Director of Affiliates

Responsibilities: — Own the affiliate budget and investment strategy. — Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI. — Build, manage, and nurture strong relationships with key affiliates and media partners. — Negotiate competitive commercial agreements and commission structures to maximise profitability. — Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV. — Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed. — Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space. — Develop forecasting models for acquisition, CPA, revenue share, and player value. — Build reporting frameworks and dashboards to drive data-led decision making. — Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners. — Make commercial recommendations based on performance data and market opportunities. — Establish KPI frameworks for affiliate performance and partner profitability. Requirements: — Minimum 5+ years’ experience in affiliate management within iGaming, with proven success in the online casino vertical. — Established network of affiliates and media partners across regulated, emerging, and pre-regulated markets. — In-depth understanding of affiliate KPIs, commercial deal structures, and performance optimisation. — Experience launching, scaling, and optimising affiliate programmes across emerging and newly regulated markets. — Strong understanding of market-entry strategies, player acquisition economics, and traffic diversification across multiple jurisdictions. — Strong analytical and commercial mindset, with the ability to combine performance data, player value metrics, and market insights to drive strategic decisions. — Entrepreneurial approach, self-starter mentality, and comfort working in a fast-paced startup environment. — Experience working closely with BI and CRM teams to evaluate traffic quality and long-term player value. — Proven ability to identify and capitalize on new growth opportunities in markets with varying levels of regulatory maturity. — Extensive experience negotiating and managing commercial agreements with a broad range of affiliate and media partners. Benefits: — Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution. — Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.