Growth Lead, Performance

About Avoca Avoca is a technology company building AI-powered virtual employees for the home services industry. It is a Series B startup with $125M raised and a $1B valuation, operating in a $1T+ market. The company has grown 10x in 2025 and has over 130 employees across NYC and Santa Barbara offices. About the Role The Growth Lead, Performance will build and scale the acquisition engine for Avoca's growth, focusing initially on paid social and paid search channels. Responsibilities include strategy, execution, creative testing, conversion, measurement, and optimization of paid acquisition channels. The role also involves identifying new growth opportunities, building channels from scratch, and scaling successful experiments. The position reports to the Head of Growth and works on the company's highest-priority channels. What You'll Do — Build and scale paid social and paid search into major revenue drivers — Own paid acquisition end to end: strategy, execution, budget allocation, creative testing, conversion, measurement, optimization — Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages — Translate customer insights and performance data into resonant campaigns — Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue — Partner with Sales, RevOps, Product Marketing for feedback on ICPs, lead quality, SLAs, and pipeline handoff — Use AI and automation to speed up campaign development, analysis, and experimentation — Identify, test, and scale growth channels beyond paid acquisition What You’ll Bring — 5+ years in performance marketing, growth marketing, or demand generation, preferably in fast-growing B2B tech — Strong track record building and scaling paid social programs, with deep Meta expertise — Paid search experience and fluency across acquisition funnel — Experience managing budgets and making investment decisions based on pipeline quality and growth potential — History of managing toward qualified pipeline and revenue — Strong analytical and creative instincts to turn data into campaigns — Broad growth experience to build, test, and scale channels beyond paid media — Fluency with AI tools and automation to increase output and learning velocity Who You Are — Builder owning both strategy and execution — Deep performance marketing expertise beyond paid media — Focused on qualified pipeline, CAC, and revenue with attention to detail — Combines analytical rigor with creative judgment — Moves quickly, runs disciplined experiments, and makes decisions with imperfect data — Creates clarity in ambiguity without needing perfect information or large teams — Curious, resourceful, and hands-on — Willing to work in person in NYC Bonus Points — Experience marketing to mid-market buyers in high-velocity sales — Experience in vertical SaaS or home services — Track record building new growth channels from zero Benefits — Comprehensive medical, dental, and vision insurance — Company-sponsored 401(k) through Vestwell — Flexible PTO plus U.S. federal holidays — Company-wide off-sites — Daily in-office lunch through Parkday — Dinner covered when working late — Commuter benefits and late-night rideshare — Standing desks and workspace accommodations — All core tools and software provided Compensation Expected on target earnings $160,000–$210,000 per year, including base salary, bonus, equity, and benefits. Final compensation based on experience and qualifications determined during interview process.