Creative Design Team Lead (AI & Performance Marketing)

Responsibilities: — Lead, mentor, and scale a team of 3 to 6 AI-driven Creative Designers, focusing on people growth as well as output. — Manage the production flow including task distribution, capacity planning, and strict quality control to ensure production-grade results. — Drive creative direction by developing concepts, hooks, and visual angles that effectively capture attention and convert. — Generate innovative ideas and encourage the team to move beyond safe iterations, guided by visual trends and competitor analysis. — Own the creative testing loop by building a database of successful creatives, analyzing failures, and using performance data to inform future iterations. — Monitor new AI models and tools, acting as the company's expert on creative possibilities with AI while remaining hands-on. — Conduct regular research and development, creating prompt and style libraries to maintain consistent quality as the team expands. — Stay actively involved with design tools such as Figma, Adobe Suite, and AI platforms to support the team, handle complex creatives, and experiment with new approaches. — Collaborate closely with the Generative AI Pipeline Engineer to translate creative needs into pipelines, presets, and automation. — Work in tight coordination with Creative Producers, Marketers, Media Buyers, and Video Editors to align strategies, negotiate deadlines, and resolve bottlenecks. Requirements: — Over 5 years of leadership experience managing creative/design teams in digital marketing. — Proven maturity as a leader and problem solver, capable of building clear processes, guiding teams, resolving conflicts gracefully, and embracing new ideas. — Strong project management skills ensuring projects are completed on time with top-tier quality and order. — Excellent visual craft skills including composition, lighting, color, typography, and anatomy, with the ability to articulate why a creative works or not. — Proficiency in design tools such as Figma and Adobe Creative Suite, with comfort integrating AI outputs into traditional design workflows. — Advanced knowledge and enthusiasm for AI, tracking new model releases and testing their impact on ad creatives. — Hands-on experience with modern AI image platforms like Figma Weave, Higgsfield, Magnific, Runway, or similar for creating photorealistic visuals. — Ability to select appropriate tools for tasks and correct artifacts. — Solid understanding of performance marketing static ad creatives across platforms like Google and Meta, knowing what drives CTR, CPA, and conversion rates. — Fluency in English, both spoken and written. Nice to have: — A strong portfolio demonstrating performance marketing creatives and AI-generated photorealistic work, ideally with leadership-driven results. — Experience with creatives for high-CPA verticals such as home improvement, insurance, health, legal, or finance. — Familiarity with creating visuals tailored for North American audiences. — Understanding of how static visuals integrate into video production pipelines. Benefits: — Fully remote work environment allowing choice of productive and comfortable location. — Generous paid vacation policy. — Unlimited sick days to ensure full recovery. — Support for ongoing learning including free books, workshops, and conferences. — Coverage for home office equipment and furniture expenses. — Medical insurance coverage and allowance for flexible fitness programs. — Engaging and enjoyable work culture.