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Location: Alpharetta, US ABOUT BAD MARKETING: We're a team of 130+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else. We specialize in local lead generation, e-commerce, and information marketing, catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more. Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. ABOUT THIS POSITION: We're looking for a Tracking and Attribution Specialist - someone who can own the measurement layer across our info/coaching division and make sure every number our media buyers optimize against and our strategists report to clients is actually true. You'll serve all pods across 20-30 clients, each with a different setup, across mostly paid platform (some email) traffic. We run on Meta, Google/YouTube, and TikTok, and on whatever platform a client needs next. Client reporting runs through our custom dashboards/system, and our clients use a mix of third-party attribution tools (Hyros primarily, but some other similar platforms). You report to the Director of Operations, who owns the overall systems architecture. You own the tracking and attribution domain within it. This is a specialist role within our martech function. You'll work alongside our MarTech team, who also handle tracking work, but tracking and attribution is your specialty and your domain. You're the person the division comes to when something about tracking is unclear, broken, or new. When we launch a client on a paid platform nobody here has used, you're the one who investigates it, learns it, and comes back with how we should set up the tracking. When Meta, Hyros, and Stripe all show different purchase counts, you're the one who can explain why and which number to trust. Tracking breaks quietly. An event stops firing after a page edit, deduplication fails, a UTM gets mistyped on an email. You're not waiting for a media buyer to notice two weeks later - you've built the monitoring that catches it first. And because you're working across 20-30 clients, every setup, fix, and change you make gets documented so anyone on the team can pick it up. WHAT SUCCESS LOOKS LIKE: Media buyers and strategists trust the data because you've verified it - not because they assumed it was right Broken events get caught by your monitoring, not by someone wondering why performance dropped New launches go live with verified tracking, and you keep verifying it after launch as pages, platforms, and integrations change Every client has a current tracking record in their funnel bible - what's installed, how it's configured, what changed, and why - clear enough that someone else could troubleshoot from it UTMs are consistent across paid and organic, so organic traffic is actually attributable When platform and attribution numbers don't line up, you explain the gap in plain language a strategist can repeat to a client When we move onto a new platform, you've already figured out how to track it You fix the same problem once. The second time, it becomes a checklist, a template, or an automated check A DAY IN THIS ROLE: Morning: Review what your automated event health checks flagged overnight across clients - broken events, deduplication issues, Event Match Quality drops, unexpected volume changes. Triage by business impact. Check the ClickUp queue and Slack for anything urgent from media buyers or strategists. Throughout the day: Implement and fix tracking - GTM tags and triggers, Meta CAPI (including the CRM-side setup an integration needs), Google enhanced conversions, GA4, TikTok and YouTube conversion tracking, attribution platform connections Run tracking checks on new launches before they go live, and on live funnels when something changes Work through your audit rotation - take a client's full setup and come back with what's broken, what's at risk, and what to fix first Explain discrepancies to strategists and media buyers, and push back when a requested setup is going to produce bad data Update each client's tracking record as you make changes - not at the end of the week Weekly rhythm: Cross-client event health review, UTM hygiene checks on new campaigns and emails, and a watch on platform tracking changes that could affect our setups. Monthly, you reconcile platform, attribution, and source data for each active client. End of day: You can answer: Did I act on every monitoring exception? Is every change I made today documented? Does anyone need a status update from me? QUALIFICATIONS: 2+ years in a marketing technology, marketing operations, or technical marketing role, with tracking and attribution as your core strength - ideally at an agency or across multiple accounts Deep Meta tracking knowledge - Pixel vs. Conversions API, standard vs. custom events, deduplication, Event Match Quality, Events Manager diagnostics Google Tag Manager - you build and debug containers, data layers, and triggers yourself GA4 and Google Ads conversion tracking, including enhanced conversions Tracking experience on at least one platform beyond Meta and Google (TikTok, YouTube, or similar) Working knowledge of Hyros and at least one other third-party attribution platform (Triple Whale, Northbeam, or similar) UTM strategy, click IDs, and cross-domain tracking - you understand how parameters pass from click to CRM to report Reporting literacy - you understand how tracking data becomes a report and can spec what a report needs Comfortable reading documentation and figuring out unfamiliar platforms independently Clear written communication. You operate in Slack and ClickUp, not meetings, and you need to explain technical issues so non-technical people can act on them Strongly preferred: Experience in direct response, info/coaching, or performance marketing environments SQL and BigQuery familiarity/working knowledge CRM integrations for server-side events (HubSpot, GoHighLevel, or similar) GoHighLevel or ClickFunnels experience YOU'LL THRIVE HERE IF: You want to own a domain/specialty You document by default - you'd rather write it down once than explain it three times You build systems, not one-offs. Solving the same problem twice bothers you You understand how a broken event affects