Regional Head of Marketing, CIS

Responsibilities: — Assess and prioritise opportunities across the CIS region, building a clear understanding of player segments, competitors, channels, and commercial potential. — Develop the regional marketing plan aligned with the global strategy, recommending budget, resources, and phased hires to execute it. — Rapidly test new markets, channels, and campaigns, scaling successful initiatives and discontinuing ineffective ones. — Collaborate with central paid media, affiliate, agent, and partnerships teams to set regional acquisition priorities and grow a high-quality player base. — Lead regional brand and community activities including social channels, community groups, PR, events, and sponsorships. — Plan regional promotions and tournament series tailored to local player preferences and time zones. — Manage localisation of regional marketing efforts, including messaging, creative, promotions, and community tone, working with CRM, VIP, and Customer Service teams to localise player journeys and support. — Leverage regional networks to engage affiliates, agents, creators, poker communities, partners, and talent. — Provide regional insights to inform global strategy and report on performance, competitor activity, and market opportunities. Requirements: — Senior experience in online poker, casino, or iGaming marketing with deep knowledge of at least one key CIS market. — Proven success in scaling user acquisition and brand awareness in a market. — Strong judgment in assessing complex or emerging markets. — Experience in building marketing budget cases and allocating spend against acquisition targets. — Solid understanding of acquisition economics including CAC, LTV, cohort analysis, revenue share, and CPA. — Established network among regional poker affiliates, agents, creators, and marketing talent with demonstrated results. — Experience in team building and leadership through influence alongside central teams. — Native speaker of a key regional language and professional proficiency in English. Benefits: — Competitive salary and performance-based bonuses. — Opportunity to work with cutting-edge blockchain and online gaming technology. — Flexible working hours and fully remote work option. — Collaborative and inclusive team culture. — Professional development and career growth opportunities within a rapidly evolving company.