Performance Marketer

Location: Pakistan About us Bettersource is the leading provider of global staffing and outsourcing solutions to companies in Australia & New Zealand. About the client Our client is an Australian company operating in the energy comparison industry. About the role We are looking for a hands-on, results-driven Performance Marketer to oversee our client's digital marketing efforts, lead website design and performance, and manage paid Google and Meta campaigns. This is a part-time role to work on a 2 months project which would require 20 hours a week. If you deliver results during the initial 2 months, there is an opportunity to continue working with the client on a long-term basis. Oversee all website projects – from UX/UI updates to landing page performance and CRO. Manage paid Google Ads and Meta (Facebook/Instagram) advertising campaigns. Ensure marketing strategies are implemented effectively, maintain quality control, and monitor campaign performance. Manage media buying across Google and Meta, including campaigns with significant advertising budgets. Leverage APIs to integrate lead forms, automation tools, analytics platforms and CRMs. Report weekly on performance metrics (CTR, CPL, conversions, ROAS) and identify areas for optimization. Create creatives using AI tools and Canva. High-level graphic design skills are not required. Continuously test and optimise campaigns, landing pages, audiences and creatives to improve performance. About you Strong hands-on experience in performance marketing and media buying. Proven experience managing high advertising budgets across Google and Meta. Experience independently setting up and managing landing pages and paid campaigns. Experience with GoHighLevel or equivalent platforms for campaign testing. Comfortable creating basic ad creatives using AI tools and Canva. What we offer Top-of-market salaries. Independent work - from the comfort of home. Your output is important, not how or where you work. An unparalleled work culture. Bettersource is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.