Senior Marketing Leader / Head of Marketing

Responsibilities: — Develop and build the marketing system for a fast-growing international prop trading company entering a new growth stage — Work strategically with direct access to the CEO while also being hands-on — Manage customer personas and funnel architecture — Oversee acquisition, conversion, retention, and lifecycle marketing — Lead international go-to-market strategies and new market launches — Handle paid marketing, content, CRM, affiliates, influencers, and community channels — Analyze marketing metrics including CAC, LTV, ROAS, and attribution — Build and develop the marketing team and capabilities — Connect existing Head of Growth and Head of Content functions around a clear commercial strategy to drive measurable business growth Requirements: — Proven experience scaling high-growth B2C digital or e-commerce businesses, preferably across multiple markets — Backgrounds in fintech, trading, crypto, e-commerce, marketplaces, consumer apps, food delivery, gaming, or other high-volume digital products are relevant — Comfortable setting strategic direction and working hands-on with funnels, numbers, and campaigns Benefits: — Visa support provided The role is full-time, office-based in Dubai, UAE.