Director of Enterprise Portfolio Marketing

Location: Tel Aviv-Yafo, Tel Aviv District, Israel About Aidoc Aidoc is the market leader in healthcare AI and has developed the world's largest clinical frontier model, supporting nearly 50 million patients each year. Aidoc is deployed in more than 2,000 medical centers worldwide. Since our founding in 2016, Aidoc has raised over $500 million and achieved a record number of FDA-cleared solutions. Medical diagnosis is hitting a breaking point, where the number of physicians hasn't kept up with the rapidly growing patient load. This leads to misdiagnosis and treatment delays that result in hundreds of thousands of deaths every year. Aidoc assists clinicians by precisely highlighting diseases directly on medical images, preventing misdiagnosis and ensuring that urgent patients receive the immediate attention they need. About the Role: AI in healthcare is a crowded and often misunderstood space. You’ll help shape how health-system leaders understand diagnostic AI and what sets Aidoc apart. As our Director of Enterprise Portfolio Marketing, you’ll own the enterprise positioning, messaging and go-to-market strategy, connecting diagnostic AI, Care Coordination, aiOS and emerging point-of-care experiences into a compelling proposition for health systems. This is a strategic, highly hands-on role. You’ll work across Product, Product Marketing and commercial teams to connect portfolio strategies, support strategic customer engagements and drive initiatives from strategy through execution. You’ll personally create the messaging, presentations and commercial materials that bring our enterprise story to life. Based in Israel, you’ll work closely with product and technology teams while maintaining strong engagement with U.S. customers and commercial teams. Key Responsibilities: Enterprise positioning and portfolio strategy: Own the enterprise value proposition, positioning and differentiation. Connect capabilities across the portfolio into a compelling story that addresses health-system priorities, working closely with service-line product marketing leaders. Portfolio and technology translation: Build deep knowledge of our products, aiOS, AI capabilities, integrations and roadmap. Work across Product and Product Marketing to connect strategies, align messaging and translate portfolio developments into meaningful customer value. Executive storytelling: Personally develop messaging frameworks, executive decks, sales narratives and commercial materials. Turn complex technology and market insights into clear, persuasive stories that resonate with health-system decision-makers. Customer and competitive insight: Engage directly with customers, prospects, Sales and Customer Success to understand buying priorities, objections and competitive alternatives. Bring these insights into positioning, portfolio strategy and product discussions. Go-to-market strategy and execution: Own go-to-market approaches for enterprise and emerging point-of-care offerings. Independently drive initiatives from strategy through execution, partnering with Marketing, Sales and Enablement to ensure commercial readiness. Strategic sales engagement: Partner with Sales on strategic opportunities, participate in customer meetings and executive briefings, and tailor the enterprise story to different stakeholders and buying priorities. Requirements: 7+ years of relevant experience in Product Marketing, Product Management, Product Strategy, Solutions Strategy, or related roles within complex B2B technology environments. Demonstrated ownership of positioning, value propositions, and commercial storytelling, with the ability to connect multiple products, technologies, or capabilities into a compelling enterprise proposition. Strong technical fluency and the ability to translate complex AI and enterprise technology into customer value. Deep understanding of the U.S. healthcare market, enterprise technology buying and senior health-system decision-makers. Exceptional English writing and presentation skills, with a track record of personally creating messaging, executive decks and customer-facing materials. Strong strategic judgment, commercial instinct and customer-facing credibility. Comfortable navigating ambiguity, challenging assumptions and working across Product, Sales and leadership. Independent and hands-on, able to move from strategic thinking to detailed content creation and execution. Ability to collaborate effectively with U.S.-based teams, including flexibility for meetings across time zones. Willingness to travel internationally, particularly to the U.S., as business needs require. Working at Aidoc - Our Perks: Be part of something big - using cutting-edge technologies to transform the Healthcare industry (while saving patients’ lives) We work in a hybrid model, with our new offices located at 34 HaMasger Street in Tel Aviv and parking for employees. Amazing and healthy breakfasts and lunches prepared daily by our personal chef! Stocked up kitchen & meal card Wellness: Aidoc employees-only gym, plus Pilates, Yoga, and functional workouts classes. Amazing culture - collaborative, transparent & fun! Attractive compensation package & benefits Aidoc is deeply committed to creating an inclusive workplace, and to the principle of equal opportunity for all individuals. We prohibit discrimination and harassment based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by law.