Marketing Manager – Senior

Location: PL Workplace: remote Overview: SOFTSWISS is hiring a Marketing Manager to join our SMM Team. We are looking for a strong Middle+/Senior-level Marketing Manager who can independently own B2B social media and community-building initiatives end-to-end. Purpose of the role: You will take ownership of the function, combining strategic thinking with hands-on execution to drive initiatives, manage processes independently, and ensure effective delivery across multiple tasks and priorities. Key responsibilities: Develop and execute B2B social media and community-building strategies aligned with business and marketing objectives. Own the end-to-end management of social media initiatives, from content planning and ideation to execution, publishing, and performance analysis. Create engaging, high-quality English-language content for B2B audiences, including expert-driven and industry-specific topics. Manage and grow professional communities across relevant social media platforms, driving engagement and audience development. Collaborate with internal teams, senior stakeholders, industry experts, and external partners to develop and deliver content initiatives. Identify opportunities to improve social media performance, introduce new content formats, and explore relevant channels and digital trends. Monitor and analyze social media metrics, evaluate content effectiveness, and optimize strategies based on performance insights. Coordinate multiple projects and priorities simultaneously, ensuring timely delivery and consistent content quality. Take ownership of social media processes and initiatives, proactively identifying challenges and implementing improvements. Required Experience: 6+ years of experience in marketing, SMM, content, or digital marketing. Native Russian: must-have English B2+, with confident written and spoken communication. Excellent copywriting skills in English: the ability to write clear, engaging, and compelling content, including on complex B2B and expert topics. Strong understanding of B2B social media: content strategy, formats, tone of voice, engagement, community building, expert content, analytics, and performance. Excellent management skills: multitasking, prioritization, autonomy, ability to manage multiple projects and deadlines simultaneously. Strong communication skills: comfortable working with different teams, senior stakeholders, experts, and external partners. Strong digital marketing awareness: up-to-date understanding of digital trends, content formats, social media mechanics, and what works for modern audiences. Ability to own projects end-to-end: from ideation and briefing to execution, publishing, and performance analysis. Ability to go beyond execution and propose solutions: identify growth opportunities, new formats, topics, channels, and ways to improve results. Strong analytical and structured thinking: able to work with data, draw conclusions, and adjust the approach based on results. Ability to work in a fast-paced environment, quickly switch between priorities, and maintain a high quality of execution. Strong ownership mindset: does not wait for detailed instructions, takes responsibility, makes decisions, and drives tasks to completion. Nice to have: Experience in iGaming / fintech/tech / SaaS Experience in an SMM, creative, or digital agency: comfortable working at a fast pace, handling multiple projects, and operating in “firefighting mode” when needed. Experience working with B2B audiences and expert content Experience in community building and developing professional communities. Experience with LinkedIn, Telegram, and other B2B-relevant platforms. Experience working with personal brands of senior executives/industry experts. Ukrainian / Belarusian is also considered a strong advantage. Main Advantages Private health insurance Sports benefits Comprehensive Mental Health Program Free English lessons (online) Local language courses Paid time off Maternity leave support Referral program rewards Upskilling, internal workshops, and participation in professional conferences and corporate events