Ищем сильного удалённого SMM-менеджера, который умеет работать «в связке» с командой на местах, глубоко понимает боли целевой аудитории и умеет превращать просмотры в заявки (лиды). Управлять производством контента: Составлять еженедельный контент-план и прописывать чёткие ТЗ/сценарии для съёмок коротких видео (Reels/Shorts/VK Клипы) для сотрудников в офисе.
УдалённоГеография найма не уточнена, офис: Кемерово
Location: European Union; Moldova; Latvia; Slovakia; Croatia; Czech Republic; Slovenia; Romania; Spain; Bulgaria; Poland; Hungary; Montenegro; Estonia; Ukraine; Lithuania; Greece; Bosnia; Georgia
Workplace: Remote
ABOUT US
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
ABOUT THE ROLE
We are looking for a Senior User Acquisition Manager to take full ownership of paid search acquisition on Google Ads and Microsoft Ads (Bing) for one of our consumer apps. You will run the channel from end to end and be the person accountable for how it grows.
This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole paid search acquisition process: strategy, account structure, keywords and queries, bidding, budget allocation, ad and landing page testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has scaled Google and Microsoft Ads at volume, who has promoted mobile and web apps profitably, who knows how to grow under strict platform policies, and who can operate independently on large budgets.
You will manage performance against real revenue data (CPA, ROAS, payback, LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster.
KEY RESPONSIBILITIES
- Own the process end to end: take full ownership of paid search acquisition across Google Ads and Microsoft Ads (Bing): planning, launch, optimization, scaling, reporting and documentation.
- Promote the app: run both web and app acquisition campaigns, including Google App Campaigns for installs, in-app events, subscriptions and purchases on iOS and Android, and optimize toward in-app value rather than installs alone.
- Scale spend profitably while holding payback, ROAS and CPA targets based on real revenue and customer-value data.
- Build and optimize account structure, keyword and match-type strategy, negative keywords, conversion events and value-based bidding (tCPA, tROAS, Maximize Conversion Value).
- Run and scale Search, Performance Max, Demand Gen and App campaigns on Google, and Search, Performance Max and Audience campaigns on Microsoft Ads.
- Decide budget allocation across Google and Microsoft and between brand, non-brand and competitor campaigns, and find new scaling levers: queries, geos, devices, audiences and campaign types.
- Run a structured, high-velocity testing process on ad copy, assets, landing pages and bidding strategies, with clear hypotheses and kill/scale rules.
- Manage signal quality: conversion tracking, enhanced and offline conversions, conversion value import, Consent Mode, attribution and MMP data, including iOS privacy-driven measurement (SKAdNetwork / ATT).
- Own policy and account health: keep ads, keywords and landing pages within Google and Microsoft policies, handle disapprovals, appeals, suspensions and advertiser verification, and build prevention-first processes so issues are caught before launch. Maintain ad account structure, backups and recovery plans.
- Work with platform reps on betas, new campaign types and escalations.
- Diagnose drops and spikes quickly, including auction, query-mix and competitor changes, and act on them.
- Document tests, learnings and playbooks, and use Claude and automation (scripts, the Google Ads API, rules) to speed up builds, QA, reporting and optimization.
QUALIFICATIONS
MUST-HAVE EXPERIENCE
- 5+ years of hands-on paid search / user acquisition experience.
- Proven experience promoting both web conversion campaigns and mobile apps on Google: App Campaigns for installs and in-app event / value optimization, App Store and Google Play funnels, and iOS and Android measurement.
- Strong hands-on Google Ads experience scaling accounts profitably across Search, Performance Max and App campaigns.
- Strong hands-on Microsoft Ads (Bing) experience, adapting campaigns to Microsoft rather than only importing them from Google.
- Deep knowledge of smart and value-based bidding, keyword and match-type strategy, and search term mining.
- Hands-on conversion tracking setup: GA4, Google Tag Manager, enhanced and offline conversions, and Consent Mode.
- Experience with MMPs (AppsFlyer, Adjust, Singular or similar) and with SKAdNetwork / ATT-era measurement.
- Direct, hands-on ownership of paid search budgets of $1M+/month.
- Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts, and value-based optimization.
- Policy and account health experience: disapprovals, appeals, suspensions, advertiser verification and how to recover and prevent them.
- Strong testing discipline and measurement rigor.
- Daily use of Claude or other AI tools for campaign builds, analysis and reporting.
- Ownership mentality: you run channels end to end with minimal supervision and take responsibility for outcomes.
NICE TO HAVE
- Experience with Apple Search Ads.
- Experience with Google Ads scripts, the Google Ads API or automated bidding and reporting tools.
- Experience with AI or consumer-subscription products.
- Experience with web-to-app subscription funnels.
- Experience working under strict platform policy (subscription disclosure, ROSCA-type rules).
