy Policy
. For California residents and others with applicable rights, please review our privacy notice for information about your rights regarding your personal data.
Location: Anywhere
Workplace: Remote
ABOUT US
Circle is building the world’s leading AI-powered, all-in-one platform for digital businesses. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.
We’re proud to be a fully remote company of around 270 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.
Every year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!
Check out our Careers https://careers.circle.so/ page for more about working at Circle.
ABOUT THE ROLE
We’re building something game-changing at Circle: a discovery marketplace where millions can find creators, communities, and products to help them achieve their highest personal and professional goals.
You’ll own generating and growing the demand engine for the Discover marketplace https://circle.so/discover. Think of a Pinterest, Reddit or Instagram-style product, reimagined with a mission to help people achieve their goals instead of distracting them with endless doom scrolling. Through Discover, you will be building technology that could help millions of people grow, self-actualize, and live their best lives.
As the Growth Lead for Discover https://circle.so/discover, you’ll report directly to the GM of Discover and work closely with Circle's co-founders to bring this vision to life. Day to day you'll work with the product team for Discover, our paid media team, data team, brand and design studio, lifecycle marketing, partnerships, and more.
This is a fully remote role, open to candidates in any North American time zone.
WHAT YOU'LL BE DOING
- Own growth for the Discover marketplace. Drive traffic to Discover, experiment with how consumers find and engage with Discover, and grow its GMV and transaction volume.
- A/B testing and experimentation. Run experiments to better acquire, engage, and retain traffic. Test what people see when they arrive on Discover, the algorithms behind recommendations, and marketplace structure.
- Build Circle's end-to-end lifecycle email programs. Build the acquisition funnel for Discover by setting up a recommendations newsletter, creating offers to acquire subscribers, and developing email programs to turn visitors into repeat buyers.
- Build an SEO program. Grow Discover's organic surfaces and SEO / AEO across product pages and distribution partnerships with the creators already building on Circle.
- Drive creator success on the marketplace. Help creators listed on Discover succeed by sending them buyers who convert and stay, diagnosing which categories generate traffic but underconvert, and applying those learnings across the marketplace.
- Build the team's reporting. Track funnel performance by category, cohort retention of Discover-sourced members, and what individual creators earn from the marketplace, and own reporting on performance and recommendations to leadership.
- Help shape and execute Discover's growth strategy. Partner with the GM of Discover and co-founders to shape growth priorities and collaborate with the product team to evolve the product.
WHAT YOU'LL NEED TO BE SUCCESSFUL
- A track record of owning a revenue or GMV number across multiple channels at one time, where you were able to grow the number and deliver real results. Ideally, you can walk us through what moved the number, what worked, and what you got wrong. This matters a lot more to us than your title or how many years you've been doing this.
- Experience with email and lifecycle marketing, including building a program from scratch. You should have a clear view of what it should be judged on beyond opens and clicks.
- Experience acquiring email subscribers profitably and growing their value over time. This mechanic is going to be key here: bring someone in for less than they'll eventually spend, then earning more from them by delivering real value to both them and the creator.
- Comfortable being hands-on as a player-coach. This includes writing the emails, building the pages, talking to the creators, setting up reporting, and reading the results yourself.
- Deep understanding of marketplaces and/or businesses with strong network effects. Ideally, you’re someone who obsesses about marketplace network effects, and shows strong judgment and opinions on growing the demand side of a marketplace.
- Learn fast, experiment aggressively, and thrive in a highly dynamic environment. You’ll need to be comfortable running a lot of experiments and letting the results settle the argument, including the ones that don't work (which will be many of them in the beginning).
- Comfortable in a fast-paced environment with ambiguity. You’ll need to learn and pick up new technologies when projects require it.
- Exceptional written and verbal communication skills in English (CEFR C2 or equivalent https://englishonline.britishcouncil.org/free-english-level-test-cefr-2/), as most collaboration at Circle happens asynchronously.
COMPENSATION & BENEFITS
Circle offers U.S.-benchmarked compensation globally, equity in the company with ongoing refresh grants, and 35 days of paid time off each year.
We’re a remote-only team that comes together twice a year for company retreats in incredible destinations around the world. Alongside incredible flexibility and autonomy, we offer a benefits package that supports health, wellbeing, and professional growth. Learn more in our Candidate Hub. https://circleco.notion.site/circle-candidate-hub
LEARN MORE
- Candidate Safety & Interview Process Notice https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b780e5b681c4d56b962790
- Diversity, Equity & Inclusion https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b7807a8e3ff5c25a1d93ba
- How We Use Candidate Data https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b780e49e98f390eec6bb51
- Equal Employment Opportunity https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b7807a967dea67e68f31f0
- Visit our Candidate Hub https://circleco.notion.site/circle-candidate-hub to learn more about working at Circle, our benefits, and our hiring process.
Задачи:
— Придумывать интересные истории для роликов
— Писать сценарии
— Проводить съемки
— Работать с блогерами
— Помогать разрабатывать концепции медиа для проектов в Reels, TikTok, YouTube Shorts
Требования:
— Наличие в портфолио охватных проектов
— Опыт написания сценариев для роликов и съёмок роликов от 1 года
— Опыт развития своего аккаунта в TikTok или Reels будет плюсом
— Понимание драматургии коротких форматов
— Знание современного инфополя и трендов соцсетей
— Понимание, какой контент нравится аудитории
— Ответственность, самоорганизация, коммуникабельность
— Инициативность и вовлечённость в процесс
Тестовое задание будет предложено на следующих этапах отбора.
УдалённоГеография найма не уточнена, офис: Москва
УдалённоBangalore, India; Mumbai, India; Pune, India; Delhi, India; Exposure to working with US clients, including comfort with time-zone overlap and US market expectations
Не хотите искать каждый день?
Настройте подбор один раз, и подходящие вакансии будут сами приходить в Telegram.
Настройте подбор, и подходящие вакансии будут приходить в Telegram.
УдалённоseniorRemote - United States; We believe the best ideas come from diverse teams, and we actively welcome applicants from all backgrounds
Spain
Austin, in-person
УдалённоleadWe collaborate across time zones, are highly async, and like to document a lot; This is a fully remote role, open to candidates in any North American time zone