campaign optimization and the numbers clients see, not just the tag itself You're energized by figuring out platforms you've never used You use AI heavily for audits, documentation, debugging, and monitoring; you're open about how, and you know where it gets tracking wrong THIS MAY NOT BE FOR YOU IF: You think this role is mainly CRM implementation, email automation, or workflow building - those are part of martech, but in this role they're the exception, not the job Your tracking experience is mostly installing pixels and tags someone else configured - you haven't set up or debugged Conversions API, GTM, or server-side events yourself You haven't had to reconcile numbers across ad platforms and attribution tools, or you're not interested in why they disagree You'd rather fix things as they're reported than build monitoring that catches them first Documentation feels like extra work You need training or detailed instructions before you can work in an unfamiliar platform You'd rather keep your AI use quiet than show us your workflow Written async communication isn't your strength

Location: United States Ready to lead retention strategies for top eCommerce brands? We’re seeking a confident Email & SMS Account Manager with at least one year of hands-on experience managing Klaviyo or similar ESPs, who can juggle 8–10 clients and lead creatives with minimal oversight. You’ll translate complex eCommerce data into actionable insights and craft unique, on-brand campaigns that boost LTV and reduce CAC. This role is fully remote but requires availability during EST business hours. Apply now to join our bold, fast-growing team where your strategic thinking and creative firepower will make a real impact. ABOUT BAD MARKETING We’re BAD Marketing — a global team of 170+ passionate marketers, strategists, and creatives working together to help our clients grow profitably and sustainably. We’re one of the largest and most performance-driven growth marketing agencies in the world. Our specialties span eCommerce, local lead generation, and info marketing, serving brands from local service providers to fast-scaling DTC product companies and course creators. What sets us apart isn’t just our Bold And Disruptive strategies — it’s our investment in people. We develop leaders, foster collaboration, and prioritize fulfillment in the workplace. Because when our team thrives, so do our clients. ABOUT THE ROLE: Email & SMS Account Manager – eCommerce Focus We are looking for a seasoned, strategic, and confident Email & SMS Account Manager who can lead with vision, manage complex client portfolios, and bring creative firepower to every campaign. This is not a junior or execution-only role. While you’ll be backed by a design team, you’ll still be hands-on with campaign strategies, audits, and performance reviews. We value Account Managers who think strategically and act decisively. You must be comfortable juggling multiple clients without sacrificing quality, missing deadlines, or compromising brand integrity. YOUR CORE RESPONSIBILITIES Lead client communication with clarity, confidence, and strategic insight — you are the face of our retention strategy for each account. Develop creative, non-basic campaign concepts that align with each brand's voice, goals, and customer journey — ideation is as critical as execution. Guide your team of designers and collaborate with copywriters to produce error-free, on-brand, conversion-driven content. Own retention performance — build and manage advanced email and SMS flows, campaign calendars, and data-backed optimizations. Conduct ongoing account audits to identify segmentation, automation, and A/B testing opportunities. Translate metrics (CTR, CVR, RPR, LTV) into actionable, digestible client insights that drive decision-making. Proactively manage timelines, resources, and internal collaboration — you never drop a deadline. Ensure consistent QA and brand alignment across all creative assets — from email layout to SMS tone. Stay ahead of industry trends and continually bring fresh, innovative campaign ideas to your team and clients. THIS ROLE IS PERFECT FOR: Experienced email & SMS marketers who want to own retention strategy without being buried in busywork Strategic doers who can manage multiple eCommerce accounts with confidence and clarity Creatives who love building customer journeys that drive revenue and deepen brand loyalty Communicators who thrive in client-facing roles and know how to translate data into insight QUALIFICATIONS (Required — No Exceptions) 1+ years of comprehensive eCommerce retention marketing experience (not limited to freelance or assistant roles). Proven ability to manage 8–10 client accounts simultaneously and guide a small creative team with minimal oversight, while maintaining high-quality output. Prior experience with Klaviyo or similar ESPs at an advanced level. Strong portfolio of full-funnel email and SMS campaigns — from ideation to performance analysis. Strategic thinker with a bias for creativity and performance — you're not here to do the obvious. Confident, proactive communicator who can simplify complex data and strategies into clear client communication. Obsessive attention to detail — no typos, broken links, or off-brand creative on your watch. Able to prioritize and pivot in a fast-paced agency environment with zero micromanagement. Strong understanding of eCommerce metrics: CAC, LTV, CVR, RPR, and how they influence retention decisions. U.S. or Colombia-based and located within ±3 hours of EST. Must be available Monday–Friday, 9AM–6PM EST. NICE TO HAVES Experience with Postscript, Attentive, or other SMS platforms Familiarity with Notion, Slack, and project management platforms BENEFITS Competitive compensation Health, dental, and vision insurance (U.S. residents only) PTO + Paid U.S. holidays Fully remote Career growth pathways in a high-performance culture Work with a creative, high-accountability team that takes pride in their craft OUR CORE VALUES BE BAD PLAY TO WIN EXTREME OWNERSHIP SOLUTIONS, NOT PROBLEMS BEST IDEA WINS ALWAYS BE GROWING NOBODY IS BIGGER THAN THE TEAM Sound like you? Apply now — we’re actively reviewing top candidates.

