Director of Marketing - Monster Hunter Now

Location: JP - Tokyo, Japan Scopely Explore (formerly known as Niantic) is looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for Monster Hunter Now. The ideal candidate possesses a genuine passion for the product, and can handle multiple responsibilities. In this role, you will lead a team of skilled, savvy, and hardworking marketers to build impactful consumer touchpoints across user acquisition, social media, community engagement, and IRL events. You will also work with executives, cross-functional teammates, and external business partners. Most importantly, you’ll have a lot of fun while contributing to Scopely Explore's mission of inspiring people to explore the world together. As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions for any marketing initiative. What you will do Lead the Monster Hunter Now marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices. Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns. Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal. Own and manage the marketing budget for Monster Hunter Now. Conduct return on investment analyses on all campaigns and apply takeaways to future programs. Collaborate with cross-functional team members and external partners to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings. Evaluate and evolve existing workflows, proactively identifying opportunities to build AI-driven solutions and automation to improve productivity, eliminate repetitive tasks, reduce errors and increase overall quality of work. Actively get involved in initiatives to promote AI solutions and be at the forefront of thought leadership for AI-driven solutions. Nurture relationships with key executives in Japan and US, and drive global alignment on major marketing initiatives. Guide the team in a multi-cultural environment. Required in-office attendance 3 days a week on Tuesdays, Wednesdays, and Thursdays. What you will need 14+ years of relevant marketing experience in areas including: product positioning strategies that factor in market dynamics and user insights, paid media campaign strategy and management including creative development, agency selection, media planning & buying, campaign tracking, and optimization, social media marketing. Experience working on a highly cross-functional with the ability to coordinate dynamic projects with internal and external partners. Outstanding verbal and written communication skills in English and Japanese, with experience in developing and delivering executive-level presentations. Deep understanding and passion for Scopely Explore’s mission and values. Ability to work in a fast-paced hybrid environment. Handle stress appropriately. Solve practical problems and adapt to dynamic situations with little notice. ------------------------------------------------ Scopely Explore (旧Niantic)では、「Monster Hunter Now」のGo-to-Market（市場投入）戦略およびマーケティングコミュニケーションの企画・実行をリードするマーケティングディレクターを募集しています。 理想的な候補者は、本プロダクトに対する強い情熱を持ち、複数の業務・責任を同時に担える方です。 このポジションでは、経験豊富で優秀、かつ意欲的なマーケターのチームを率い、ユーザー獲得、ソーシャルメディア、コミュニティエンゲージメント、リアルイベントなど、ユーザーとの接点を幅広く構築し、インパクトのあるマーケティング活動を推進していただきます。 また、経営陣、社内のクロスファンクショナルなチームメンバー、社外のビジネスパートナーとも連携していただきます。 何よりも、Scopely Explore (旧Niantic)の「人々が一緒に世界を探索することを促す」というミッションに貢献しながら、仕事そのものを楽しんでいただけるポジションです。 「Monster Hunter Now」はグローバル展開するプロダクトであるため、世界各地のチームメンバーと協力し、各地域で実施するマーケティング施策において、一貫性と正確性を確保していただく必要があります。 主な職務内容 モバイルゲーム／アプリのマーケティング戦術、ユーザー獲得、エンゲージメント、リテンション、および一般的なマーケティング手法について深い知識を発揮し、「Monster Hunter Now」のマーケティングチームをリードする。 チームと協力して、プロダクトのポジショニングを明確化し、主要なメッセージングを策定するとともに、マーケティングキャンペーンの開発を支援する。 マーケティング部門のメンバーや、プロダクトマネジメント、事業開発、オペレーション、コミュニケーション、法務などのクロスファンクショナルなパートナーと緊密に連携し、Go-to-Market、エンゲージメント、リテンション戦略を策定・実行する。 「Monster Hunter Now」のマーケティング予算を管理・運用する。すべてのキャンペーンについてROI（投資対効果）を分析し、その結果や学びを今後の施策に反映する。 社内のクロスファンクショナルなメンバーおよび社外パートナーと協力し、プロジェクトメンバーとの強固な協働関係を構築する。定例会議への継続的かつ確実な出席・参加も含む。 現在の業務フローを評価・改善し、生産性向上、反復作業の削減、エラーの低減、業務品質の全体的な向上につながるAIを活用したソリューションや自動化の機会を積極的に見出す。 AIソリューションの推進に積極的に関与し、AIを活用したソリューションに関する先進的な取り組みや知見の発信をリードする。 日本および米国の主要な経営幹部との関係を構築・維持し、主要なマーケティング施策についてグローバルでの方向性を一致させる。 多文化な環境においてチームを指導する。 火曜日、水曜日、木曜日の週3日、オフィス勤務が必須。 応募資格 市場環境やユーザーインサイトを踏まえたプロダクトポジショニング戦略、クリエイティブ開発を含む運用型広告キャンペーンの戦略立案・管理、広告代理店の選定、メディアプランニング・バイイング、キャンペーンの効果測定・最適化、ソーシャルメディアマーケティングなどの分野で、 14年以上の関連マーケティング経験 。 非常に多くの部門が関わるクロスファンクショナルな環境での経験があり、社内外のパートナーとダイナミックなプロジェクトを調整・推進できる能力。 英語および日本語での非常に優れた口頭・文章コミュニケーション能力 。経営幹部向けのプレゼンテーションを作成・実施した経験。 Scopely Explore (旧Niantic)のミッションおよびバリューに対する深い理解と情熱。 スピード感のあるハイブリッドな職場環境で働けること。適切にストレスへ対処し、予期せぬ状況でも実務的な問題を解決し、急な変化にも柔軟に対応できること。 About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/ . Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @ scopely.com . Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice . Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.