Mobile Marketing Manager

Location: Kuala Lumpur, Malaysia Company Description Our client is a global organization operating within the financial services and trading industry, providing individuals with access to a wide range of financial markets, including equities, commodities, and foreign exchange. With over two decades of experience, the company has built a strong international presence, serving a diverse customer base across multiple regions. It operates through a portfolio of established brands and continues to expand its global footprint. The organization focuses on delivering user-friendly platforms, efficient services, and reliable support to help clients navigate financial markets. With offices across key international hubs, it offers a dynamic and multicultural working environment with opportunities for professional growth. About the Role Our client is looking for a Mobile Marketing Manager to own and accelerate mobile acquisition and app growth across Exinity’s key markets. This role will lead the mobile growth strategy across paid acquisition, app store growth, measurement and optimisation, working closely with Acquisition, Product, Analytics, Brand, Creative and regional teams. The ideal candidate combines strong hands-on mobile acquisition experience with a solid understanding of mobile attribution, app analytics and full-funnel optimisation , and can translate data into clear actions to improve user acquisition efficiency and customer growth. Department: Acquisition Marketing Level: Manager Key Responsibilities Own the mobile acquisition and growth strategy across Exinity’s priority markets and products. Manage and optimise app campaigns across Google App Campaigns, Meta, Apple Search Ads and other relevant mobile channels . Own mobile measurement and attribution in partnership with Analytics/Product teams, including AppsFlyer, SKAN and deep-linking / attribution setup . Monitor and optimise the full mobile funnel from install → registration → first deposit/conversion → downstream customer value . Partner with the ASO function/agencies to improve App Store and Google Play visibility, conversion rate and organic growth. Develop structured creative testing frameworks for mobile campaigns, identifying winning formats, messaging and audience strategies. Work with Product and UX teams to identify opportunities to improve app onboarding, activation and conversion . Build market-level mobile growth plans, balancing global strategy with local market requirements . Own mobile campaign performance reporting and provide clear recommendations based on CAC/CPA, conversion, retention and value/ROI signals . Work closely with regional Acquisition teams to test new channels, partners and mobile growth opportunities. Support the transition toward stronger in-house mobile marketing capabilities , including defining best practices, processes and measurement standards. What Success Looks Like The Mobile Marketing Manager should ultimately help our client: Scale high-quality mobile customer acquisitio n, rather than focusing purely on install volume. Improve conversion throughout the mobile acquisition funnel . Build reliable mobile attribution and measurement for decision-making. Improve efficiency across app acquisition through continuous channel, audience and creative testing . Develop a repeatable mobile growth playbook that can be adapted across different markets. Requirements 3+ years of experience in mobile marketing, app acquisition or performance marketing, ideally including ownership at Manager level. Strong hands-on experience with Google App Campaigns, Meta Ads and Apple Search Ads . Strong understanding of AppsFlyer or another leading MMP , mobile attribution and deep linking. Good knowledge of SKAdNetwork/SKAN and iOS privacy-related measurement challenges . Experience managing and optimising campaigns against post-install events , rather than installs alone. Strong analytical skills and experience using mobile performance data to drive budget allocation and optimisation decisions. Experience working with ASO, app store optimisation and app conversion improvement . Strong understanding of creative testing and performance creative for app acquisition. Comfortable working across multiple markets and with Product, Analytics, Creative, Brand and regional Marketing teams . Experience in fintech, trading, financial services, gaming or other highfrequency mobile products would be an advantage.