Specialist Trade Marketing

Location: Brazil; São Paulo, São Paulo, Brazil We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Job Overview Drive 360 Brand Plans for the Fashion and Pre-school brands to maximize Hasbro's profitability and revenue through portfolio management, price strategy, and trade and communication briefings. Location and Work Arrangement This role is based at our São Paulo, Brazil office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays. What You'll Do Achieve brand growth & profitability aligned with annual budget plan Deliver accurate portfolio recommendations by brand and channel for the main line and exclusives line. Effectively launch communication brand plans aligned with Trade&Marketing manager / Licensing and Location-Based Entertainment (LBE) experiences and events Monitor brand performance monthly (point of sale and sell-in by brand) and identify improvement opportunities for each brand. Advocate of brand strategy for Sales, Media, Trade & E-com team considering consumer and customer needs Lead Marketing's participation in the Forecast Consensus Meeting with the Sales, Finance, and Operations teams Influence stakeholders and help the team prioritize tasks. Lead contact with regional/global team for the main brand's topics Support the director with strategict reports and analysis about the brands Who We Are We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all. Hasbro About the Company – Hasbro Wizards of the Coast Who We Are – Wizards of the Coast Equal Opportunity Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. Accommodations If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process. Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: Health & Wellness Time Off to Recharge Financial Well-being Life & Family Support Volunteer and Community Initiatives Learning & Development Exclusive Perks Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.