LOCATION
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
BENEFITS
Discover the perks of being part of our vibrant team! We offer:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
LIFE AT RUBY LABS
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
#LI-Remote
УдалённоseniorEuropean Union; Moldova; Latvia; Slovakia; Croatia; Czech Republic; Slovenia; Romania; Spain; Bulgaria; Poland; Hungary; Montenegro; Estonia; Ukraine; Lithuania; Greece; Bosnia; Georgia; Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET
Location: United Kingdom
At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking an experienced Senior Manager, Trade Marketing, EU to join our team on a 12-month contract, providing maternity leave coverage for a key leadership position within our European retail business. This role will lead a team of three and oversee the regional trade marketing strategy, driving high-impact retail initiatives, strengthening strategic partnerships, and accelerating commercial performance across key European markets.
As a senior leader within the regional commercial organization, you will oversee the planning, execution, and optimization of omnichannel trade marketing programs that strengthen the WHOOP brand, accelerate retail sell-through, and deepen relationships with strategic retail partners. You will collaborate closely with Sales, Brand Marketing, Market Management, Creative, and Operations to deliver a consistent, premium member experience across physical and digital retail environments. The ideal candidate brings strong commercial acumen, demonstrated people leadership, and deep knowledge of the European retail landscape, with the ability to quickly integrate into an established team, maintain momentum on critical initiatives, and balance strategic oversight with hands-on execution.
This is a 12-month contract position, with an hourly pay range of £40-£45/hr.
RESPONSIBILITIES:
- Lead and develop a team of three trade marketing professionals, providing clear direction, coaching, prioritization, and accountability to ensure continued execution of regional priorities and business objectives.
- Own the EU trade marketing strategy and execution across key retail partners and markets, overseeing integrated marketing plans, product launches, seasonal campaigns, in-store activations, and digital retail initiatives that drive brand awareness, consumer engagement, and sell-through.
- Serve as a senior strategic partner to EU Sales leadership, key retail accounts, and cross-functional stakeholders, aligning trade marketing investments and initiatives with commercial priorities, retailer needs, and regional growth opportunities.
- Oversee the development and deployment of high-impact retail marketing assets, including point-of-sale materials, merchandising displays, digital content, and retail associate training programs, ensuring consistent brand execution and effective localization across European markets.
- Manage regional trade marketing budgets and performance measurement, leveraging sales data, retailer insights, and campaign results to evaluate ROI, optimize investments, and identify opportunities to improve retail performance.
- Ensure business continuity and operational excellence throughout the contract period by maintaining strong stakeholder relationships, driving accountability against established plans, proactively resolving challenges, and supporting a seamless transition of responsibilities.
QUALIFICATIONS:
- 8+ years of experience in trade marketing, retail marketing, channel marketing, or related commercial marketing functions, ideally within consumer technology, consumer electronics, premium lifestyle, or similarly fast-paced consumer brands.
- Demonstrated experience leading and developing teams, with the ability to provide effective leadership, establish priorities, and drive results within an existing organizational structure.
- Strong understanding of the European retail landscape, including major retail partners, omnichannel marketing strategies, regional market dynamics, and localization requirements.
- Proven track record of developing and executing retail marketing strategies and integrated campaigns that deliver measurable commercial impact, including improved sell-through, brand visibility, and customer engagement.
- Strong commercial and analytical acumen, with experience managing marketing budgets, evaluating campaign effectiveness, and translating performance data into actionable recommendations.
- Exceptional stakeholder management, communication, and relationship-building skills, with the confidence to influence senior internal leaders and external retail partners across multiple markets.
- Ability to quickly assess business priorities, navigate ambiguity, and operate effectively in a fast-paced environment, balancing strategic leadership with a willingness to be hands-on when needed. Willingness to travel up to 25%, including periodic visits to WHOOP headquarters in Boston, MA.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
This role is based in the UK. The successful candidate must be authorized to work in the UK.
Interested in the role, but don't meet every qualification? We encourage you to still apply. At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
At WHOOP, compensation is determined using a global role-leveling framework and objective criteria including role scope, skills, experience, qualifications, and market benchmarks. We are committed to fair, equitable, and transparent pay practices that support consistency, internal equity, and career growth across the organization.
The anticipated hourly rate range for this position is £40-£45/hr. . Compensation ranges are established using local market data and benchmarking insights and may vary by geographic location.
Final compensation will be determined based on the successful candidate's qualifications, experience, and the requirements of the role. Eligible employees will also receive access to locally applicable benefits programs.
We regularly review our compensation practices to ensure they remain competitive, equitable, and aligned with evolving market conditions and regulatory requirements.
Участие в формировании коммуникационной стратегии продуктов B2B в направлениях Cloud и Cybersecurity. Разработка стратегии digital-продвижения (performance + media) с фокусом на лидогенерацию и выручку.
