Demand Generation Manager

Position Overview: The Demand Generation Manager builds and runs Leadfeeder's global demand generation programmes: ideas, campaigns, and initiatives that create demand for the product and the distribution that carries them. The goal is to compound demand for the product-led growth (PLG) motion by attracting the right people to the product, encouraging usage, and turning that usage into further demand. Role Details: - Build a public presence in the market under your own name through writing, publishing, presenting ideas, and on-camera formats if comfortable. - The role involves creating a demand engine that matures over time with programmes that improve with each run, an audience that compounds, and a body of work that continues to earn attention. - The role is part of the Demand Team, reporting to the Director of Demand, with a global scope and no regional mandate. Key Responsibilities: Content, Creative & Thought Leadership: - Own the content approach: what is made, for whom, and to what end. - Write anchor assets such as reports, frameworks, teardowns, and arguments. - Build a public voice through writing, publishing, and presenting ideas. - Brief, commission, and edit supporting work from designers and contributors. PLG, Virality & Growth Loops: - Design demand as loops rather than one-way funnels. - Build virality into the work so it spreads organically. - Identify product-led surfaces that can carry demand like free tools and shareable outputs. - Partner with Product and Growth teams on key marketing moments. Distribution & Community: - Design every asset with a route to its audience. - Plan distribution alongside content creation. - Build and grow audience primarily on LinkedIn. - Develop community-led initiatives for sustained demand. - Run webinars and live formats end to end. - Provide clear briefs to Paid Media for amplification. Programme Ownership: - Own global demand generation programmes from ideation to results. - Maintain a rolling plan with clear reasoning. - Use recognizable formats like flagship reports, webinars, and content series. - Define messaging and positioning with Product Marketing. - Treat everything as iterative and continuously improve. Performance & Partnership: - Report on demand generation performance and learnings. - Provide Paid Media and SEO teams with clear briefs and shared success definitions. - Collaborate with Web & CRO, Product, and Growth teams on conversion paths. - Run testing agendas and stop ineffective programmes quickly. Performance Metrics: - Leads volume and quality. - Qualified product leads showing buying intent. - Customer conversions. - Retention of created demand. - Early indicators like audience growth and engagement quality. Requirements: - Demand generation marketer with strategic thinking and a public voice. - Visible in the market under own name through published work. - Experience creating and shipping ideas, not just planning. - Around 5 to 7 years in B2B SaaS demand generation, ideally in product-led or self-serve businesses. - Track record of content-led programmes producing qualified leads and revenue. - Experience designing demand as loops. - Experience building community-led initiatives and growing audiences. - Hands-on experience running webinars using Zoom Webinar, Livestorm, or equivalents. - Comfortable with marketing automation and CRM tools like HubSpot, Marketo, Salesforce. - Solid grasp of funnel metrics and attribution. - Ability to explain revenue-driving programmes. - MarTech or SalesTech experience relevant to the audience. - Experience working through peers rather than direct reports. Nice to Have: - Experience running programmes across multiple markets. - Experience with creator or advocacy programmes. Benefits: - Work with a knowledgeable, high-achieving, and fun international team. - Diverse, dynamic, and committed work environment. - Remote work with flexible schedule. - Mental health support. - Personal budget for home office equipment. - Personal development plans with regular training and 1-1s. - Transparent compensation practices. Additional: - Salary range and key compensation details provided before first interview. - Remote work possible.