Social Lead

Location: Abu Dhabi, UAE About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. About the Role Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a "post and pray" role — you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture. You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability. What You'll Own Strategy & Narrative Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community Build and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guidelines Develop channel/product-specific strategies that balance global consistency with regional relevance Team Leadership & Operations Lead, mentor, and grow a global social media team (currently ~4–6 members) plus manage relationships with production and influencer agencies and other departments Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response Campaign & Content Execution Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable Oversee influencer strategy — from shortlisting and legal clearance to performance tracking Manage the production agency relationship for high-quality video content the internal team cannot produce at speed Data, OKRs & Reporting Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively Leverage AI tools for trend harvesting, content optimization, and competitive analysis Cross-Functional Collaboration Work closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort Align with the Strategy Office on global go-to-market strategy and upper-funnel performance Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions What We're Looking For Must-Have 4–8 years of social media experience, with at least 3 years in a leadership role managing a team Marketing background — you think in campaigns, narratives, and audience journeys, not just posts Proven track record of growing social accounts at scale for a global brand (1M+ followers preferred) Strong project management skills — you can run multiple workstreams, manage agencies, and hit deadlines without chaos Experience with Sprinklr or equivalent enterprise social media management platforms AI-native mindset — you actively use AI tools in your workflow for content, research, and analysis Exceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong plus Nice-to-Have Experience managing influencer programs end-to-end, including legal and compliance workflows Background working with executive communications — writing for or managing the social presence of C-suite spokespeople Experience with rebranding or brand evolution at a global company Familiarity with OAP/project management systems and cross-functional campaign coordination Deep knowledge of crypto, Web3, or fintech — you can write about DeFi, trading products, and market events without needing a translator (optional) What Makes This Role Unique You'll be shaping the social voice of a top-3 global crypto exchange during a pivotal rebranding moment Direct access to and collaboration with the executive leadership A team that is genuinely invested in getting better — we're building SOPs, improving briefs, and upgrading our tooling (new OAP system launching mid-August) Real budget, real agencies, real campaigns — this is not a one-person show A culture that values ownership, speed, and creative courage What We Don't Want Someone who needs to be told what to post Someone who can't write a content brief or manage an agency Someone who treats social as a support function rather than a growth engine Someone who can't handle ambiguity or a fast-moving environment Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.