Senior Product Marketing Manager

About the role pdfFiller helps millions of customers create, edit, manage, sign and collaborate on documents digitally. We are looking for a Senior Product Marketing Manager who can connect what we build with why it matters to customers and how we win in the market. This is a senior individual contributor role with significant ownership across positioning, go-to-market strategy, product launches, customer and competitive intelligence, and sales enablement. We are looking for someone who is equally comfortable developing a positioning strategy, digging into customer and market data, partnering with Product on roadmap decisions, and giving GTM the tools and narratives they need to win. Задачи: — Own product positioning and messaging — Develop and continuously refine positioning, messaging and value propositions for pdfFiller across key customer segments and use cases. — Translate complex product capabilities, including AI-powered functionality, into clear customer benefits and compelling commercial narratives. — Ensure our positioning is differentiated, evidence-based and consistently reflected across the customer journey. — Lead go-to-market strategy — Own the product marketing strategy for major launches, new capabilities and strategic initiatives from early planning through adoption. — Define target audiences, use cases, value propositions, competitive differentiation, launch plans and success measures. — Partner with Product early in the development process so customer and market insight informs what we build, not simply how we market it after launch. — Develop deep customer and market insight — Build a strong understanding of pdfFiller customers, prospects, competitors and the broader document productivity market. — Conduct customer research, win/loss analysis, competitive analysis and market segmentation to identify opportunities and inform Product and GTM strategy. — Turn customer insight and market data into recommendations leaders can act on. — Drive adoption and commercial impact — Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention and expansion. — Identify gaps between product capability and customer understanding and develop strategies to close them. — Use data to evaluate whether positioning, launches and campaigns are changing customer behavior and contributing to business outcomes. — Enable Sales and customer-facing teams — Create sales narratives, competitive intelligence, battlecards, customer stories, presentations and other enablement materials that help customer-facing teams communicate pdfFiller's value effectively. — Partner directly with Sales to understand objections, competitive pressure and customer needs and bring those insights back into Product and Marketing. — Shape product strategy — Represent the voice of the market in product discussions. — Partner with Product leaders to evaluate market opportunities, customer problems, competitive dynamics and potential areas of investment. — Help the organization answer not only "Can we build this?" but "Who is this for, what problem does it solve, and why will customers choose us?" Требования: — 6+ years of experience in consumer and B2B product marketing, preferably within software, productivity tools, document technology or a related technology category — Demonstrated ownership of product positioning, messaging and go-to-market strategy — Experience bringing new products or major capabilities to market — Strong understanding of SaaS customer journeys, including acquisition, activation, conversion, retention and expansion — Experience partnering closely with Product, Sales, Growth and other cross-functional teams — Strong customer research, market analysis and competitive intelligence capabilities — Ability to turn complex technology into simple, compelling customer value — Strong commercial judgment and comfort using data to make decisions — Excellent written and verbal communication skills in English — Ability to operate independently in a distributed, international organization Условия: — Flexible working environment: Work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries, with remote and hybrid options. — Competitive compensation and stock options: Salaries reflecting local market conditions and experience, plus a performance-based bonus system and stock options. — Professional growth and learning: Courses, conferences, learning resources, and support for career growth and internal mobility. — Health and well-being: Comprehensive country-specific benefits, including health coverage, wellness programmes and fitness options, plus quarterly company-wide Mental Health Days. — Family-friendly culture: Flexibility for parents, the airSlate Junior Club for kids, company-wide family days and a pet-friendly approach. — Giving back: Charitable initiatives through the airSlate Care programme, including humanitarian aid and matching employee donations. — Open communication: Transparent dialogue at all levels, including company-wide Q&A sessions with the CEO.