Principal, Developer Platform Positioning

Location: Hybrid About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations Austin, US New York, US San Francisco, US About the Role The Developer Platform is the fastest growing set of products in Cloudflare. As part of our explosive growth, we are looking for a Principal, Platform Storytelling to shape how developers, technical leaders, and the broader AI ecosystem understand our platform, and why they should build on it. This is a high-impact, foundational individual contributor role within Developer GTM. You will connect individual products and technical breakthroughs into a compelling platform story, develop differentiated positioning, and bring that story to market through launches, executive voices, and content developers actually read. You will help articulate not just what we have shipped, but our point of view on where software development and AI infrastructure are going. The right person has the product depth of a technical PMM, the writing instincts of an exceptional editor, and an intuition for how developer products earn attention and trust. You can move from a conversation with an engineer to a positioning brief to a keynote opening, and make each one better because you understand the others. As an early member of this team, you will have the autonomy to experiment, learn what resonates, and establish repeatable ways to turn our product momentum into market momentum. Responsibilities Platform Positioning & Narrative: Develop the overarching positioning for Cloudflare’s Developer Platform. Make it clear who we are for and why our products are better together. Product Launches & Adoption: Partner with Product, Engineering, Product Marketing, and Developer Relations to bring priority capabilities to market. Shape positioning, launch narratives, and audience-specific content that connect technical capabilities to real developer needs. Build momentum beyond announcement day, helping developers move from interest to trying, adopting, and expanding their use of the platform. Executive Storytelling: Be a strategic writing and narrative partner to Developer Platform leadership. Develop keynotes, presentations, essays, and other executive communications that express a distinctive, technically grounded point of view. Help leaders explain where the market is going, what we believe, and how our products themselves deliver on those beliefs. Writing & Editorial Direction: Write and edit platform narratives, long form content, web copy, and other external content. Establish a consistent voice without making everything sound the same. Know when a story needs a technical explanation, a sharp argument, a compelling demo, or fewer words. Build credibility through substance. Sales & Partner Enablement: Translate platform positioning into compelling pitch narratives and competitive differentiation for field and partner teams. Partner with Customer Strategy & Storytelling to ground our claims in customer proof, and with enablement teams to make the strongest narratives repeatable. Market & Developer Insights: Stay close to developers, customers, the field, and the rapidly evolving AI ecosystem. Understand what people are building, where they get stuck, and how they evaluate alternatives. Turn those insights into messaging and recommendations that inform product and GTM strategy. Impact & Measurement: Establish success measures to evaluate whether our work improves message comprehension, earns relevant developer engagement, supports cross-product activation and usage, and helps the field win. What Success Looks Like First 30 days: Establish key relationships, use the products, consume an inordinate amount of content about our platform and the market, and listen to developers and field teams. You can explain where our story is compelling and where it breaks down. You’ve shipped your first meaningful piece of writing. First 6 months: Establish a clear platform narrative and put it to work across priority launches, executive communications, and developer-facing channels. Product and GTM teams are using your positioning because it makes their work sharper. We are hitting a new level of clarity for the platform story that makes each product’s story stronger. First year: Cloudflare’s Developer Platform has a more recognizable point of view and a clearer place in the developer and AI ecosystem. Our launches build on one another rather than telling disconnected product stories. Executive voices reinforce the same strategy without sounding scripted. Your work is measurably helping developers understand, choose, and build on the platform, and helping our field teams turn that interest into commercial impact. Desirable Skills, Knowledge, and Experience At Cloudflare, we know that great candidates come from diverse backgrounds with non-linear paths. You don’t need to tick every single box to be right for this role. If you are excited about building a better Internet and ready to make an impact, please apply. Product Marketing Experience: 8–10 years of experience in product marketing, technical marketing, or a related role, including meaningful ownership of positioning and adoption for developer-first products. You have an instinct for which value propositions we should lead with, for which audiences, and why. You have a demonstrated ability to turn a complex portfolio into a clear, differentiated platform story. Technical Fluency: 5+ years working with developer tools, APIs, cloud infrastructure, or AI/ML products. You do not need to be a software engineer, but you should be comfortable trying products, reading technical documentation, understanding architectural tradeoffs, and asking questions that earn engineers’ trust. Writing & Editorial Excellence: Exceptional writing, editing, and presentation skills, with work that demonstrates range across technical, commercial, and executive audiences. Strong judgment about what to say and what to leave out. Developer & AI Instincts: Curiosity about how software is being built and how AI is changing it. You naturally follow products, competitors, and developer conversations. An instinct for what will “hit” on Hacker News and X. Cross-Functional Builder: Proven ability to work cross-functionally without direct authority and to navigate ambiguity. A love of chaos and comfort doing unscalable things. Compensation Compensation may be adjusted depending on work location. For Bay Area based hires: Estimated annual salary of $164,000 - $200,000 For NYC based hires: Estimated annual salary of $156,000 - $190,000 Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits Medical/Rx Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Commuter Spending Accounts Fertility & Family Forming Benefits On-demand mental health support and Employee Assistance Program Global Travel Medical Insurance Financial Benefits Short and Long Term Disability Insurance Life & Accident Insurance 401(k) Retirement Savings Plan Employee Stock Participation Plan Time Off Flexible paid time off covering vacation and sick leave Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs.  More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.