Sales Team Lead

We are a fintech start-up that has found product-market fit, and we are looking for a hands-on commercial leader to build and lead the sales function across our fintech and financial infrastructure businesses. This is not a pure strategy, advisory, or executive role. We are looking for a player-coach: someone who can define the sales direction, personally find and close early customers, build the sales process, and gradually develop a high-performing sales team. The first stage of the role is deliberately hands-on. Before scaling the team, you will be expected to understand the market from direct conversations, identify the right ICP, test the messaging and channels, and create a repeatable sales motion based on real opportunities. Задачи: — Personally sell and build the first pipeline: own a personal pipeline of qualified opportunities. — Find, contact, qualify, negotiate with, and close early customers and strategic partners. — Lead discovery calls, product conversations, commercial negotiations, and follow-ups. — Work directly with founders, executives, fintech entrepreneurs, financial institutions, payment companies, and other senior decision-makers. — Define and validate the ICP: identify the highest-potential customer segments for the company's products and services. — Research markets, companies, decision-makers, buying triggers, and competitive alternatives. — Define ICPs, personas, use cases, qualification criteria, and disqualifiers. — Test which segments, geographies, products, and value propositions convert best. — Bring market feedback to Product, Compliance, Operations, and Leadership. — Build the sales process: design, together with marketing, the sales funnel from prospecting and qualification to proposal, negotiation, onboarding, and expansion. — Create practical sales playbooks, messaging, qualification frameworks, and follow-up standards. — Set up and maintain CRM discipline, pipeline stages, forecasting, and reporting. — Track conversion, sales cycle, pipeline quality, and revenue metrics. — Turn successful personal practices into repeatable processes for the future team. — Lead outreach and go-to-market experiments: oversee inbound, outbound, partner, referral, and intro channels. — Personally test cold outreach and help build a scalable outreach motion. — Build and lead the sales team: hire, onboard, coach, and manage sales and business development team members as the function grows. — Build a culture of ownership, disciplined follow-up, curiosity, and commercial accountability. — Work cross-functionally to close and deliver deals: coordinate with Product, Compliance, Operations, Legal, and Finance to make deals executable. — Ensure customer expectations are realistic and accurately translated into internal next steps. Требования: — Strong full-cycle B2B sales and business development experience with a complex product. — Experience defining ICP, entering new markets, and testing acquisition channels. — Hands-on experience with outbound / cold outreach, inbound qualification, partnerships, or referral channels. — Background in fintech, payments, banking infrastructure, B2B SaaS, technology, or another complex B2B environment is strongly preferred. — Ability to quickly understand the technical, regulatory, and commercial aspects of a product. — Strong CRM, pipeline management, forecasting, and sales-process skills. — Excellent English and Russian — confident communication with senior stakeholders. — High ownership, commercial judgement, resilience, and willingness to do the work personally before scaling it through a team. Условия: — Можно работать удалённо. — Зарплата в долларах. This role is a strong fit if you: — Enjoy building from zero and taking responsibility for commercial outcomes. — Prefer evidence from real customer conversations over assumptions and presentations. — Can switch between selling, analysing the market, improving the process, and coaching a teammate. How to apply: Send a message to @luzutu on Telegram.