Location: Atlanta, United States; Charlotte, United States; Tampa, United States; United States We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads. You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed. This is not an order-taker role. You won't be waiting for someone to hand you a brief and tell you exactly what to write. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment." What Success Looks Like You come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive direction You can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it works Your first drafts are close to final - strategists aren't rewriting your copy, they're refining it You know what's winning and losing across your clients without being asked Iterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook) The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategy Your avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a task A Day In This Role Morning: Check the creative tracker for your clients. What launched? What's testing? Any winners or losers from the last batch? Review any feedback or revision requests that came in overnight. Writing blocks: The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects like webinars or VSLs. You're working from briefs you helped shape, not briefs handed to you fully formed. Creative strategy calls: Weekly with your pod. You come prepared with analysis: what's working, what's not, what we should iterate on, what net-new concepts are worth testing. You leave with a plan for what's needed and why. Throughout the day: Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itself Update the creative tracker with your batch details before submitting for review Collaborate with your strategist on messaging direction, offer positioning, and funnel improvements Coordinate with creative leads on video scripts and static direction End of day: You can answer: What's the status of my active batches? What's winning/losing for each client? What's next and why? Experience & Requirements 3+ years of direct response copywriting experience; info/coaching space strongly preferred Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy) Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs Ability to analyze creative performance and iterate intelligently - not just "try something different" Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to write Comfortable working within structured systems (creative trackers, naming conventions, brief templates) Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning What This Role Is Not Not word-outputting. Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy. You need to understand (or figure out) the strategic context, and push back when something doesn't make sense. Not an order-taker. Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Just tell me what to write" is not how this works. Not surface-level analysis. "This ad won" is not insight. Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins. Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope. Not a solo role. Creative strategy is collaborative. Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects. You'll Thrive Here If You're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds good You want to be a strategic partner, not a production resource You're curious about performance data and want your work to be measured You can operate with autonomy - taking loose direction and returning with developed, reasoned concepts You're comfortable pushing back when briefs are unclear or strategy doesn't make sense You want to master direct response as a discipline, not just collect writing samples This May Not Be For You If You prefer clear, detailed briefs that tell you exactly what to write You see copywriting as creative expression rather than strategic persuasion You're not interested in performance data or iteration You're uncomfortable with direct feedback on your work You want to write, not think about why you're writing it ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else. We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. BENEFITS: Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization. A collaborative and innovative work environment with a focus on creativity and results. ADDITIONAL: 9AM - 6PM EST Remote W2 (US Residents Only) OUR CORE VALUES: BE BAD PLAY TO WIN EXTREME OWNERSHIP SOLUTIONS NOT PROBLEMS

Location: United States About The Role We're looking for a strategist who can own growth across a pod of 5-8 clients in our direct response/info marketing division. You'll lead a cross-functional team - managing a media buyer, copywriter, and PM - and you'll be the person responsible for making sure every client has a real plan, real goals, and someone actively driving toward them. This is the most senior client-facing role in the division and you are setting the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs - and then leading your team to execute against it. When something's working, you know why; when something's not, you've already diagnosed the constraint and you're prescribing a fix, not waiting for the client to notice. You're also a people manager. Your pod reports to you, which means setting priorities, running 1:1s, giving direct feedback, developing your people, and holding the standard on everything that leaves your pod. A strategist who does good strategy, but doesn't lead their team is only doing half of the job. What Success Looks Like Every client has documented goals broken down from quarterly to monthly to weekly, with specific KPIs - not vague targets or whatever the client said they wanted on the sales call Your clients feel like someone is actively driving their growth, not maintaining