Growth Marketing Manager

Responsibilities: — Own the prospect journey from first lead capture through completed enrollment, mapping lead stages, triggers, timing and handoffs to ensure every pet parent receives a relevant next step. — Build and improve direct-to-client nurture journeys segmented by appointment details, clinic, species, breed, age, and behavior. — Expand and maintain in-clinic assets such as flyers, posters, and exam-room pieces with QR attribution for testing and improvement. — Create consumer tools like pet health guides by species, breed, and age to capture and nurture prospects. — Design custom assets and journeys for corporate partners in collaboration with relationship management teams. — Track funnel performance and test messaging, timing, and channels to increase plan sales and conversion. Requirements: — Minimum 4 years of experience in growth, conversion, acquisition, or lifecycle marketing. — Experience managing a prospect journey from lead capture through completed purchase or enrollment, preferably in B2B2C or partner-led consumer channels. — Hands-on experience with marketing automation workflows including segmentation, personalization, A/B testing, and funnel reporting. — Strong copywriting skills with a portfolio of customer-facing emails, campaigns, or landing pages focused on conversion. — Ability to wireframe or build emails, landing pages, and marketing assets. — Experience connecting offline touchpoints to online conversion, such as QR codes or promo codes, with a track record of taking projects from idea to launch. Preferred Qualifications: — Background in pet, veterinary, or healthcare industries. — Experience developing referral, loyalty, member perks, or community programs. — Ability to translate customer experience feedback and cancellation reasons into educational and engagement campaigns. — Familiarity with platforms like Marketo, Customer.io, design tools such as Canva or Figma, and AI tools for ideation and execution. Benefits: — Day 1 medical, dental, and vision benefits. — Flexible time off plus 11 company holidays. — Paid parental leave. Additional Information: — This is a remote position based in the United States. — The role requires occasional quarterly travel and proximity to an airport. — Salary range is $120,000 to $140,000 per year. Apply here: https://weworkremotely.com/remote-jobs/snout-growth-marketing-manager