Events Manager - EU

Location: Amsterdam, Netherlands Workplace: OnSite Who We Are XDS Bicycles (Xidesheng Bicycle Co., Ltd.) is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames. XDS has spent 30 years designing, engineering, and manufacturing bikes under our own roof, with performance that speaks for itself: on roads, in shops, and at the pro level with the XDS Astana Team riding our X-Lab elite performance bikes to compete at the highest level of international road racing. XDS’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver: - Over 500,000 complete bikes annually across road, mountain, gravel, city and e-bike segments - More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility - 300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloys - Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership For more info, please check out https://xds.co/ XDS is seeking an Events Manager to own the planning, execution and operations of X-LAB events across Europe. You turn an approved event calendar into events that run on time, on budget and to standard: trade shows, dealer events, consumer festivals, demos and pop-ups. This is an operations role. You own the logistics, vendors, budgets, assets and timelines behind every European event, and the marketing operations that keep them moving. Brand strategy and creative direction come from the global marketing team in Los Angeles; you make them happen on the ground in Europe. You are organized, calm under pressure and obsessive about details. You are comfortable working across time zones with teams in Shenzhen andLos Angeles, and with organizers, dealers and suppliers in several European countries. WHAT YOU’LL DO Event Planning & Execution   • Own end-to-end execution of all European events, including trade shows, dealer events, consumer festivals, gran fondos, demos, and pop-ups • Build and manage each event’s timeline, run of show, staffing plan, and on-site schedule • Lead onsite load-in, booth and pop-up setup, guest flow, teardown, and load-out • Secure event slots, permits, insurance, and organizer requirements prior to deadlines   Logistics & Vendors   • Source, contract, and manage local vendors (venues, AV, rigging, F&B, fabrication, freight, staffing, hotels) • Coordinate shipping, customs, and storage of bikes, demo fleet, and event materials across Europe • Book team travel and accommodations for each event   Budgets & Reporting   • Build and manage per-event budgets, track spend against plan, and reconcile invoices • Deliver a post-event recap within 7 days, including attendance, leads, demo rides, dealer activity, and spend • Keep the European event calendar and tracker up to date for the global marketing team   Marketing Bike Inventory & Event Assets   • Own the European marketing bike inventory (demo and event bikes: sizes, builds, condition, servicing, location) • Track all bikes going out and coming back for events and loans, and update the inventory log • Own the European event kit: booth and pop-up structures, signage, displays, and giveaways • Keep materials inventoried, maintained, and event-ready; flag replacements and new builds proactively • Coordinate with the US Events Manager and EU design team to ensure booths, signage, and event assets are brand-consistent across markets   Marketing Operations   • Run event registration, RSVPs, and lead capture; deliver leads to sales and dealers post-event • Coordinate with sales, dealers, and the dealers and the global marketing team so every event has clear goals and follow-up • Maintain event SOPs, vendor lists and playbooks so events can repeat and scale YOU’RE A GREAT FIT WITH: - 4–7+ years in event management, event operations, or trade show production - A track record running multi-country events or trade shows in Europe, from planning through teardown - Strong budget management and vendor negotiation skills - Fluent English plus at least one other European language (Spanish, French, Italian, German, or Dutch) - Right to work in the Netherlands - Comfortable traveling 40–60% and working some evenings and weekends around event dates - Comfortable lifting, setting up, breaking down, and hustling when needed   YOU’RE A SPECTACULAR FIT WITH: - Experience in cycling, outdoor, mobility, automotive, or premium consumer brands - Experience with European cycling events (gran fondos, festivals, Spring Classics, or Grand Tour start villages) - Knowledge of EU freight, customs, and temporary-import rules for event materials - Familiarity with CRM, event registration, and lead capture tools - A network of European event suppliers and organizers   SUCCESS METRICS - Every European event runs on time and within its approved budget - Recaps land within 7 days, with leads handed to sales and dealers - The event kit is always inventoried, maintained, and ready to ship - Vendors and organizers want to work with us again - Each event runs smoother than the last, with SOPs that let the calendar scale   OUR COMPENSATION AND BENEFITS   - Competitive base salary - Demo bike fleet and comprehensive travel allowances