Senior Product Marketing Manager - Upmarket

Location: Remote Workplace: Remote Kit https://kit.com/ is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. THE ROLE Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product. You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for. This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.   YOUR SUPPORT SYSTEM You'll report to Christina Lhi https://www.linkedin.com/in/christinalhi/, Head of Marketing, and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit. You'll spend a lot of your time with: - Our sales leadership, on who we sell to, the deal toolkit, enablement, and win/loss - Account Executives and Solutions Consultants, on demo narratives, discovery, and technical and migration proof - Product, on packaging, launches, and roadmap input - RevOps and analytics, on how accounts get routed to sales, attribution, and pricing decisions - Creator Success, on case studies, customer references, and expansion plays - Demand gen, content, and events, on campaigns and events for established creators   WHAT YOU'LL DO - First Week: Dive into our onboarding curriculum in Notion and learn Kit's product, pricing, and current positioning. Attend Get-To-Know-You (GTKY) meetings with marketing, sales, Solutions Consultants, RevOps, and Creator Success. Get access to our CRM, call recordings, and product analytics, and start listening to recent sales calls. Understand how product marketing currently works at Kit - First Month: Shadow 15+ sales calls and talk with 10 established creators, including recent wins, losses, and churned accounts. Audit the sales content reps use today and how product usage currently routes accounts to sales. Set baselines with RevOps for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view with the entire growth team on who our established creator buyer is and the three biggest gaps in how we sell to them. And an action plan on how we can win these creators. - First Six Months: Define the ideal customer niches and buying personas. Ship a messaging framework for these personas, tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration, and make sure it fits Kit's broader story. Build the core deal toolkit: first-call and demo narrative, discovery guide, pitch deck, business case template, security and deliverability one-pagers, a migration plan, and competitive battlecards. Build and execute GTM tactics needed in order to drive MQLs and ultimately new MRR attributed to the sales funnel. - First Year: Sales runs on messaging and tools you built, pitch with confidence and we drive 2X inbound MQLs from when you started. You’ll own and lead our channel strategy, setting the vision, driving cross-functional alignment, and partnering with Marketing to bring it to life. You'll run a quarterly win/loss program and share what you learn openly, build a clear path for sales leads on our website, and make sure launches that matter to larger accounts ship with both a self-serve and a sales-assisted version. Your work has a direct impact on helping Kit reach $100,000,000 ARR while protecting the self-serve engine that got us here.     WHAT WILL S.E.T. YOU UP FOR SUCCESS   Skills - Segmentation and buyer definition: turning firmographic and product usage data into a clear picture of who to sell to and when - Messaging and positioning for a sales-assisted buyer, including competitive differentiation and objection handling - Sales enablement that reps actually use: demo narratives, discovery guides, business cases, and battlecards - Writing and storytelling that turns product depth into a business case a non-technical buyer can act on - Working with CRM, product analytics, and pipeline data to measure funnel conversion, win rate, and deal size - Customer and market/competitor research, including win/loss interviews and call analysis - Systems thinking: connecting people, processes, data, and tools to identify opportunities and build repeatable solutions across the go-to-market motion - Strong AI fluency: knowing when to leverage AI and how to build AI-powered workflows or tools that scale product marketing work, with human judgment and quality checks built in - Pricing and packaging input for a new tier or add-on (nice to have) Experiences - 7+ years in B2B SaaS product marketing, including at least 2 years supporting a sales team selling to mid-market and/or larger accounts - Added a sales-led motion on top of a product-led one at a high-growth company, and can show what changed before and after with clear metrics - Built a deal toolkit and enablement program from little or nothing, and tied it to a sales metric like win rate or deal size - Ran a win/loss or customer research program that changed how a team sold or built - Ran an expansion or account-based program for an existing customer base (nice to have) - Worked in email, martech, or the creator economy Traits - You lead without a formal title. You align sales, product, RevOps, and finance on goals, trade-offs, and what success looks like, then keep things moving. - You advocate for creators in decisions, and you protect the self-serve experience instead of pushing every account toward sales. - You act with urgency and stay focused on hitting OKRs and owning outcomes. - You work in public. You share findings, drafts, and the reasoning behind decisions so others can build on them. - You connect data to decisions, and you help others get sharper about using it. - You raise the bar on quality and iterate toward it, and you shape how your team uses AI, from call analysis to keeping battlecards current.   WHAT WON'T SET YOU UP FOR SUCCESS - Experience in only self-serve or only enterprise sales. This role lives in the space between them, and you'll need to understand both. - Treating enablement as a deck handoff. The work includes coaching reps, measuring what gets used, and revising what doesn't land. - Wanting a sales playbook already in place. Much of this motion doesn't exist yet, and you'll be building it as you learn. - Preferring to be measured on output rather than outcomes. You'll share accountability with Sales for win rate, deal size, and expansion revenue. - Needing extensive approval before acting. You'll be trusted to make calls on speed versus quality and to explain your reasoning. - Discomfort with direct, candid feedback, especially from sellers on what's working in live deals.   WORKING HOURS AND LOCATION We're 100% remote with team members across the globe. We work mostly on East Coast time—so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.   COMPENSATION + PERKS + BENEFITS Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level 4 ($166,000). Level is determined based on experience and our interview process.   PERKS + BENEFITS INCLUDE: - Profit Sharing https://www.linkedin.com/feed/update/urn:li:activity:7454911054947688448/ - Kit equity - 401k with a 5% match - We cover up to $2,280 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna - $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget - Individual learning + development budget ($3,500/year) - Creator meetup budget ($50/month) to connect with creators over coffee, lunch, or other in-person meetups - Gender affirming benefits - Childcare benefit up to $3,000 annually through JOON - Twenty (20) days of paid time off during each year of employment - Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work - Ten (10) paid holidays a year - Two weeks of paid sick time each year, including mental health + well being days - Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year - Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months - Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period - Four-week, paid sabbatical after five years with the team - Fantastic in-person or virtual retreats with the team twice a year   HOW TO APPLY We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: 1. A phone screen with our recruiter (30 min) 2. Hiring manager interview (45 min) 3. Take-home assignment 4. Panel interview (60 min)   We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.