what's already running and they trust you as an advisor You lead client calls with a clear agenda, performance context, and recommendations which are prepared well before When results are off, you can point to the specific constraint - not just "CPL is up." You know whether it's a creative fatigue issue, a funnel conversion problem, an offer misalignment, or a media buying execution gap, and you've already started working on it Your team knows what they're working on and why it matters: they understand how their work connects to the client's goals Your PM trusts you to push strategic initiatives proactively so they can build the plan. You're not making them guess what's next or chase you for direction Team members on your pod are developing - they're getting real feedback, growing their skills, and they feel like they work for someone who's invested in them - not just someone who assigns work A Day In This Role Morning: You start the day reviewing performance across your accounts. Not deep analysis yet - a pulse check. Where's spend pacing? Any KPIs trending outside range? Any client messages that need your attention versus things your PM can handle? You walk into your pod standup knowing where each client stands and what the priorities are for the day so you can guide your team. Throughout the day: Lead or prep for client calls - clear agenda, updated performance narrative, strategic recommendations ready Review team output: copy, creative briefs, funnel pages, ad concepts. You're checking that everything aligns with the strategy and meets the quality bar before it reaches the client Push new strategic initiatives to your PM - a new funnel test, an offer restructure, a creative direction shift Handle the judgment calls that require strategic thinking: a client pushing back on your recommendation, a media buyer flagging a performance anomaly, a copywriter unsure which direction to take on messaging Meetings: You lead client calls while your PM captures action items and handles the follow-up, but you own the strategic conversation - performance narrative, recommendations, expectation management, the hard conversations when results aren't where they need to be. Weekly rhythm: 1:1s with every direct report, priority sync with your PM, funnel mapping maintenance in Miro, and written client updates whether or not there's a call that week. You ensure reporting data is current and accurate - you don't necessarily pull every number, but you make sure the infrastructure is in place and the data is right. Experience & Requirements 5+ years in a marketing role - ideally in direct response, info/coaching, or performance marketing environments where you've owned client outcomes, not just deliverables Demonstrated experience managing a team - this isn't your first time being responsible for other people's performance Cross-discipline marketing competency: you don't need to be the best media buyer, copywriter, or funnel builder in the room, but you need to know what good looks like across all of them. You're directing and QA'ing work across paid media, copy, creative, funnels, and offers - you can't do that if you only understand one lane Experience with offer strategy and positioning - pricing, packaging, and understanding what makes an offer convert in the info/coaching space Clear written and verbal communication - you adapt how you communicate based on who you're talking to: strategic narrative for clients, clear direction for your team, concise context and recommendations for directors Experience working in async-first environments You use AI tools where they actually help - data analysis, research, consolidation - and you understand where they don't You'll Do Well Here If You think in terms of goals and constraints, not just campaigns and deliverables. "What is the client trying to achieve and what's actually in the way?" is how your brain works You lead from the front - you set direction, make calls, and own the outcome You're comfortable being wrong and adjusting - strategy is iterative. You set a plan, watch the data, and course correct when the numbers tell you to - you don't dig in on a bad plan because it was your idea You're a people leader, not just a strategist with direct reports. Developing your team, giving real feedback, and building trust with the people who work for you matters to you You push back when something doesn't make sense - with clients, with your team, with leadership. You do it with data and reasoning, not ego You stay current on platforms, tools, and industry shifts You're energized by the problem-solving side of this work - diagnosing why a funnel isn't converting, figuring out the right offer structure, identifying the one variable that's dragging performance This Probably Isn't For You If You see this role as account management with a strategy title. Keeping clients happy is part of the job, but if there's no plan and no measurable progress, the relationship doesn't matter You default to reactive mode - waiting for problems to surface on client calls instead of catching them in the data first You're not comfortable managing people - delegation is not the same as leadership You avoid hard conversations - whether that's telling a client their expectations are unrealistic or telling a team member their work isn't at the standard You rely on gut feel over data - the "I think this will work" answer, without being able to articulate your reasoning that is rooted in data and experience You're looking for a role where you can specialize in one discipline: this role requires breadth across media, copy, creative, funnels, and offers You treat AI as either a replacement for strategic thinking or something you can ignore entirely ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else. We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. BENEFITS: Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization. A collaborative and innovative work environment with a focus on creativity and results. ADDITIONAL: 9AM - 6PM EST Remote OUR CORE VALUES: BE BAD PLAY TO WIN EXTREME OWNERSHIP SOLUTIONS NOT PROBLEMS BEST IDEA WINS ALWAYS BE GROWING NOBODY IS BIGGER THAN THE TEAM Salary: $90,000 – $120,000 / year

