Senior Marketing Analyst LatAm

About the company: Plurio builds AI agents for performance marketing, automating analysis and optimization for media buying teams managing $300K–$15M/month on Google, Meta, and TikTok. Their AI agents handle budget allocation, creative management, and automation rules based on historical data and ML models, managing over $500M/year in ad spend. The Role: The Senior Marketing Analyst owns marketing attribution and measurement, ensuring trustworthy and explainable performance metrics across channels with complex attribution models (first/last/multi-touch, custom windows, LTV-driven funnels). Responsibilities include cross-channel and funnel analysis integrating paid media, on-site behavior, CRM, and backend revenue to diagnose funnel leaks and unit economics issues. The role requires deep understanding of paid-channel analytics on Meta and Google platforms to inform reallocation and optimization decisions. The analyst builds AI-driven analytical workflows using AI agents (Claude Code, Cursor, Codex) to automate data preparation and analysis, designs repeatable pipelines, and creates clear dashboards and reports (Power BI, Looker, Tableau) with real-time anomaly detection. The analyst collaborates with product, data, and engineering teams to align analytical models with product development. Requirements: Excellent SQL skills with ability to write, debug, and optimize complex queries and teach AI agents to do so. Proven experience in marketing analytics and performance marketing, including attribution and management of Meta and Google Ads. Hands-on experience with AI coding agents to build workflows and automations. Systemic thinking focused on repeatable pipelines and automated analysis. Proficiency with Git for version control of queries and workflows. Strong communication skills to translate data into actionable decisions. Professional-level English and reliable overlap with US business hours. Preferred: Python for analysis beyond SQL, experience with dbt, modern data warehouses (BigQuery, Snowflake), ETL/pipeline work, web/measurement tools (GA4, GTM, server-side tracking), experience with complex funnels and LTV-driven models in sectors like EdTech, FinTech, Consumer Apps, B2C SaaS, Healthcare, Home Services. Independent project ownership and public samples of work. Red Flags: Creating dashboards without marketing or attribution understanding, SQL only via drag-and-drop BI tools, using AI agents only as chat without workflow building, theoretical marketing analytics without hands-on Meta/Google Ads experience. What to Expect: Competitive compensation aligned with senior experience, AI-first culture with advanced tooling, significant impact on client outcomes and AI product, remote work with US-hours overlap. Hiring Process: Application with CV and short answers, intro call, technical interview on SQL and marketing analytics, final culture fit conversation, paid trial period, then offer. How to Apply: Fill out the application form at the provided link; no cover letter required.