Newmindstart is an international edtech company in the health and conscious living space, operating across the US, UK, and Europe. They create courses focused on physical health, movement, and mental well-being, aiming to improve people's lives. The company manages a $1M+ monthly ad budget, has achieved 2–3x revenue growth over the past year, and plans to triple spend again this year. They offer 300+ courses, a strong Meta channel, direct-response funnels, solid unit economics, and a high-performing team. Their goal is to become a top-5 global wellness edtech company within the next few years.
Responsibilities:
— Elevate the core product to match the scale of the audience and marketing strength.
— Define and execute product strategy across the entire product portfolio.
— Build a strong product culture centered on customer research, data, and rapid experimentation.
— Drive Product-Market Fit for new initiatives and continuously improve existing products.
— Lead Product Discovery through Customer Development, JTBD, and user interviews to uncover real customer needs.
— Run fast experimentation cycles using MVPs, A/B testing, and data-driven decision making.
— Identify and strengthen moments that create customer value from activation through retention.
— Own engagement, habit formation, activation, monetization, and core product metrics driving growth.
— Oversee the entire product ecosystem including platform, mobile apps, user experience, and future products.
— Build, mentor, and grow a high-performing product organization including Product Managers and leaders.
— Partner closely with Marketing, Analytics, Design, and Engineering.
Requirements:
— Experience as CPO, VP of Product, or Head of Product in international Health & Wellness or high-growth B2C subscription business with millions of users.
— Proven experience taking products from zero to Product-Market Fit.
— Track record of launching and scaling products in Tier-1 markets, especially the US.
— Deep expertise in Product Discovery, Customer Development, JTBD, product research, A/B testing, and product analytics.
— Experience building and scaling high-performing product teams and culture.
— Experience building AI-first products or integrating AI into product experience.
— Deep understanding of user behavior driving engagement, retention, and habit formation.
— Genuine passion for improving people's health and well-being through product.
Conditions:
— Remote-first work from anywhere under an international contract.
— Scale with millions of users already present.
— Ownership with full responsibility for product strategy.
— Speed with no unnecessary approvals or bureaucracy.
— Access to top product and AI tools, learning budget, and mentorship from experienced US market experts.
How to apply:
Please include answers to questions about your proudest product, how you achieved Product-Market Fit and scaled it, your biggest product win, and examples of high-impact decisions leading to measurable business results.
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