Location: miami, United States ABOUT BAD MARKETING: We're a team of 130+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else. We specialize in local lead generation, e-commerce, and information marketing, catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more. Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. ABOUT THIS POSITION: We're looking for a direct response copywriter who can own creative strategy, ad writing, and email within a client pod in our info/coaching marketing division. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM -  writing ad scripts, body copy, emails, and hooks for clients spending $100k-$1M+ monthly on ads. But this isn't a "write what you're told" role. You're expected to drive the creative strategy process for your pod -  analyzing what's working, understanding why it's working, developing new concepts grounded in data, and coming to creative calls with prepared ideas and reasoning. The strategist collaborates and approves, but you lead on what gets tested and why. You'll also write email copy within frameworks established by a Senior Copywriter -  automation sequences, promotional campaigns, nurture flows. And you'll be pulling from messaging foundations (avatar research, messaging bibles, swipe files) that exist to make your creative sharper and more grounded. You're not starting from scratch on every ad -  you're building on a strategic base. If you're the type of copywriter who wants to understand why winners win -  not just that they win -  and you want to operate as a strategic partner rather than a production resource, this role is built for that. WHAT SUCCESS LOOKS LIKE: You come to creative strategy calls with prepared concepts, data analysis, and clear reasoning for what to test next -  not waiting for direction You can explain why a winning ad works -  the hook, the awareness level, the belief shift, the lead type -  not just that it performed well Your first drafts are close to final -  strategists are refining your copy, not rewriting it You know what's winning and losing across your clients without being asked -  creative trackers and performance data are part of your daily workflow Iterations are based on insight -  what messaging element is driving performance, what objection isn't being handled, what awareness level to target next -  not surface-level changes Your ads are grounded in the messaging foundations built by the Senior Copywriter -  not improvised from scratch every time The strategist trusts you to lead on creative so they can focus on client relationships and offer strategy Email copy is executed cleanly within Senior-defined frameworks -  you understand the sequence purpose and write accordingly A DAY IN THIS ROLE: Morning: Review your assigned tasks and creative priorities. Check the creative tracker -  what launched? What's testing? Any winners or losers from the last batch? Review any feedback or revision requests. Writing blocks: The bulk of your day is writing -  ad scripts, body copy, leads, emails. You're working from messaging foundations and your own performance analysis, not briefs handed to you fully formed. Performance check: Review creative trackers, Hyros, and reporting data. Know what's winning and losing. This isn't an occasional check-in -  it's a daily habit that drives your next round of concepts. Creative strategy calls: Weekly with your pod. You come prepared with analysis and concepts -  what's working, what's not, what we should iterate on, what net-new ideas are worth testing and why. You drive this conversation. Throughout the day: Fill out creative briefs with strategic reasoning (angle, awareness level, lead type, hypothesis) -  not just the copy Keep the creative tracker updated with batch details before submitting Coordinate with designers and editors on video scripts and static direction Communicate with your strategist and media buyer on creative status and pipeline health End of day: You can answer: What's the status of my active batches? What's winning and losing for each client? What's next and why? QUALIFICATIONS: 2-3+ years of direct response copywriting experience; info/coaching space preferred Understanding of awareness levels, belief shifts, and persuasion principles -  you know why messaging works, not just what to write Experience writing ad copy across formats: video scripts, static copy, body copy, hooks, headlines Ability to analyze creative performance and iterate based on data -  not just "try something different" but "here's what I think is working and what to test next" Experience with email copy execution -  writing within defined frameworks and understanding sequence purpose Comfortable with performance data -  creative trackers, attribution platforms, and reporting tools are part of your workflow, not something you avoid Strong grasp of avatar psychology and offer positioning -  you understand the audience you're writing for at a meaningful level Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning Comfortable working within structured systems -  creative trackers, naming conventions, brief templates, and approval workflows Collaborative by default -  you communicate proactively about status, pipeline, and performance insights without being asked YOU’LL THRIVE