Product Marketing Manager

Responsibilities: — Develop and execute product marketing and branding strategies for both business-to-consumer and business-to-business audiences. — Translate customer insights, market research, competitive intelligence, and industry trends into differentiated product positioning and go-to-market plans. — Collaborate with product management, marketing communications, design, and market-launch teams to communicate product features, benefits, and value propositions. — Lead promotional and digital marketing strategies across channels such as social media, email marketing, and online advertising to increase awareness, engagement, lead generation, and sales. — Provide creative direction for marketing content and promotional assets while ensuring consistency with brand standards across customer touchpoints. — Establish key performance indicators, evaluate campaign and marketing performance, and use data-driven insights to improve results and marketing effectiveness. Requirements: — Bachelor’s degree in Marketing, Business, Communications, or a related field. — At least 10 years of experience in marketing, product marketing, brand management, or a related field. — Proven experience in developing and executing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns. — Ability to use customer, market, competitive, and campaign-performance data to guide marketing decisions. — Demonstrated project management and cross-functional collaboration skills, including coordinating initiatives with product, communications, sales, or design teams. — Willingness to travel up to 10% for business meetings, customer engagements, and company events. — Legal authorization to work in the United States on a continual and permanent basis without company sponsorship. Preferred Qualifications: — Master of Business Administration or another advanced degree in Marketing, Business, or a related field. — Experience marketing consumer goods, products, or solutions to both business-to-consumer and business-to-business audiences. — Experience developing campaigns across social media, email marketing, online advertising, and other digital channels. — Knowledge of branding principles, customer behavior, market segmentation, and contemporary digital marketing practices. — Experience establishing marketing key performance indicators and using analytics to evaluate and optimize campaign performance. — Experience applying agile planning practices to marketing launches or product-release activities. Benefits: — Siemens offers a variety of health and wellness benefits to employees. Additional Information: — This is a remote position based in the United States. — Salary range is $105,533 - $180,913 annually with a target incentive of 10% of the base salary. — The actual wage offered may vary depending on budget, candidate experience, knowledge, skills, qualifications, and geographic location. — Siemens is an Equal Opportunity Employer committed to diversity, equity, and inclusion. — Reasonable accommodations are available for applicants with disabilities. — Legal authorization to work in the United States is required without company sponsorship.