Location: Worldwide; Kazakhstan; Armenia; Indonesia; Georgia
Social Discovery Group
(SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.
We’re proud to be a two-time
“Great Place to Work”
winner (USA & Japan, 2024–2025) and a
Top-5 Company for Work-From-Anywhere Jobs
(FlexJobs, 2025).
We are looking for a
Marketing Analyst.
Your main tasks will be:
Preparing various analytical sections (summary reports) on advertising campaigns to find ways to optimize;
Researching / Developing practical recommendations for improving key performance indicators of advertising campaigns;
Evaluation, review, and monitoring of the current A/B test. Provide accurate results and recommendations for further experiments.
Daily monitoring of key marketing performance indicators of products, advertising campaigns, timely notification in case of significant deviations from the norm, searching for and explaining the reasons;
Review and improvement of existing attribution, LTV marketing models;
Optimizing marketing reports/budgeting tools.
We expect from you:
Higher education (technical/mathematical/economic education);
Excellent knowledge of Google Sheets (free handling of pivot tables);
Good knowledge of BigQuery;
Knowledge of
mathematical statistics
is critical.
English level is B2+
;
Experience with BI tools (Tableau, SuperSet, etc);
Preference for candidates located in
APAC or nearby time zones
, with at least 3 hours of overlap with the team's working hours.
Will be a plus:
Experience with MS SQL;
Basic knowledge of Python;
Familiarity with web analytics tools such as Google Analytics and Google Tag Manager;
Experience working with Google Ads platforms and campaign analytics.
What do we offer:
REMOTE OPPORTUNITY
to work full-time;
Vacation
28 calendar days per year;
7 wellness days per year
(time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
Bonuses up to $5000
for recommending successful applicants for positions in the company;
50%
payment for professional training, international conferences, and meetings;
Corporate discount for
English lessons;
Health benefits.
According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
Workplace organization.
The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
Internal gamified gratitude system:
receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Sounds good? Join us now!
The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
Location: IN - Bangalore, India
Scopely is looking for a
Senior Product Marketing Manager
to join the Royal Lounge Casino team in Bangalore!
At Scopely, we care deeply about what we do and aim to inspire play every day, whether through our work with talented colleagues or through our connection with millions of players around the world. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry.
Royal Lounge Casino is a category-leading free-to-play social casino experience, offering slots, bingo, cards, and more to a large, established player community. Our team is distributed across multiple global hubs, including Bengaluru, Tel Aviv, and Barcelona.
What You’ll Do
The Senior Product Marketing Manager for Royal Lounge Casino will play a pivotal role in bringing together creative, product development, and user acquisition efforts to contribute to the game's success. As a strategic leader, you’ll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and strengthen the game's creative identity in ways that resonate with the market. This role requires a strong understanding of live game dynamics, cross-functional influence, and the ability to turn insights into action aligned with both player expectations and business goals.
Marketing Strategy & Positioning:
Own and evolve the product marketing strategy for Royal Lounge Casino, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate the game in a competitive landscape
Brand Evolution & Performance Optimization:
Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights
Cross-Functional Leadership:
Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions
Player & Market Insights:
Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn approach to validate hypotheses and optimize positioning over time
What We’re Looking For
5+ years of experience leading marketing strategy for mobile games
Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games
Strong foundation in product marketing, with the ability to connect player insights, positioning, and go-to-market strategy, blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes
Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers
Excellent cross-functional collaboration and communication skills, with the ability to align diverse stakeholders and influence without direct authority
Comfortable working with marketing data and testing frameworks, with the ability to identify relevant metrics, measure performance, and translate findings into action
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit:
https://www.scopely.com/
.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official
website
and verify that all Talent Partner communications come from an email address ending in @
scopely.com
.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here:
California Privacy Notice
and
EEA/UK Privacy Notice
.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
Ищем PR-менеджера, который поможет выстроить работу с крупными СМИ и информационными партнёрами конференции. • Разрабатывать медиаплан и контент-план конференции до старта продаж, согласовывать их с маркетологом и вести график публикаций и анонсов.
Responsibilities Design, build, and optimize automated outbound sequences with agentic workflows that personalize at scale. Work alongside marketing and GTM teams to generate pipeline from agentic GTM motions end to end: prospecting logic, enrichment, sequencing, measurement, and continuous improvement.
▫️управління командою SMM-спеціалістів, розподіл проєктів та контроль навантаження; ▫️побудова та вдосконалення внутрішніх процесів роботи SMM-відділу;
Ищут профессионала, обладающего успешным опытом запуска и развития продуктов или направлений с нуля и глубоким пониманием всех digital-каналов продвижения.
— самостоятельно снимать и монтировать 60 оригинальных вертикальных видео в месяц — по два в день; — размещать ролики на TikTok, VK Клипы, Likee, Pinterest и Wibes;