General Manager — Crypto Casino Brand

Location: Lithuania Workplace: fully About the Client Our client is an international iGaming operator with online casino and sportsbook products. It works with players through digital channels and develops partnerships across the gaming ecosystem. Role Overview As General Manager, you will own the crypto casino brand end to end: strategy, P&L, growth and team. You will report directly to the co-founders and act as the CEO of the brand. In the first phase, the focus will be on player acquisition and growth, while you build the structure and team that will scale the business long term. Key Responsibilities Own the brand’s P&L, including revenue, acquisition costs, bonus spend, margins, budgets and forecasts. Define and execute a growth roadmap for the next 3–12 months and beyond, covering markets, channels, product priorities and milestones. Drive player acquisition through affiliates, KOLs, influencers, streamers, community platforms, paid media and alternative traffic sources. Build the brand’s community and positioning among crypto-native audiences. Shape gamification, loyalty and VIP mechanics, bonus economics and potential future token utility with product and technology teams. Improve onboarding, reactivation, VIP management and player lifetime value with CRM. Establish KPIs, reporting, unit economics and a regular decision-making cadence. Build a dedicated team, initially using shared resources and hiring key roles as the business grows. Assess which markets, channels and partners merit investment. Work closely with founders, finance, compliance, payments and product teams. Requirements Proven experience growing a B2C crypto product, such as a crypto casino or sportsbook, exchange, wallet or other consumer Web3 product. Hands-on ownership of a P&L or full commercial results, beyond a marketing budget. Strong understanding of player or user acquisition economics and traffic quality, ideally in high-risk verticals. Deep knowledge of crypto-native audiences, community building and KOL marketing; experience with token launches or on-chain mechanics is a plus. Experience building and managing teams of 15–20+ people through hiring and delegation. Ability to set priorities, turn strategy into action and deliver measurable results. iGaming experience is a strong plus, but not essential for candidates with a strong crypto B2C background. Fluent English. Languages: English Key Soft Skills Builds, motivates and holds a team accountable. Takes ownership and delivers measurable results. Communicates clearly and in a structured, data-backed way. Partners with the CEO, listens and challenges constructively with a well-reasoned view. Brings a professional, mature approach to a corporate-style environment. Works comfortably in a mixed Russian- and English-speaking team. What We Offer Competitive salary aligned with experience Collaborative and transparent team culture High-impact role in a scaling fintech company Recognition of personal milestones and achievements Social benefits