Global CRM & Lifecycle Marketing Manager

FP Markets Group of Companies is a well-established multi-regulated broker founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. This is a full-time remote position for a Global CRM & Lifecycle Marketing Manager who will own all client communications from initial interest to first trade. Responsibilities: — Design, build, and optimize automated journeys across four funnel stages (Lead, Registration, First Time Deposit, First Time Trade) using Salesforce Marketing Cloud. — Manage audience segmentation, entry and suppression logic. — Rationalize existing automations and maintain documented journey estate. — Build, QA, and deploy automated and campaign email communications. — Own templates and modular content for scalable regional localization. — Manage deliverability, consent, preferences, and list hygiene. — Manage WhatsApp marketing end to end, including opt-in, template approval, sequencing, and frequency. — Use data to optimize channel allocation and engagement. — Manage channel costs, forecasting, and provider relationships. — Lead continuous testing of messaging, timing, channels, sequencing, and offers. — Partner with Analytics to measure performance through to funded account and first trade. — Report on funnel conversion and key performance movements. — Embed jurisdictional and regulatory requirements into journey design and partner with Compliance for approvals and audit trails. Candidate profile: — Proven hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud. — Strong practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and SQL for segmentation. — AMPscript knowledge is an advantage; experience with Marketing Cloud Next features like Data Cloud, identity resolution, and Flow is relevant. — Demonstrable experience running WhatsApp as a marketing channel, including opt-ins, template approvals, and 24-hour service window. — Experience owning conversion performance with measurable outcomes. — Solid knowledge of email deliverability, consent, and data-protection requirements across multiple jurisdictions. — Comfortable writing automated-message copy and briefing creative teams. — Fluent English, written and spoken. Offer: — Multicultural team with approachable leadership. — Opportunity to contribute to a dynamic growth-phase business. — High autonomy and support for ideas. — Continuous personal development, training budget, and growth opportunities. — Competitive remuneration with regular reviews and performance-based incentives. — Vibrant company life with team activities and global celebrations. Hiring process: — Interview with HR (30-45 minutes). — Interview with future manager (1 hour).