Digital Marketing Manager

Responsibilities: — Manage Google Ads and LinkedIn campaigns end-to-end, including strategy, budgeting, bidding, keyword research, audience building, and creative testing to drive pipeline growth and optimize customer acquisition costs (CAC). — Expand advertising efforts into review platforms such as G2 and Capterra where strategically appropriate. — Design and execute email marketing programs using Pardot, focusing on segmentation, multi-touch nurture tracks, trigger-based sends, and lifecycle campaigns tailored to key buyer personas. — Own account-based marketing (ABM) tooling, account scoring, and 1-to-many ABM frameworks. — Collaborate with Sales and Revenue Operations to build tiered target account lists and deliver personalized, programmatic campaigns. — Build, maintain, and troubleshoot marketing automation workflows, lead scoring models, and routing rules to ensure timely and accurate lead delivery to Sales. — Improve website conversion rates through landing page optimization, form optimization, and conversion rate optimization (CRO) experiments. — Track and report performance across paid media, email, ABM, and automation channels, including spend, conversion rates, pipeline velocity, and CAC to guide budget allocation. — Continuously run experiments across channels, messaging, and funnel paths to optimize marketing effectiveness. — Collaborate closely with Sales, Business Development Representatives (BDRs), Revenue Operations, and Product Marketing to ensure alignment on targeting, messaging, and lead handoffs. Requirements: — Minimum 4 years of B2B digital demand generation experience with a proven track record of scaling inbound pipeline. — Hands-on expertise managing and optimizing Google Ads and LinkedIn Ads with a focus on efficiency and revenue generation. — Strong command of Pardot or similar enterprise marketing automation tools, including email compliance, segmentation, and lead scoring frameworks. — Proficiency with Salesforce, Google Analytics (including GA4), and WordPress or equivalent content management systems. — Exceptional analytical and problem-solving skills with deep understanding of marketing attribution models and funnel metrics. — Strong project management and cross-functional collaboration skills across Marketing and Sales teams. — Self-motivated, curious, and able to thrive in a fast-paced environment with a passion for continuous learning. Benefits: — Remote-first work model with colleagues globally. — Opportunity to work on impactful projects supporting live event organizations. — Inclusive and diverse work culture committed to accessibility and equal opportunity. The role is fully remote but the company is headquartered in La Canada Flintridge, California, United States. Salary starts at $85,000 CAD per annum.