Senior User Acquisition Manager

About the company At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K apps, process $2B in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential. We are a team of 200+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of the fastest-growing mobile SaaS companies and aiming to become number one worldwide. Senior User Acquisition Manager We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success. What You Will Do — Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization. — Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook. — Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance. — Analyze the efficiency of campaigns and target audiences to enhance results. — Oversee budgets and track performance to meet advertising objectives. — Interact with clients and participate in pre-sale calls to build strong relationships. — Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies. — Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness. What We Expect Experience: — At least 3 years in user acquisition for mobile apps with proven success in scaling efforts. Technical Expertise: — Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals; — You have experience with web subscription user acquisition. Budget Management: — Experience managing advertising budgets starting at $100,000 per month. Analytical Skills: — Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities. Soft Skills: — Fluency in English and the ability to communicate effectively with clients and teammates. It’d Be Great If — You have a proven track record of building user acquisition processes for apps from scratch. What’s in it for you — Impact at scale: your work touches thousands of apps and billions in annual revenue. — Fast-moving product team: small, high-trust team, direct feedback, no bureaucracy. — Career growth: experiment with AI, lead initiatives, and grow into a senior PM role. — Flexible remote work: contribute from anywhere. — Perks: English lessons, sports reimbursements, laptop coverage, and more.