Head of Social & Content

Location: London, England, United Kingdom Workplace: hybrid Capital.com is looking for a Head of Social & Content to lead the organic storytelling engine for one of the fastest-growing trading and investing platforms in the world. Bringing social and content strategy under one leader, you’ll shape what we say and where we say it across 40+ markets, from platform-native social to a full-funnel content engine that drives traffic, leads and first-time deposits. Reporting to the Brand Director, you’ll lead a team of social media managers, video creators, copywriters, editors and content project managers, and connect organic output to commercial performance. You’ll also work alongside PR and market commentary to keep messaging aligned across the brand. Responsibilities: Own the organic content and social strategy across the full funnel — awareness, consideration, activation, and retention — across LinkedIn, X, Instagram, YouTube, TikTok, the owned blog, and educational platforms, defining what we say, where we say it, and how it performs. Lead and develop a combined team of social media managers, video creators/editors, copywriters, editors, and content project managers, setting briefs, reviewing output quality, and raising the creative and commercial bar across all formats and regions. Set the content agenda across written, static, and short- and long-form video, reviewing scripts and creative concepts before they go into production to ensure ideas are strong, on-brand, and platform-appropriate. Build and own the educational and SEO content programme — evergreen video, written, and interactive content that drives organic performance, supports new-user onboarding, and positions Capital.com as a trusted voice in financial markets. Act as brand guardian for social and content output: define and enforce tone of voice within this function, document processes so ways of working are clear and accessible, and create training materials that embed consistent standards across regional teams globally. Own social and content performance reporting — interrogate channel and campaign analytics, and use social listening tools to track brand sentiment and industry conversation, feeding insights back into strategy. Partner with Compliance to ensure all content and social output meets financial promotions standards across Capital.com's jurisdictions, building that awareness into the team's workflow rather than bolting it on at the end. Collaborate with CRM and Product on lifecycle content and user journeys to ensure organic strategy supports the wider client experience. Partner with the Paid Social team on where organic and paid intersect — agreeing an initial paid push behind a new channel launch (a LinkedIn channel, say), or an organic boosting strategy for high-performing content — so paid and organic reinforce each other rather than running as separate tracks. Work closely with our team of market analysts on market commentary and thought-leadership content — this role partners with that team rather than managing it directly. Partner with PR, who sit outside this function and own external media relations, to keep organic, social, and earned messaging consistent wherever the brand shows up. Own the brand's approach to community engagement across social platforms, and manage relationships with regional marketing teams to ensure global content and social frameworks are understood and applied locally without losing consistency. Stay on top of market events, platform trends, and cultural moments, knowing when to move quickly to turn them into content opportunities. Requirements: Proven experience leading a social media and/or content function at a financial services, fintech, or similarly regulated brand, with a track record of building channels and content programmes — not just running them. Experience managing and developing teams across multiple disciplines (social, copy, editorial, video, project management), with the ability to give clear direction, honest feedback, and raise output quality. Strong working knowledge of financial markets and the regulatory environment that shapes what a brand like Capital.com can and can't say, including financial promotions fluency (fair, clear, and not misleading). Strong SEO expertise — content architecture, keyword strategy, and the ability to build evergreen programmes that compound over time — paired with a genuine feel for content: you know why something works on LinkedIn and not on Instagram, and can articulate that to a team of creators. Comfort with data: familiarity with platform-native analytics, social listening, and tools such as Sprout Social or Google Analytics, used to shape strategy rather than just report numbers upward. Excellent written communication — you can write, edit, and improve copy yourself, and give meaningful creative feedback across written, static, and video content. Experience working across multiple markets and languages, adapting global strategies for regional audiences without losing brand coherence. Strong organisational skills: this role spans multiple markets, teams, and production pipelines, and you'll need to hold it together without losing attention to detail. Comfortable working alongside a Paid Social / Performance team, with a good instinct for when organic content is worth backing with paid spend and how to structure that conversation. Nice to have: Experience at a CFD broker, spread betting provider, or multi-asset trading platform. Experience building or managing educational content programmes — courses, video series, explainer content — for retail financial audiences. Knowledge of CySEC, ASIC, and other multi-jurisdictional regulatory frameworks for financial promotions. Experience briefing and working with external creative or content agencies. Experience developing thought leadership content for senior stakeholders. What you will get in return: Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated. Work-Life Harmony: Join a company that genuinely cares about you —because your life outside of work matters just as much as your time on the clock. Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance. Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry. Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team. Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks! Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits! Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community