Senior B2B Marketing Manager

Location: Limassol, Cyprus We are looking for a senior, hands-on B2B Marketing Manager to build and lead our B2B marketing function. This is not a role for someone who only coordinates agencies or manages an existing team. We are looking for an experienced marketing professional who can take full ownership of the function from day one: defining the strategy, creating the plan, executing campaigns and establishing the processes needed to support our commercial growth. Initially, you will work independently and collaborate closely with our Commercial and Sales teams, external agencies and partners. As the function grows, you will be responsible for building and leading the B2B marketing team. We are looking for someone highly creative, commercially minded and exceptionally organised. Someone who understands what needs to be done, takes initiative and turns ideas into measurable results. Key Responsibilities: Build and execute Company's overall B2B marketing strategy. Create the annual marketing plan, budget and execution roadmap. Develop a consistent and distinctive B2B brand presence across all channels. Own the company’s social media strategy, with a strong focus on LinkedIn. Plan and execute content campaigns, thought leadership and executive positioning. Build and manage lead-generation campaigns that deliver qualified opportunities to sales. Develop account-based and outbound marketing initiatives for priority prospects and markets. Own the marketing funnel, from awareness and engagement through MQL and sales handover. Plan and manage Company's participation in international exhibitions, conferences and networking events. Take full ownership of event concepts, sponsorships, stand experience, activations, meetings and post-event follow-up. Create sales-enablement materials, including presentations, commercial collateral, case studies and product content. Manage external PR, creative, media and event partners. Implement the right marketing tools, reporting processes and performance dashboards. Track campaign performance, lead quality, conversion and return on marketing investment. Build the future B2B marketing team and establish clear roles, processes and KPIs. What We Are Looking For: Proven senior-level experience in B2B marketing, ideally within iGaming. SaaS, fintech or technology domains could be considered also. Demonstrated success in social media, lead generation and international event marketing. Experience building a marketing function, strategy or team from the ground up. Strong understanding of B2B sales cycles, commercial funnels and lead qualification. A highly creative mindset with the ability to develop original campaigns and brand concepts. Excellent planning, organisation and project-management skills. Strong commercial awareness and the ability to connect marketing activity with revenue. A hands-on approach and the ability to execute independently. Experience managing agencies, suppliers, budgets and multiple projects simultaneously. Excellent written and verbal communication skills in English. Strong analytical skills and confidence working with CRM, reporting and marketing automation tools. A proactive ownership mindset with high standards and strong attention to detail. What Success Looks Like: A clear and structured B2B marketing strategy is established and executed Aloplay develops a strong and recognisable presence within the iGaming industry. Marketing consistently generates relevant, qualified opportunities for the Sales Team. Events produce measurable meetings, leads and commercial opportunities. Marketing campaigns are supported by clear KPIs, reporting and ROI measurement. The marketing function operates independently, efficiently and with full accountability. A scalable team and operating structure are built as the company grows. By joining us, you can expect: A unique opportunity to build a career in a global, fast-growing company. An attractive remuneration package, based on qualifications and experience. Continuous learning and development opportunities. Company-wide events and team activities, fostering a fun and supportive work environment. Wolt monthly allowance. Snack Heaven! Our fully equipped kitchen offers free snacks, fruits, and beverages. Medical and wellness app, supporting both mental and physical well-being! Apply now and let’s achieve success together Apply at https://aloplay.bamboohr.com/careers/109?source=aWQ9MTg%3D to become a member of our amazing team! We appreciate all applicants' interest in our open position. Due to the large number of applications, only those who are being considered for the role will be contacted. All applications will be handled with the utmost confidentiality.