HERE IF: You're energized by understanding why copy works -  awareness levels, belief shifts, persuasion principles -  not just writing what sounds good You want to drive creative strategy, not just execute someone else's ideas You're curious about performance data and want your work to be measured -  wins and losses both teach you something You can take loose direction and come back with developed concepts and clear reasoning You're comfortable pushing back when briefs are unclear or strategy doesn't make sense You want to be a strategic partner to your pod, not a production resource You communicate proactively -  you'd rather over-communicate on status and pipeline than let things slip THIS MAY NOT BE FOR YOU IF: You prefer detailed briefs that tell you exactly what to write You see copywriting as creative expression rather than strategic persuasion You're not interested in performance data or iteration -  you'd rather write and move on You're uncomfortable with direct feedback on your work You want to write in isolation without worrying about how creative is performing You prefer to wait for direction rather than bring your own ideas BENEFITS: Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization. A collaborative and innovative work environment with a focus on creativity and results. ADDITIONAL: 9AM - 6PM EST Remote W2 (US Residents Only) OUR CORE VALUES: BE BAD PLAY TO WIN EXTREME OWNERSHIP SOLUTIONS NOT PROBLEMS BEST IDEA WINS ALWAYS BE GROWING NOBODY IS BIGGER THAN THE TEAM

Location: Anywhere, Worldwide Remote | 9AM - 6PM EST We're looking for a funnel builder who can take approved copy and turn it into professional, conversion-focused pages - fast. You'll serve all pods across our info/coaching division, building landing pages, sales pages, checkout flows, application funnels, webinar registrations, and everything in between. You work primarily in GoHighLevel and ClickFunnels, with other platforms as needed. You design and build directly in the builder - no mockup required for most pages. You need to know what a high-converting page looks like for different funnel types and client contexts, and you need to be able to produce it quickly. Standard pages and funnels should be done in days, not weeks. The quality bar: pages look intentional, not like a template. Checkouts process payments. Forms submit. Links work. Mobile looks good. When you hand off for MarTech's tech check, they're verifying tracking - not finding broken basics you should have caught. This isn't a silent execution role. If something in the copy or funnel structure would work better adjusted, you say so. If something's off technically or from a conversion standpoint, you flag it. What Success Looks Like Builds are fast and accurate - standard pages/funnels completed in days with minimal rework Design decisions make sense for the client and funnel type - you're not applying the same layout to everything Pages look polished across devices without needing a designer to hand you a mockup Self-QA is thorough - MarTech isn't finding broken links, form errors, or checkout issues PMs and strategists know where builds stand without chasing you When specs are unclear, you ask. When timelines shift, you communicate early A Day In This Role Morning: Check ClickUp for active tasks and priorities. Flag anything that needs clarification before you start building. Throughout the day: Build. That's the core of it - implementing copy into pages, handling forms, checkouts, embeds, and technical elements. Communicate status and blockers as they come up. Self-QA everything before handoff. Coordinate with PMs on what's ready for tech check. End of day: You can answer: What's on track? What's at risk? Does anyone need an update from me? Weekly: Review the build pipeline, check completed builds for post-launch issues, flag capacity concerns early. Experience & Requirements 2+ years building pages and funnels professionally Deep knowledge of GoHighLevel and ClickFunnels - you should be fast and fluent in both, not learning on the job Working knowledge of HTML/CSS for platforms that require it (Unbounce, Webflow) Strong design sense - you understand visual hierarchy, spacing, and how to make pages that convert, not just pages that exist Experience with forms, conditional logic, checkout configuration, and multi-step funnel flows You test your own work across devices before handing it off Clear written communication in Slack and ClickUp Strongly preferred: Experience in direct response, info/coaching, or performance marketing Basic understanding of how tracking works - enough to build pages that support what MarTech needs to implement You'll Thrive Here If You're fast and take pride in efficiency without cutting corners You can look at copy and a funnel map and know what the page should look like without being told You care about whether the page converts, not just whether it's built You speak up when something doesn't make sense You'd rather catch a broken checkout yourself than have someone find it after launch This May Not Be For You If You need a mockup for every page Self-QA feels like extra work You'd rather execute silently than flag problems You prefer specializing in one platform Written async communication isn't your strength ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else. We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. BENEFITS: Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization. A collaborative and innovative work environment with a focus on creativity and results. ADDITIONAL: 9AM - 6PM EST Remote W2 (US Residents Only) OUR CORE VALUES: BE BAD PLAY TO WIN EXTREME OWNERSHIP SOLUTIONS NOT PROBLEMS BEST IDEA WINS ALWAYS BE GROWING NOBODY IS BIGGER THAN THE TEAM